Company Facts P resentation

Company Facts PresentationNAME ARNAB BAGCHIBRANCH BIFAASROLL NO 02

HEADQUATERS

LG Electronics Inc.LG Twin Towers20, Yeouido-dongSeoul, Korea 150-721

LG Electronics India Head Office Address : P NO 51Surajpur Kasna RD Udyog Vihar Greater Noida : 201306 Uttar Pradesh ,India

HISTORYLG Corp. founder Koo In-Hwoi established Lak-Hui Chemical Industrial Corp. in 1947.It became the first Korean company to enter the plastic industry. GoldStarwas an electronics company established in 1956.In 1958. Both companies Lucky andGoldStarmerged and formed Lucky-Goldstar

1947-1958Foundation

3

CONTD..1959 - 1969 An Innovation Start1959 Produces Korea first Radio

1965 Produces Korea first Refrigratator

1966 Produces Korea first TV

1968 Produces Korea first Air Conditioner

1969 Produces Korea first Washing Machine

CONTD1978Achieves USO 100 Million in exports1982 Establishes first overseas production base in the US1985 Opens product testing laboratory in Korea1995 Rebrands company as LG Electronics Acquires US Zenith Electronics

1999 Enters joint venture with Koninklijke Philips to develop LCD panels

CONTD2008 Develops world 's first LTE mobile modern chip

2012 Introduces Largest and slimmest TV and Smartphone

VISION & MISSIONVision LGs Vision is to become a worldwide leader in digital that ensures customer satisfaction through innovative products and superior services.Mission To create value for customers. To respect human dignity. To become best in its field.

COMPANY STRUCTURE

Vice Chairman & CEO COMPANY HOME ENTERTAIMENT MOBILE COMMUNICATION HOME APPLIANCE AIR CONDITIONING & SOLUTION VECHILE COMPONENT

STAFF Chief Executing OfficerChief Technical OfficerChief Financial OfficerGlobal Marketing OfficerBusiness Support OfficerChief Human Resource OfficerSmart Business CentreCooperate Design CentreQuality Centre

KEY PEOPLEBon-Joon KooVice Chairman & CEO, LG ElectronicsHavis Kwon President and CEO / Home Entertainment Jong-Seok ParkExecutive Vice President and CEO / Mobile CommunicationsSeong-Jin JoPresident and CEO / Home Appliance Company

KEY PEOPLEHwan-Yong NhoPresident and CEO /Air Conditioning & Energy SolutionWoo-Jong Lee President and CEO / VehicleComponents CompanyK R Kim MD LG electronics India

PRODUCT LINE

COPRATE SOCIAL RESPOSIBLITY

COPRATE SOCIAL RESPOSIBLITY

AWARDS

2008 Selected as the Most admired Multi- National Company in India2009 Presidential Award for the Best Design in Indonesia2009 Selected as the best 3G mobile handset maker in China2009 Presidential Award for Korea IT Innovation

FINANCIAL PERFORMENCEFinancial position 31st march 201331st march 2012Total Assets25,232,75223,832,176Total Liabilities15,267,89413,809,221Equity9,964,85810,022,955Gross profit1,329,9721,282,839Loss20,31782,417

COMPITETORS

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MARKETING MIX

Recruitment ProcessNumber of employee 91254Recruitment process is done by both ways On campus Off campusThey take candidate based on five factors; stress, communication, leadership, target setting and working hours, the idea is to eliminate the existing issues pertaining to the above factors and bring fun at workplace

TRANING

Once fresh candidates are hired, they undergo an exhaustive induction programmed for one month during which they are acquainted with every aspect of the organization. This includes apprising about LG products, brand management, manufacturing, and distribution among others. They have 20day of theoretical knowledge and 10 day for trekking for Himalayas.

PESTLE ANALYSIS

POLITICAL FACTOR

In the LG electronics Inc. political analysis include: high import duty, plants in tax incentive , export promotion schemes of the Indian Government.

PESTLE ANALYSIS

ECONOMIC ANALYSIS

In LG electronics Inc. the economical analysis include: increase in per capita income, growing GDP high disposable income, and increase in spending.

PESTLE ANALYSISSOCIAL ANALYSIS

The social analysis in LG electronics company include: manufacturing eco-friendly product and increasing life style.

PESTLE ANALYSISTECHNOLGY ANLYSIS

LG electronics focuses on acquiring advanced technologies to drive you forward. The improvement in technology they made the electronic product cheaper. LG electronics goal is to lead global electronics and information technology worldwide. LG electronics is increasing its focus on Smart Technology-technology that adds convenience and joy to customers lives.

PESTLE ANALYSISENVIROMENTEL ANLYSIS

As a proud long-time ENERGY STAR partner, LG electronics is committed to the programs mission of achieving superior energy efficiency. There are two projects which have been done by LG electronics Inc. are LG and Tony Awards Go Greener and LG and Greensburg Greentown.

SWOT ANALYSISSTRENGTH Wide range of products to serve all categories and a strong focus on technology and quality Effective localization of product offerings for growth markets Brand offers sound rational appeal good product features and good value for moneyGood after sales service and wide distribution networkSponsorship of sports and entertainment events enhances visibility

SWOT ANALYSISWEAKNESS

Brand lacks influence in the segment of early adopters especially in the social media environment

Brand has limited market share compared to market leaders

SWOT ANALYSISOPPORTUNITY

Fast growth of home appliances, electronics goods market in emerging economies

Convert improved brand image and awareness in to market share

Increase the already Wide product portfolio

SWOT ANALYSISTHREATS

Price war with close Korean competitors like Samsung can disrupt growth in price sensitive markets

Highly competitive industry dynamics