company culture - defining your company culture
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CULTUREHow Culture Can Define
The Success Of Your Startup
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SALES
MARKETING
RECRUITMENT
CUSTOMERSERVICE
FINANCE
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CULTURE
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beliefsperceptionsvaluesnormsassumptionspremises
vision&strategy
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“Cultureconsistsofgroupnormsofbehaviorandtheunderlyingsharedvaluesthathelpkeepthosenormsinplace.”- JohnKotter
YOUStartswith
changethoughts
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Assumptions Behaviour Results
Whyculturematters
culture
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just figure out what your personal values are then just make those the company values
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corevalues
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ZAPPOS10COREVALUES
1. DeliverWOWThroughService2. EmbraceandDriveChange3. CreateFunandaLittleWeirdness4. BeAdventurous,Creative,andOpen-Minded5. PursueGrowthandLearning6. BuildOpenandHonestRelationshipsWithCommunication7. BuildaPositiveTeamandFamilySpirit8. DoMorewithLess9. BePassionateandDetermined10.BeHumble
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Google Photos tags black people as 'gorillas', puts pictures in special folder
1 July 2015
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Google's tech workforce is far less diverse than its overall workforce
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HARD SKILLSSOFT SKILLS&
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NUNOMACHADOLOPESHeadofMarketing&CommunicationsBeta-i |www.beta-i.pt
[email protected](+351)916863479
facebook.com/nlopes |twitter.com/nlopes |www.tudomudou.com
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Language
• InspirationvsMotivation• Relationshipsnotnetworking