2

● Brand Alignment 3● President’s Message 4● Story of the 4 Brands 5

● Milestone 6

● Investor Relations 9

● Global Presence 10

Contents

● LUXA2 Brand Story 20

● Thermaltake Brand Story 12

● Tt eSPORTS Brand Story 26

● Tt APOLLOS Brand Story 32

3

Brand AlignmentThe world is on the move andThermaltake aims to keep it that way!

Thermaltake Technology Co., Ltd. commenced operations in 1999. We have always been proud of being a pioneer in PC DIY market, and being at the forefront of aiming at “delivering the perfect user experience” to all the clients and customers.

Continually to grow and extend the brand spirit and manage to surprise everyone every time, coming up with four distinguished brands – Thermaltake, Tt eSPORTS, LUXA2 and Tt APOLLOS eSports Professional Team under one umbrella.

Thermaltake is playing a pioneering role in this area of technology to provide ultimate enjoyment of entertainment, eSports, technology and lifestyle. Each brand has its own service network while sharing a common back-office resource management structure and corporate culture.

All the products Thermaltake has shown here are our tremendous achievements in eSports, digital entertainment, PC DIY and lifestyle technology fields, and our faith and commitments to fulfill “Quality”, “Performance”, and “Reliability” the standards of products and services.

The delicate products will inspire enthusiasm and taste in our lives. Thermaltake has the same attitude in its approach to excellence as the main target to seek for another breakthrough!

4

President’s MessageWe remained true to our mission of “deliver ing the perfect user experience” and building the Thermaltake Technology into ─ “a cultural brand for the enjoyment of entertainment, e-Sports, technology and lifestyle”. Thermaltake Technology is committed our concept of creation, our passion to take our products to the highest quality, that perfectly fits our customers' expectations.

Never sit tight, we are going to rebuild the corporate culture and we are keen to accept any challenges!

Thermaltake Mission ─ "Delivering the perfect user experience"

Thermaltake Vision ─ Building Thermaltake Technology into “a cultural brand for the enjoyment of entertainment, e-Sports, technology and lifestyle”.

Mr. Kenny Lin, the President & CEO

of Thermaltake

The pursue of creativity, competitiveness, combat strength and diligence allows Thermaltake to create a more personalized lifestyle for gamers. The philosophy of Thermaltake Group is to enjoy entertainment, e-Sports, technology and lifestyle, among them the most important is entertainment, because it can keep people happy, get away from depression, and fills you with wisdom, courage, passion and perseverance. Thermaltake Group will fulfill the mission of becoming the cultural brand for the enjoyment of entertainment, e-Sports, technology and lifestyle, creating products that will deliver the perfect user experience to build the brand new magical Thermaltake!

Thermaltake is a company founded on a strong and clearly defined set of core values. We live in an environment of constant innovation, where the collective learning of the entire company adds value in a logical approach to solving challenges. We think globally to ensure all points of view are taken into account and everyone is treated with honesty and respect.

5

Story of the 4 BrandsThe world is on the move andThermaltake aims to keep it that way!

Thermaltake Technology was established in January, 1999 and has been market to the world with “Thermaltake” brand name ever since. The brand personality of Unique, Aggressive, Vivid, and Stylish makes Thermaltake an expert in creating Exciting things and Fascinating environment for gamers and enthusiasts, also Keep them Constantly High physically and mentally.

Moreover, Thermaltake Technology get close to consumers and observe lead users’ behavior and requirement, to design aesthetic and high quality products which will greatly improve system performance and bring the user to the up most potential. With innovative design and unique style, Thermaltake products spread rapidly among the enthusiasts in DIY market and soon become the number one choice for PC DIY enthusiasts worldwide.

LUXA2, a D iv i s ion of Thermaltake, was created in 20 09, w ith characteristics of simplicity, luxury, and unique lifestyle. The core design theory of LUXA2 starts from simple shapes blending with luxury elements, which create the unique lifestyle for different segments within the society such as Creative Pro, Mobile Blogger, Leisure Seeker, Hip Newbie, Entertainment Junkie, and Apple's Mac Lovers. LUXA2 represent an emerging trend of "individuality" in the world. Not only do people need function, but they also need products with aesthetic appearance. Exquisite craftsmanship with aesthetic and elegant design style is a promise and commitment from LUXA2. Thus, the Simplicity, Luxury and Lifestyle of LUXA2 creates a Uniquely You.

Thermaltake is a well known brand for gaming & DIY in Case, Cooler, and PSU for years. Due to the constant requests for keyboards and mice from gamers and end users, Thermaltake decided to create a series of gaming keyboards, mice, and headsets with the Tt eSPORTS brand. By using Tt eSPORTS, we want to extend our product lines into the gaming industry, and provide more “personalized gaming” gears to gamers and enthusiasts worldwide. With years of experience in gaming industry, Tt eSPORTS is committed to bring the most personalized and the highest quality weapons for the most competitive cyber battles, and advances with the idea of products designed by gamers for gamers.

Tt APOLLOS i s the profess ional e -Spor ts team establ i shed by Thermaltake in 2010, and is currently the newest of the five professional e-Sports Teams in TeSL (Taiwan e-Sports League). Apollo was one of the 12 Olympians, expressing radiance and glory, and there is not a trace of darkness in him. Apollo also mastered in archery; he could shoot with unfailing accuracy. This was where Tt APOLLOS got the name from, symbolizing integrity and passion of the team. The SF (Special Force) team of Tt APOLLOS acted like the team name and got the first place in TeSL’s event of SF Online in its first year of establishment.

The logo of the team was based on Ancient Greek warriors; helmet, shield and other adornments were standard equipments of the valiant Greek warriors. The warrior’s arm posture presents a feeling of confrontation and rush, while his sharp eyes will frighten the enemies before combat.

6

Milestone12 Years (2011 ~ 1999)

Established New Corporate Vision, Mission, and Core Values. And the Tt eSPORTS Store opened in central Taipei, Taiwan.

Tt eSPORTS, new division for gaming and the professional e-Sports Team of Tt APOLLOS established.

Thermaltake has expended its illustrious trendsetting characteristic and industrial design expertise in the gaming and enthusiast market into the rapid growing luxury consumer market with the creation of LUXA2 division in March 2009. LUXA2, a division of Thermaltake, utilized exquisite craftsmanship with aesthetic and elegant design style to target the different segments within the society such as Creative Pro, Mobile Blogger, Leisure Seeker, Hip Newbie and Entertainment Junkie.

With Thermaltake's consumer insight and LUXA2's inimitableness, target users will be able to have a simple, luxury lifestyle anywhere they go; a “Uniquely You” experience made possible with Thermaltake and LUXA2.

2011

2010

2009

2008200920102011

2011 the Tt eSPORTS Store opened in central Taipei, Taiwan.

2009 Tt 10 th anniversaryHappy Tt 10 th anniversary

2009 LUXA2Thermaltake has expended

its illustrious trendsetting characteristic and industrial

design expertise in the gaming and enthusiast market into the rapid growing luxury consumer

market with the creation of LUXA2 division in March 2009.

2009 Tt RussiaThermaltake Russia

Representative office was established in Moscow to support

increasing demands in

2008 ZOEZoe was born2009

Extreme Gaming Station

2010 Tt APOLLOS established. 2009 ISGC FanInspiration of

Silent Gaming Cooling

2009 Element S (VK6000)ICreated for Pros

2010 Tt eSPORTS established.

2009 Toughpower XTToughpower XT, the new generation of Intelligent

power system

2008 Eco-Friendly

Think Green, Picture Green

7

In order to continue growing as a world class branding enterprise, Thermaltake implement TBM (Total Branding Management) structure to strengthen brand image also to provide simple and friendly experience through the prior and post purchase stages. Thermaltake determine to bring Excitement and Fascination to users that allow users to Keep Constantly High on both emotional and system performance wise.

Thermaltake made its IPO in Taiwan Stock Exchange in December 2007 and is introduced to the public as more than a trustworthy DIYcomponent provider, but a successful global branding company. Also Thermaltake become the first enterprise being invested by ID SoftCapital Group's “Branding Taiwan Fund” which is established to foster branding industry in Taiwan, and the fund is managed by the founder of Acer Group, Stan Shih.

Thermaltake complete its oversea branch investment and group restructuring in June to make itself more competitive and stronger in the rapid growing ITindustry. After long period of preparation and tremendous effort from all staffs, Thermaltake is officially approved to be a public company in September and listed in merging Stock Exchange in December.

2005 Establishes Thermaltake Europe B.V. in Netherlands to support Europe market and their distribution channel. At the same time TT Germany GmbH was founded as single importer for the German speaking market to keep up with the increasing demand of Thermaltake products.

2007

2006

2005

2008

2007 20052006

2007 Listed on the OTC marketThermaltake was officially approved to be a public

company in September and listed on Emerging Stock Exchange in December.

2007 Key 3Started Key 3 spirit campaign

2006 Mozart TX (VE1000)The ideal home

entertainment center

2005 TR2 PowerThermaltake 2nd PSU

product line

2005 Tt GermanyTT Germany GmbH was founded

to keep up with the increasing demand of Thermaltake products.

2005 Tt Europe2005 Establish Thermaltake

Europe B.V. in Netherlands to support Europe market and their distribution channel.

2008 SPINQ (CL-P0466)SpinQ received reddot, IF, Taiwan excellence, and International CES design

2007 V1 (CL-P0401)Enthusiast cooler with style,

the special design win 2008 Reddot, IF design award.

2006 ToughpowerThermaltake 3rd PSU

product line

2005 BigTyphoon (CL-P0114)New ID design

2005 Armor (VA8000)

2007 Xaser VI & Armor+ (VG4000 & VH6000)

8

2004 2003 1999200020012002

Restructure of the company in correspondence to the global scale it has grown into: reorganization of patent, channel, chassis, power supplier & computer accessories, and industrial design departments to strengthen organizational management and reinforce our commitment to research and development.

France, Australia, and Japan branches offices are set up to meet the needs of local market and further increase regional sales. Production plant in Dongguan, China receives ISO-9001 recognition. Unveils the 3rd-generation outer connecting water-cooling cooler that monitors water temperature and is easy to use.

Establishes production plant in Guangdone, China. Headquarters in Taipei successfully obtains ISO-9001. Launches the " Cool All Your Life " publicity campaign to further enhance brand recognition. Designs the 1st-generation XaserII chassis, renowned for its easy-to-assemble.

Subsidiaries TT Hongzhan and Hwazhan are formed in Beijing to enter the cooler market in China and establish sales relationships with local distributors. Unveils all-copper cooler Volcano 7, to be adopted in CPU of AMD and Intel. And is recognized as Intel's foremost cooler provider in Asia Pacific.

Manufactures the world's first turbine cooler Golden Orb for Intel Pentium . Establishes business relationships with more than 30 agents in Europe to generate sales in the region.

Thermaltake Technology Co., Ltd is founded with net capital of NTD 10 million by the President and CEO ── Mr. Kenny Lin

2002

2003

2004

2001

2000

1999

2004 Tsunami (VA3000)

2004 Fanless 350W (W0029/50)Fanless solution

2004 SilentTower (CL-P0025)Silent solution, Heatpipe tower

cooler w/ Taipei 101 design

2003 TR2 coolerTR2 was designed

and focused to provide the reliable brand

& product in the price conscious market segment of the thermal

solution industry.

2003 Tt ANZ and Tt JapanAustralia, and Japan branch offices were set up to meet

the needs of local market and further increase regional sales.

2002 "Coolall YOUR LIFE" Launch the “ COOLall YOUR LIFE "

slogan to further enhance brand recognition.

1999 Tt USA The USA branch office was

established at the same time.

2000 Golden OrbCreated the world's first turbine

cooler Golden Orb for Intel Pentium. Establish business relationships with more than 30 agents in Europe to

generate sales in the

2001 V7+ (A1254)Unveil all-copper cooler Volcano 7, to be adopted in CPU of AMD and Intel. And is recognized as Intel's foremost cooler provider in Asia

2002 XaserII (A5000/A6000)Design the 1st-

generation chassis, XaserII renowned for its easy-to-

2003 Purepower“Purepower” is Thermaltake’s

2003 ButterFly (W00019~20)“Butterfly” flash colorful LED inside,

specilize for gaming DIY market

1999 Tt 1st logo Thermaltake Technology Co., Ltd. was

founded with net capital of NT10 million.

2001 Tt Beijing China branch was formed in

Beijing to enter the cooler market in China and establish sales

relationships with local distributors.

9

Investor RelationsSince 2007 Thermaltake is a publicly traded company with a capital i zat ion of around USD 18 mill ion in the Taiwan Stock Exchange Corporation (TWSE). Stakeholders of the T h e r m a l ta ke Te c h n o l o g y i n c l u d e m a j o r p l a ye r s o f greatest esteem not only from the industry but well beyond.

The major direct and indirect investors include Branding T a i w a n , a s p e c i a l f u n d w i th Ta i wan Gover nment, i n s t i t u t i o n a l a n d p r i va te i nves to r s to p romote and further young and dynamic companies in their efforts to build up a strong global brand.

Consistent Growth

Sales by Area

10

Global Presence● Headquarter in Nei-Hu Technology Park in Taipei, Taiwan

● 8 branch offices in Australia, China, Germany, Japan, Russia, Italy, UK and USA.

● Over 120 regional distributors and over 4000 premium resellers.

● Germany office are acting as the hub for local customers and dispatch center.

Taiwan Headquarters - Thermaltake Technology Co., Ltd.5F, No. 185, Sec.2, T id ing B lvd., Neihu Dist., Taipei City 114, Taiwan TEL :+886-2-8797-5788 FAX : +886-2-8797-8055 E-MAIL : info@thermaltake.comhttp://www.thermaltake.com

China - Thermal take Capi ta l Beijing Co., Ltd.#907, HaiTai Plaza, No. 229, North 4th Ring Road, Haidian District, Beijing, 100083, PRC TEL : +86-10-8288-3703 FAX : +86-10-8288-3302 E-MAIL : ttchina@thermaltake.com.cnhttp://www.thermaltake.com.cn

Japan - Thermaltake Japan Inc.TT Bldg, 2-5-5, Shikahama, Adachi-Ku, Tokyo, 123-0864, Japan FAX : +81-3-5837-8777 E-MAIL : info.jp@thermaltake.comhttp://www.thermaltake.co.jp

Asia

11

Europe

Europe - Thermaltake Europe B.V.Fortunaweg 15, 3113 AN, Schiedam, Netherlands TEL : +31-10-409-0150 FAX : +31-10-409-0159 E-MAIL : info@thermaltake.eu France : http://fr.thermaltake.comItaly : http://it.thermaltake.comNetherlands : http://nl.thermaltake.comSpain : http://es.thermaltake.com

Germany - Thermaltake Germany GmbHOststrasse 26, 22844 Norderstedt, Germany TEL : +49(0)40/30-85-86-0 FAX : +49(0)40/30-85-86-89 E-MAIL : info@thermaltake.de WWW : http://de.thermaltake.com

Russia - Thermaltake Russia Representative Office.Russia, Moscow 115172, Novospasskiy Pereulok 3, Korpus 1, KB. 5TEL: +7 (495) 739 5906 FAX : +7 (495) 739 5915 E-MAIL : info@thermaltakerussia.ru WWW :http://ru.thermaltake.com

Americas

U.S.A - Thermaltake Inc.525 Parriott Place, City of Industry, CA91745 TEL : +1626-968-9189 SUPPORT : +1800-988-1088 FAX : +1626-968-7659 E-MAIL : sales@thermaltakeusa.comhttp://www.thermaltakeusa.com

Australia

Austral ia - Thermaltake Austral ia and New Zealand Pty Ltd.Unit 1, 49 Henderson Road Rowville Victoria 3178, Australia TEL : +61 (03) 9763-1622 FAX : +61 (03) 9763-1677 E-MAIL : sales@thermaltake.com.au http://www.thermaltake.com.au

12

Thermaltake Brand Story

Key 3 Spirit

Started from the Passion with the DIY (Do It Yourself) concepts and the desires to “Delivering the perfect user experience.” Thermaltake Technology was established in January, 1999 and has been promoting to the world with “Thermaltake” brand name ever since.

To achieve greatness, Thermaltake has the Courage to explore and experiment on new possibilities, especially with excellent technical expertise and integration skill which makes Thermaltake the authority in the market. Moreover, with Thermaltake’s Perseverance, we not only show our concern on our consumers’ requirements, Thermaltake will take lead users’ advice into consideration to design a better quality and aesthetic products to bring the users to the upmost potential. With innovative design and unique style, Thermaltake products spread rapidly among the enthusiasts in DIY market and soon become the number one choice for PC DIY enthusiast worldwide.

Thermaltake characteristics are Unique, Aggressive, Vivid, and Stylish which make Thermaltake an expert in creating Exciting products and Fascinating environment for gamers and enthusiasts around the world.

Since the requirement on major components in a PC is getting intensive every day, Thermaltake brand not only needed to stay comparable with the demands in the market but also needed to reassure the “Quality, Performance and Reliability” for users as well. With this perception in mind, Thermaltake came up with the “Key 3 Spirit” concept to incorporate into all our PC Case, Cooler and Power Supply to educate and help the consumers to understand our products and Thermaltake brand.The Key 3 Spirit is not only the foundation for Thermaltake brand to deliver superb Case, Cooler and Power Supply for PC thermal management, but it also represented Thermaltak’s dedication and commitment to our users in our products. With Thermaltake Key 3 Spirit, it will guarantee systems to run faster, quieter and more reliable which will also empower us and fulfill our corporate mission of “deliver the perfect user experience.”

13

Thermaltake Brand Product LineThermaltake, the number one choice for PC DIY enthusiasts worldwide with its innovative breakthrough product designs and the concept of “Key 3 Spirit,” which represent “Quality”, “Performance”, and “Reliability” have been the center of our design for Thermaltake PC Chassis, HTPC casings, Coolers, Power Supplies and related accessories to assure the components meet the highest standards. Thermaltake’s will uphold our promises on making products with pioneer technology, optimum performance, and comfortable user experience, because we believe a product inspired by a superior innovation can improve and change the living standard of everyone’s life.

Level-10

Bigwater 760 Plus

LifeCool

Chaser MK-I

Toughpower XT 1475W

Toughpower Grand 650W-1200W

Level 10 GT LCS

Frio OCK

Massive 23 GT

14

Thermaltake Cooperation with Industry Partners

Thermaltake Reputation for Qualityaround the World

Thermaltake believes that partnerships with other industry leading manufactures increase product innovation and co-marketing can massively increase publicity and leverage. Two excellent examples are the design cooperation with BMW Group DesignworksUSA for the futuristic and visionary Level 10, and with the evolvement, the Level 10 GT, expresses a passion for visual aesthetics deriving from demanding and immersive game play and multimedia entertainment enthusiasm.

Reviewed by VR-ZoneThermaltake Level 10 GT review

Thermaltake took care designing and manufacturing the Level 10 GT, the quality of which is well above average. The chassis is well made, with no imperfections and/or weak spots. All plastic parts are well made and thick, they should last for several years ..

Reviewed by Pure OCThermaltake Level 10 GT

The Pure Point: If you want something stylish and unique and have a healthy budget to support that, the Thermaltake Level 10 GT is one of a kind. ..

Reviewed by AnandtechThermaltake Level 10 GT: Monument to Excess

If you're looking strictly at performance, it's fair to say the Thermaltake Level 10 GT comes out a winner. Thermaltake's design marries strong heat management with some of the quietest acoustics we've tested, and that's something most of us can get behind. It proves that the enthusiast can have a case that performs well and does so without drawing attention to itself--or at least, drawing attention to itself by way of noise. ..

Thermaltake Level 10 Chassis vs BMW Designwork USA

15

Reviewed by rbmodsThermaltake Level 10 GT reviewThis is a great case no doubt about it so if you got the cash and want a case with a lot of features and that will last you for years this is then case you should get.

Reviewed by VortezThermaltake Level 10 GT ReviewThe Level 10 GT is a large case that will accommodate long graphics cards,big CPU coolers and other high-end kit such as extended ATX motherboards.It has a unique appearance that is sure to get the attention at LAN parties.

Reviewed by TECHGAGEThermaltake Level 10 GT Full-Tower Chassis ReviewThermaltake has gotten the formula right on this one and it would be wrong not to give the Level 10 GT an Editor's Choice award. This is great news to me considering I personally have not been a big fan of Thermaltake cases, but this is by far the most expensive one I have tinkered with so I would be worried if my past problems were to show up again.

Reviewed by OCIAThermaltake Chaser MK-1 Full Tower CaseChaser MK-1 would be at the top of my list for a full-tower built if you are looking for something that isn't conservative in design. OCIA.net is happy to award the Thermaltake Chaser MK-1 our Gold Seal of Approval.

Reviewed by OverclockersClubThermalTake Chaser MK-I ReviewIt's great to see that ThermalTake designed the case so that it not only has a black coat of paint on the outside, but also features black paint on the inside. All things aside, this case definitely has it with watercooling capability.

Reviewed by ThinkcomputersThermaltake Chaser MK-1 Full Tower Case ReviewAfter using the case for well over a week I have yet to find any issues. You can pickup the Chaser MK-1 for $159.99 at my favorite online retailer. Overall ThinkComputers give the Thermaltake Chaser MK-1 Full Tower Case a 10 out of 10 and our Recommended Award.

16

Began in Taiwan, Thermaltake Technology business based on global city Creat an enviroment of entertainment, e-Sports, technology and lifestyleSales ChannelsSales Channels overview

• Complete Integrated Solutions and Strategic execution for channeling business.• Market leader in computer DIY related Serves many sectors in markets Such as Industrial Sectors and Infrastructure Sectors.• Thermaltake has an impressive staff of experienced engineers in all fields of applications. and constantly keeps all staff updated with the latest technologies , products and applications , this enables Thermaltake to provide the most powerful and competitive integrated solution .

Sales Channels-Direct Sales Force

• Monitored by qualified Sales Engineers , Technicians and other general technical team spread across the world to offer direct and immediate support.• Project Department, Presales Department and sales Department catering for Private , Corporate & Government sectors.• Product Managers responsible for Marketing and Promotions . Serving 120+ Major Customers across the world . Backed by Presales team to Co-ordinate and ensure Efficient Processing and Timely deliveries with accurate responses to customers

Sales Channels-Retail Chain / Resellers Well Networked , over 4000+ premium resellers with the most well known names in the industry having presence in all the Major cities and countries all around the world

• America : Walmart , Tiger Direct , Newegg , Best Buy , Amazon etc…• Europe : Alternate , LDLC , Pccomponentes , E-SHOP etc…• Australia :.Anyware etc

Sales Channels-Distribution Channel

•More than 100 + distributors across the World distributing Thermaltake products •Highly Motivated team working 24X7 to serve channel Partners.•Fully Structured Ordering & Follow up System.

Sales Channels-System Integration

• More than 100 + distributors across the World distributing Thermaltake products Sales Channels- System Integration• Highly Competent Project team specialized in delivering complete computer DIY Solutions to all system integrators. • Fully Trained team to deploy solutions quickly and efficiently.• One of the most successful divisions of Thermaltake.• Backed up by support team to serve customers round the clock.

17

Diversified Social MediasThe internet offers an ideal and probably the quickest way to reach out and stay connected to users. For this reason Thermaltake values this medium very much and has a strong web and PR team.

Social Networks

Product Video

Products & Events Gallery

18

Event Support and Worldwide ExhibitionsThermaltake puts great emphasis on public relations and having interaction with end-users and the retail channel, therefore trade shows and exhibitions offer an excellent stage. At all major events you will see Thermaltake’s active presence.

CeBIT Hannover, Germany

Computex Taipei, Taiwan

EMMA EXPO, India

IT Partner, France

19

LAN Party & Overclocking Sponsorship

2020

LUXA2 Brand StoryLUXA2, a Division of Thermaltake, was created in 2009. We believe in simplicity, luxury and unique lifestyle, and we are committed to creating the best user experience by constantly designing and innovating.

LUXA2 believes simplicity is the ultimate sophistication. Our design starts from a simple concept. Combining logical approach and creative thinking with luxurious elements, we create total solution, not just products.

We work hard to provide the best solution to students, educators, Apple enthusiast, creative professionals and consumers around the world through our extending line of handy accessories, mobile media stands and protective gears.

LUXA2 understands that function is no longer a single determining factor. That’s we make sure our products have not only function, but also exquisite craftsmanship and elegant design elements behind them. Our mission of creating Simple, Unique and Luxury lifestyle creates a Uniquely You. And most importantly, we have fun along the way!

Creative Pro

Mobile Blogger

Leisure Seeker

Hip Newbie Entertainment Junkie

2121

LUXA2’s Product LineLUXA2’s product lines started with enclosures series, which are different size aluminum enclosures that come with built-in VFD entertainment, LCD touch screen and media center finger UI.

With the success of enclosures, LUXA2 created aluminum laptop cooler series that combine excellent cooling system with luxury Swarovski crystal elements as well as data connect series, which offer hard drive docking stations.

Currently, LUXA2 is focused on making accessories for Apple’s iDevice (iPhone, iPod, iPad) and MacBook series. Latest product lines include multi-media holders, audio solutions and a wide range of handy accessories like protective cases, stand cases and cleaning solution for iPhone and iPad.

iPhon e Cas e

iPad Case

Mobile Holde r

Hand y Accessory

Audi o

22

LUXA2 Awards & Reputation for Quality

iLounge:“Given Luxa2's past track record in developing completely adjustable iPad mounts, it's no surprise to see the company ready so quickly with an in-car version touted as "for new iPad," the H7 Dura-Mount ($TBD). Armed with a huge suction cup at one end, H7 has a flexible mounting bar in the center, and a completely repositionable iPad/iPad 2 holder that can slide off to the other end or sit somewhere else on the bar as you desire…the mount can expand and contract to handle the original iPad, iPad 2, and other devices inside or outside of cases, just like Luxa2's earlier desk-mounting solutions…the flexibility of the mounting bracket and arm are both quite impressive. It ships with a huge velvet carrying bag…”

iLounge:“…If we had to choose just one of these stands to recommend to all of our readers, it would be the H4 iPad Holder, due more to its overall combination of versatility, polish, and pricing…H4 is the sequel to H1-Touch, a physically smaller but functionally identical version sold for iPod touch- and iPhone-sized devices, and has the same advantages: an iPad-matching aluminum base with a cable managing slot, and a rotating, pivoting cradle with expanding rubber-tipped metal arms that can hold a bare or encased iPad as firmly as you prefer….it feels solid and sturdy even without an iPad resting in its cradle; but unlike Griffin’s A-Frame, all of its edges are polished to prevent iPad or finger damage…”

Overclockers Club:“LUXA2 is a division of Thermaltake that was created in 2009 and manufactures products that are made with simplicity, luxury and a uniqueness for your lifestyle…we are going to be taking a look at one of Luxa2's new products designed to make your mobile life a lot simpler and more luxurious. The H1-Touch is a mobile holder for the iPhone and the iPod Touch, though it can also be useful for any smartphones or large devices if you want to keep them safe and in easy reach while maintaining a sense of luxury in your space…”

TechPowerUp:“LUXA2 is here to revive these glorious days with their LM300 Touch Pro and make the living room a place for enjoyment again, a place to be entertained and show off entertainment style…”

H4 Multi-media Holder – COMPUTEX Taipei design & innovation awards 2011

23

LUXA2 Marketing Material Samples

Local store promotion and co-op advertisement work great for LUXA2 brand and product exposure. Local storefront is the best way to get in touch with our target market. LUXA2 offers a wide range of product lines all around the world with retailers and online shops. LUXA2 products are strategically distributed in Apple AAR and APR to boost sales. LUXA2’s marketing materials include poster, flyers, product brochures, logo POP stand, T-shirts, shopping tote…etc.

LUXA2 partners up with influential website around the globe to promote product sales and brand image in the form of website banners, sponsored giveaways, event sponsorships and product reviews.

Local store co-op marketing

Strategic alliance and partner website advertisement

24

Online product reviews have always been an important part of LUXA2’s marketing mix. We send out samples of our new and popular products to major bloggers, Apple related media channels, YouTube reviewers and industry related magazines. We take feedbacks and recommendations seriously to ensure good user experience and future product improvements.

Internet Product Reviews

On the facebook

On the youtube

On the iLounge

25

LUXA2 focuses part of its marketing efforts in tradeshows and event sponsorships. LUXA2 constantly receives great end-user and media attention as well as brand exposure from international conventions and local events, such as Cebit at Hannover, CES at Las Vegas, IFA at Berlin and more. It is important for us to get in touch with end-users and media whenever possible.

Social network and communities are essential to LUXA2’s success. We integrate social communication strategies with traditional marketing efforts for the best PR and sales results. LUXA2 has FaceBook fan pages for direct and effective interaction with our target markets. We also participate in online forums and local Apple interest meet-ups to establish ourselves as industry leader as well as knowledgeable resource for Apple related news and trends.

Social Network, Event Support and Event Sponsorship

2011-03-01 Cebit

2011-05-31 Computex

2011-01-06 CES

26

Tt eSports Black 4000DPI laser gaming mouse competently provides essential ‘nuts and bolts’ gaming mouse features in terms of tracking and precision

deserve a high rating because as gaming products I am very confident they will satisfy the target audience. These are fully kitted out products and a great leap for Thermaltake into a very exciting marketplace.

Compact, simple, to the point and robust. Those are adjectives that come swiftly to mind when we analyze the Meka G1 keyboard from Thermaltake

The Shock-One's surprised me at first. I've always been wary of overly colorful PC peripherals as well as a bit put-off by headsets or other accessories that have lights on them.

Local store co-op advertisement

Tt eSPORTS Brand StoryThermaltake is a well known brand for Cases, Coolers, and PSUs in gaming and DIY industry for years. With the increase of the online gaming community and the maturing of electronic sports environment globally, Thermaltake decided to create a series of professional gaming keyboards, mice, and headsets with the brand of “Tt eSPORTS”. “Challenge is the game” highlights the philosophy to bring out gamers' enthusiasm in gaming excitement and the ambition of reaching the extreme. Tt eSPORTS, a gaming obsession division from Thermaltake, is uniting gamers from all over the world in a unique and fascinating e-sports culture, inheriting the spirits of Thermaltake, Tt eSPORTS is an energetic, powerful, bold and intelligent challenger who never says “no” to the extreme competition. Tt eSPORTS not only provide gamers the ultimate gaming gear but also fulfills the passion to achieve the ultimate success.

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Tt eSPORTS BrandProduct LineInherited the brand personality with unique and creative design by observing users' behavior and requirement, the product lines of Tt eSPORTS include gaming keyboards, mice and headsets. The new models of CHALLENGER keyboards series are Challenger Ultimate, Challenger Pro and Challenger. The fan cooling design on the Challenger keyboard demonstrate the brand spirit. It is the worldwide first keyboard with a fan cooling function to dry your hand sweat and blow tension away during cut-throat competitions. Designed with a special dedicated red illumination on Scroll and Tt logo displays, tuning weight-in design offers the perfect feel you want in your hand. The Black Element gaming mouse is definitely the crucial equipment for gamers. As for the SHOCK Headset series, they come with 2 models which are the Shock and Shock One headsets with impressive sound quality performance perfect for gaming.

Tt eSPORTS Brand

The concept is inspired by the attention of gamers to expensive, top performance professional gaming mouse and their exquisite taste and appreciation for “Level 10” aesthetics.By transferring the previous design success of the Level 10 chassis onto gaming peripheral, Level 10 M Gaming Mouse is the first Level 10 gaming peripheral product aiming to extend the “Level 10” experience to directly interact with the users. Its emotional design strongly enhances the overall gaming excitement, and that design serves as the agent between gamer and the game, functions as the experience itself. (1) 3D Steering Axis Movement: Level10 M Gaming Mouse is divided into top and lower part with the former seeming to float steadily over the base. This part which is also the essential steering element of the mouse can be adjusted in regards to height and angle. The 3D dimensional character of the mouse provides for new and highly sufficient axis movements in various directions and makes the mouse fit as many gamers’ preferences as possible.(2) Air-Through Ventilation System: The hollow structure lets the view, the air as well as the surrounding travel through the product almost creating the feeling of a 4th dimension. With ergonomic solutions increasing the usage comfort as well as the functionality, these aspects are strengthened by Thermaltake’s competitive knowledge regarding ventilation solutions. (3) Aluminum base: Aluminum is one of the toughest chemical material to resist corrosion, and Level 10 M Mouse base made of aluminum is designed to ensure user’s “Level 10” experience is always durable and resilient to mouse-gliding movement.

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Design concept

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Designing for the Best: BMW Group subsidiary DesignworksUSA and the Level 10 M Mouse

For the Level 10 project Thermaltake wanted a design partner which stands for innovative thinking and revolutionary approaches in design. Right from the beginning therefore, DesignworksUSA has been the design partner for the Level 10 project. The global design consultancy has ski l l ful ly extended the Level 10 design concept and translated it to a vital gaming accessory: the Level 10 M Mouse. Working in various industr ies, the design team is able to transfer vis ions and inspiration between many projects and has successful ly demonstrated this abil ity in the latest Tt eSPORTS product design. With the Level 10 M Mouse Thermaltake presents a product which was inspired by the leading future thinkers. The collaboration between Thermaltake Group and BMW Group subsidiary DesignworksUSA wil l be continued and with an extended e-Sports product range it wi l l keep its focus on serving the high demands of our customers.

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Local store co-op Tt eSPORTS advertisement

Partner website advertisement

How & Where to Market Tt eSPORTS

For a booming industry like the gaming world, there are a lot of co-op advertisements that can be carried out for eSPORTS. Tt eSPORTS will display a full series of products internet-cafés in different regions, and of course, highlight products with posters, DM and catalogues. But most of all, for an industry like esports, it's about communication with real gamers. Therefore, lots of gaming events and co-op activities will be cooperated with local stores to spur the popularity of the new brand. Local store promotions will also be held irregularly to attract target customers.

For Tt eSPORTS website advertisement promotions, the major focus are gaming websites with target users, who love to share their usage experience and their brand preferences. Large portion of advertisement will be viewed in most worldwide big gaming events website where millions of

will also co-operated with major worldwide famous game manufacturers for online partner promotion activities in the coming years.

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Internet product reviews

Event support

Hot sel l ing products mostly rely on recommendations by word of mouth. People browse good products online and then pass their information to their folks. Therefore, website reviews are the best method to get to our users. Tt eSPORTS is heavily investing marketing budget in famous gaming websites, which showcase product images,

to gamers. For animated product rev iews , Youtube i s a l so a good channel to get in touch with your target customers. Samples are delivered to popular and professional reviewers for getting viewers comments.

With the off icial brand launch this March at Cebit 2010, Tt eSPORTS is ready to par t icipate in more and more events held regularly around the world. Unlike the target customer of Thermaltake and LUXA2, Tt eSPORTS i s g o i n g to j o i n m o re a n d m o re international gaming events. For WCG 2010, Tt eSPORTS is an official sponsor of this magnif icent gaming event. Thousands of gamers will be gathering there for this worldwide recognized gaming competition. For local event suppo r t, T t e SPORT S w i l l a l so be aggressively sponsoring LANpartys that are held at different locations to gain gamers' trust.

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Tt APOLLOS Brand Story

Milestones

Communities

Tt APOLLOS is the professional e-Sports team established by Thermaltake in 2010. Apollo was one of the 12 Olympians, expressing radiance and glory, and there is not a trace of darkness in him. Apollo also mastered in archery; he could shoot with unfailing accuracy.

Named after Apollo who symbolized integrity and passion, Apollo was also the best marksman among the Greek gods, fully demonstrating the ambition to become champion.

Activities and wide exposure through websites, print media, electronic media, Tt APOLLOS official website, Tt APOLLOS newsletter and Tt APOLLOS’s facebook.

● Got 1st

● Got 1st place in the event of SF in the second half season of 2010.● Got 1st place in the event of SF in the season of 2010-11.● ● ● award.● The captain of the Kartrider team has broken many records in their career debut.● Players have won several awards in the 3rd year of the e-Sports

Newcomer of the Year Award in both SF and Kartrider events.

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EventsThe popularity of Tt APOLLOS has grown with the TV ratings of the tournament, famous companies and professional media focusing on the business opportunities and related issues have asked for our cooperation…

the number of fans participating in activities has reached new highs, and more fan pages have been created…

Tt APOLLOS’s SF TeamThe SF team’s famous tactic of “collective diversion” has fr ightened other teams, and managed to get first place in the event of SF in its first year of establishment…

2010-2011 records1 vs. 5

Newcomer of the Year (SF)

● Hydra● Cratos● Athena

Cratos

Cratos

Record holder

Tt APOLLOS’s Kartrider Team

2010-2011 recordsNewcomer of the Year (Kartrider) Hermes

Record holder

The Kartr ider team startled their opponents on their debut, and although the subsequent results weren’t that satisfying, their accomplishments have progressively improved and has become a powerful rival to other teams…

Tt APOLLOS’s Starcraft TeamHaving gathered the prominent “Terran Emperor” SoftBal l and experts l ike HRUStorM, aproRush, NWrongrong together, other teams should be stunned by their exceptional strength…

© 2012 Thermaltake Technology Co., Ltd. All Rights Reserved.

E-MAIL : info@thermaltake.comWebsite : www.thermaltake.com

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Address: 5F, No. 185, Sec. 2, Tiding Blvd., Neihu Dist., Taipei City 114, Taiwan TEL : +886-2-8797-5788 FAX : +886-2-8797-8055

Website : www.thermaltakecorp.comwww.thermaltake.com

Thermaltake Brands

E-MAIL : sales@LUXA2.comWebsite : www.LUXA2.com

E-MAIL : services@ttesports.comWebsite : www.ttesports.com

E-MAIL : apollos@thermaltake.comWebsite : www.ttapollos.com.tw