company analysis of cocacola
DESCRIPTION
here u get strategic analysis of cocacola company with if matrix, swot analysis sg matrix.TRANSCRIPT
Presented by::Samrat Hossain MamunIsrar UddinMasum KhanKhaled Shaifullah
We areNew Moon
Coca-Cola is a cola (a type of carbonated soft drink) sold in stores, restaurants and vending machines. It is produced by The Coca-Cola Company (United States).
The Coca-Cola Company offers nearly 400 brands in over 200 countries or territories, which shows its reorganization.
The Coca-Cola Company only produces concentrate syrup which is then sold to various bottlers throughout the world who hold a Coca-Cola franchise.
HistoryThe first Coca-Cola recipe was
invented in in Columbus, Georgia, by John Stith Pemberton , originally as a cocawine called “Pemberton's French Wine Coca’ in 1885.
The first sales were made at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886, and for the first eight months only nine drinks were sold each day.
Who took over In 1888 John Pemberton died and
Asa Griggs Candler took over for a total price of $2,300. And started making Coca Cola signs all over the nation.
He incorporated the company in 1892 as Coca-Cola Company (the current corporation)
Mission Vision
To refresh the world...
To inspire moments of optimism and happiness...
To create value and make a difference.
People: Be a great place to work where people are inspired to be the best they can be.
Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
Productivity: Be a highly effective, lean and fast-moving organization.
Values FocusLeadership: The
courage to shape a better future
Collaboration: Leverage collective genius
Integrity: Be realAccountability: If it is to
be, it's up to mePassion: Committed in
heart and mindDiversity: As inclusive
as our brandsQuality: What we do, we
do well
Focus on needs of our consumers, customers and franchise partners
Get out into the market and listen, observe and learn
Possess a world viewFocus on execution in
the marketplace every day
Be insatiably curious
Company BackgroundName::The Coca Cola CompanyIndustries Served::BeveragesGeographic areas served::
WorldwideHeadquartersU.S.Current CEO:: Muhtar KentRevenue$ :: 48.01 billion (2012)Profit$ :: 9.01 billion (2012)Employees::146,200Main Competitors ::PepsiCo Inc., Dr Pepper
Snapple Group, Inc., Unilever, Groupe Danone, Kraft Foods Inc., Nestlé S.A. and others.
Coca Cola SWOT analysis 2013
Strengths Weaknesses
The best global brand in the world in terms of value ($77,839 billion)
World’s largest market share in beverage
Strong marketing and advertising
Most extensive beverage distribution channel
Customer loyaltyBargaining power over
suppliersCorporate social
responsibility
Significant focus on carbonated drinks
Undiversified product portfolio
High debt level due to acquisitions
Negative publicityBrand failures or
many brands with insignificant amount of revenues
Coca Cola SWOT analysis 2013
Opportunities Threats
Bottled water consumption growth
Increasing demand for healthy food and beverage
Growing beverages consumption in emerging markets (especially BRICS)
Growth through acquisitions
Changes in consumer preferences
Water scarcityStrong dollarLegal requirements to
disclose negative information on product labels
Decreasing gross profit and net profit margins
Competition from PepsiCoSaturated carbonated
drinks market
Financial Statement
Net income Graph
2009 2010 2011 2012 20130
2
4
6
8
10
12
Column1Column2Series 1
Internal Factor Matrix
Competitive Profile Matrix
Competitive Advantages of Coca ColaMarket leadershipBusiness partnershipStrong brand portfolioCollaborative customer relationshipsChannel MarketingMulti-SegmentationClient Value ManagementGo-to-market strategiesFlexible sales and distribution modelsFull Operating Potential
Grand Strategy Matrix 2013
Possible Strategy base on GS matrix
Market DevelopmentMarket PenetrationProduct developmentForward integrationBackward integrationRelated divesification
Vision 2020
Coke will achieve the following by the year 2020
Double revenue
and increase system margins
Become one of the
world’s premier
employers
Be the most
preferred and
trusted businesspartner
Attain corporate
global leadership
in corporate sustainabil
ity
Manage people, time and
money for the
greatest effectivene
ss
How these will be achieveFor increasing revenue coca cola must take
market penetration.If they want to become worlds premier
employers they should choose related diversification.
For being most preferred & trusted business partner should concern about forward & backward integration.
Market development is needed for leadership in corporate world
Finally if they successfully apply these they can achieve the effectiveness.
THE END
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