Company Introduction

2014-11-25

2

●Company Profile

● Philosophy & Mission

● Operational Highlights

●Financial Highlights

●Quality Control & Information System

● Investment Holding Structure

●Competitive Advantage

● Future Objective

●Glory & Awards

Company Profile

3

27th Sep. 2004 Founded

NT$1.28 Billion Capital

TWM Group 49.93%

Tong-An Investment Co., Ltd. 12.57%

WOORI HOME SHOPPING CO.,LTD

10.96%

LOTTE SHOPPING CO.,LTD 5.93%

Shareholders

1,238 Employees

Address 4F, No 96, Zhouzi St.,

Neihu District, Taipei

Philosophy & Mission

To become a leader in providing…

4

Top

Quality Customer

Service

Attractive /

Competitive Prices with

High Quality

Investment Holding Structure

5

momo.com Inc.

ASIAN CROWN

INTERNATIONAL

CO.,LTD

FORTUNE

KINGDOM

HONG KONG

FUBON

MULTIMEDIA

FUBON

GEHUA(BEIJING)

ENTERPRISE LTD.

FU SHENG TRAVEL

SERVISE CO., LTD

FULI LIFE

INSURANCE AGENT

CO., LTD

FULI PROPERTY

INSURANCE AGENT

CO., LTD

TVD SHOPPING

COMPANY LIMITED.

(THAILAND)

TAIWAN PELICAN

EXPRESS CO., LTD

76.26% 100% 100% 100% 35%

100%

100%

91.304%

17.7%

Diversified Business Scope

6

Online

Shopping

Catalogue

Shopping

TV

Shopping

Fubon

Gehua

(Beijing)

TVD

Shopping

(Thailand)

International Taiwan

Financial Highlights-Trend of Consolidated Revenue

7

0

10

20

30

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014Q3

2.23.7

4.9

7.0

11.0

14.815.7

17.7

21.3

17.6

Note：Compound Annual Growth Rate is calculated by average of 2005 to 2013

Unit：NT$ Billion

YOY 17.49%

Financial Highlights-Revenue by Source

8

TV

Shopping 34.90%

Online

Shopping 56.09%

Catalogue

Shopping 7.90%

Fubon Gehua

(Beijing)

1.11%

FY13

TV Shopping

28.64%

Online

Shopping 61.86%

Catalogue

Shopping 7.77%

Fubon Gehua

(Beijing)

1.73%

1Q14~3Q14

Market Trend of B2C in Taiwan

B2C market size of NT$354 Billion in 2013.

9

MIC Report, Mar. 2014

Unit：NT$ Billion

The average amount of annual consumption per person are NT$11.3K, NT$17.2K, and

NT$17.4K for 2011-2013.

0

5

10

15

2008 2009 2010 2011 2012 2013 2014Q3

0.7

2.2

4.65.5

8.4

11.510.9

10

Financial Highlights-Trend of Online Shopping Revenue

Unit：NT$ Billion

Note：Compound Annual Growth Rate is calculated by average of 2008 to 2013

Financial Highlights-Net income after Tax and EPS

11

0.70

0.56 0.56

0.855.48

4.36 4.39

6.61

0

1

2

3

4

5

6

7

0.00

0.20

0.40

0.60

0.80

1.00

2011 2012 2013 2014Q3

Net after Tax(Unit：NT$ Billion) EPS(Unit：NT dollar)

Market Opportunities

&

Operational Highlights

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Features of TV Shopping in TW

13

One program

for One

Merchandise

Largest Media

High Turn-on Rate

Average TV time

4hrs / p.d

Selected Products

Merchandise Review & QC Process for momo TV Shopping

Pre-production

meeting

Merchandise

development Top selling

shows rerun

Vendor

contract

signing

Merchandise

planning

Proposal

meeting

Sample

inspection Product

inspection

TV live show

Product

Placement

programming

14

momo Online Shopping

15

TOP 3 B2C online shopping with 4.95 million members

740K Stock Keeping Unit (SKU)

Average 6 million of non-repeated visitors per month

B2B2C shopping

Key Features of momo Online Shopping

16

Merchandise

Development

Platform Design and

Product Presentation

Comprehensive

Logistics Team

•High Product Coverage

(One Stop Service)

• Competitive Price

• Flexible Marketing Promotion

• Easy-to-Use Interface

•Attractive Product Presentation

•Adoption New Medias & Devices

• Easy Shopping, Easy Return

• Speedy Delivery Service

•Automated Warehouse System

Trend of momo Mobile Shopping

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Computer 98%

Mobile device

2%

Apr., 2013 Sep., 2014Computer 82.6%

Mobile device

17.4%

Mobile App

Group order function

Daily promotions

Ratio of Mobile Shopping to on-line Orders.

momo Catalogue Shopping-

Great Complements to TV & Online Shopping

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First issued in May 2005

Taiwan No.1 mail-order

catalogue

Present popular

products of TV & online

shopping with more

attractive ways

Quality Control

&

Information System

19

21

Quality

Assurance

Staff

15

Quality

Control

Staff

36

Professional

Staff

20

Classification Certification NO

QC

Internal Auditor of ISO 9001 Quality Management System

15

CQT (Certified Quality Technician) 9

CQE (Certified Quality Engineer) 2

ISO 9000 Instrument Calibration Management 1

Jewelry

GIA (Gemmological Institute of America) 6

FGA(The Gemmological Association of Great Britain)

1

GIC Emerald appraisers 1

Food

Dietitian of Higher Examination 1

Level B Technician for Food Inspection ＆ Analysis

1

Level C Technician for Food Inspection ＆ Analysis

1

Level C Technician for Computer Software Application

1

Internal Auditor of ISO 22000 Food Safety Management System

1

Cosmetics

Level C Technician for Female Hairdressing 2

Level C Technician for Beauty 2

Attention in Building QA / QC Team

Strong In-House Software Capability

21

•The operation transaction systems self-developed 100% and reacting the pulse of the market immediately.

System Engineering

14

Integration

Management

22

Application

Development

46

Name of System Functions of Software Note

TV Shopping System Programming, Ordering, Logistics , Payment flow, Accounting, Marketing for TV Shopping Channel

In-House development

Catalog Shopping System

Ordering, Logistics , Payment flow, Marketing, Analysis for Catalogue Channel

In-House development

Online Shopping System

Website Construction and Management, Web Page Management In-House development

Intelligent Recommendation

System

Recommend products according to browse and order behavior in time

Co-work with Industrial Technology Research Institute

Supply Chain System Shelving products, Shipment, Accounting In-House development

ISMS System Operation Analysis Management In-House development

Online Transaction Analysis

Operation Analysis on website immediately In-House development

ISMS System Monitoring Server, Internet Efficiency, Process, Internet Security In-House development

BI Operation Analysis System

Sales/ Gross Profit Analysis by day, week, month, and year In-House development

Financial System General Ledger, Account Receivable & Payable, Cash Flow, Fixed Assets

TIP-TOP ERP

Total of 82 FTE + +

Defense Mechanism of ISMS - ISO27001

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ISO27001 Information Security Management Systems (ISMS) Certified Since 2009

ISMS Specialists Inspection every two weeks

Penetration Test & Vulnerability Assessment every quarter

Internet

Web Server

Consumers

Hackers

ROBOT

AP Fire Wall

Specialists in ISMS

LOG Files

Revised Rules

Increasing Security

Advise Program

Penetration Test

Vulnerability

Assessment

Competitive Advantage

&

Future Objective

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Competitive Advantage

Synergistic

Integration of

Diversified

Channels

Large & Stable

Customer Base

Secured & Reliable

Trading

Mechanism

Skilled & Various

Marketing

Promotion

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Expertise in

Merchandise

Development

Future Objective:↑Company Strength & Sustainability

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• Developing Asian market

• Bringing momo Suppliers to the Regional Market

• Promoting Mobile E-commerce

• Creating Differentiated /High Value-Added Services

• Building Owned automatic warehouse

• Providing faster delivery service

Glory & Awards

26

Service Survey in

Taiwan silver award

Digital service ability survey-medium and

entertainment. NO.1

Rank#1 in 「Digital service ability survey-medium and entertainment」by Business Next Publishing Corp.

Rank#11 in 「Survey for Top 2000 Service wholesale and retail industry」by Common Wealth Magazine

Rank#4 in「Survey for gold service –internet shopping center 」 by Common Wealth Magazine

Silver Award in「Service Survey in Taiwan」by Commercial Times

2014

Glory & Awards

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Gold Award in「Platform Business Shopping Mall - Golden Web Awards 」 by MOEA

Champion in「Technological Innovative awards of e-commerce enterprises」by MOEA

Excellent enterprise of improving E-invoice award by Ministry of Finance

Media and Entertainment of excellent digital enterprise by Business Next Publishing Corp.

Rank#14 in「Retail business of top 2000 largest Taiwanese companies」by Common Wealth Magazine

2013

Gold Award by the MOEA Champion of Technological

Innovative awards of e-commerce enterprises

Excellent enterprise of improving E-invoice

IPO Timeline

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Oct.21

Approved by TWSE Board of Directors

Dec.8

First Day of Book-Building

Dec.11

Last Day of Book-Building

Dec.12

Decision on Listing Price

Dec.19

Be Listed on TWSE

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