company ab inbev culture kate siddiqui...branding • in-house, creative/digital agency, rpo and...
TRANSCRIPT
EMPLOYER BRAND & COMPANY CULTURE
AB INBEV
KATE SIDDIQUI
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• EUROPEAN EMPLOYER BRAND & DIGITAL CONTENT MANAGER
• SIT WITHIN THE PEOPLE TEAM IN ZONE EUROPE
• AB INBEV START DATE: FEBRUARY 2019.
• HOME OFFICE LONDON: WITH TRAVEL TO LEUVEN GHQ AND MANY OTHER ZONE AND GLOBAL LOCATIONS
• 8 YEARS IN RECRUITMENT MARKETING & EMPLOYER BRANDING
• IN-HOUSE, CREATIVE/DIGITAL AGENCY, RPO AND TECHNOLOGY
• DIAGEO, GREENE KING, DELOITTE, NPOWER, CITI, BP, BRISTOL-MYERS SQUIBB
• BLOG WRITER AND SPEAKER AT INDUSTRY CONFERENCES
GREAT TO MEET YOU!
Let’s connect! Add Kate Siddiqui on LinkedIn.
QUESTIONING THE QUESTION
CIPD DEFINITION OF EMPLOYER BRAND
ALL ORGANISATIONS HAVE, CONSCIOUSLY OR OTHERWISE, AN EMPLOYER BRAND. IT'S THE WAY IN WHICH ORGANISATIONS DIFFERENTIATE THEMSELVES IN THE LABOUR MARKET, ENABLING THEM TO RECRUIT, RETAIN AND ENGAGE THE RIGHT PEOPLE . A STRONG EMPLOYER BRAND HELPS BUSINESSES COMPETE FOR THE BEST TALENT AND ESTABLISH CREDIBILITY. IT SHOULD CONNECT WITH AN ORGANISATION’S VALUES AND MUST RUN CONSISTENTLY THROUGH ITS APPROACH TO PEOPLE MANAGEMENT.
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WHAT IS THE DIFFERENCE BETWEEN AND EVP AND AN EMPLOYER BRAND?
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To start with, your Employee
Value Proposition, or EVP, is
just like your company
mission statement. It is a
statement that defines how
your company identifies as an
employer. It encompasses the
values and principles you and
your people live by, as well as
the culture, the work, the
rewards, and more elements
that make up your
employment experience.
Your Employer Brand is just
like your consumer brand. It’s
the external reputation you
create. Create is a keyword
here because your employer
brand is in your hands. You
create and communicate your
employer brand through
various forms of messaging,
marketing and advertising.
Link Humans
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DEFINE YOUR CULTURE
DEFINE YOUR CULTURE
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UNDERSTAND YOUR CULTUREAB INBEV DEFINITIONS
COMISSIONED OR PURCHASED DATA
EXTERNALLY AVAILABLE FOR FREE
ALREADY EXISTING
DATA
CHANNELS & CONTENT
LET’S TAKE A LOOK AT WHAT AB INBEV ARE UP TO ON OUR CAREERS SOCIAL CHANNELS!
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CREATE & AMPLIFY VIA MEDIA PARTNERSHIPS
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GETTING THINGS DONE!
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EMPLOYER BRAND : GETTING THINGS DONE!
YOU NEED A #DREAMTEAM!
YES WE DO!
Voice of the business
What’s the problem?
Top level vision & doers
#futurology
Content generation
Always on!
Tech + tools
Up time!
Attraction & sourcing
Bums on seats
Partnerships
Industry giants
Agency creative & media
Heavy lifting
IN-HOUSE OR PARTNERED RESOURCE & SKILL SETS
AGENCY & EXTERNAL SUPPORT
BUDGET
THANK YOU FOR LISTENING!
Q&A
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