COMPANY INTRODUCTION

01. Intro

I N D E X

02. Core Competences

03. Operation Status

04. Partners

05. Features and Strengths

06. Facilities

3~8P

9~12P

13~15P

16~21P

22~24P

25~28P

07. Channel of Publicity 29~36P

ㅣ도입부01ㅣIntro01

SummaryLeading company of photograph, video and personal media

PLTHINK is a leading company distributing products such as photo, video and personal media equipment. We are selling over 10,000 products including our own brands, peripherals and various electronic devices through online and offline.

PC : http://www.plthink.comMobile : http://m.plthink.co.kr

Tel : 02-837-6050 (FAX : 02-837-6150)

20, Jowon-ro, Gwanak-gu, Seoul, Republic of Korea

Manufacturing / Wholesale and Retail tradePhotograph device, video light and broadcastingequipment

22.04.2003

PLTHINK.CO.,LTD. (CEO : Kim Hyungtae)Company Name

BusinessType & Item

Address

Telephone No.

Homepage

Establishment

더 편리하게더 즐겁게더 풍요롭게

Vision & Management Philosophy

Creating of optimum value for customers

and favored by customers

Providing good products

and services that realize

customers value

More convenientMore pleasant

More productive

Customer-Oriented

Management

Sales Promotion & Marketing DepartmentDesignContents

Management Support Department

General AffairsAccounting

Business Planning Division

Sales Division

OfflineOnline

A/S

Logistics Department

DeliveryStock

ZHIYUN Business Department

Sales Management

PLTHINK(Number of employees: 31)

OrganizationMaximize work efficiency through systematic task sharing

Systematic division of consultation, sales and A/S etc.All tasks are systematically shared and managed professionally.

Various products and set

Superior Brand

High-quality Products

Development of small and medium sized broadcasting system

Supply contract with public offices and educational institution

Flexible sales with various products

Positive sourcing with superior brands

MOU with MCN companies in Korea

Collaboration with creators in various fields

Wide range of choices for various products

All-in-one sales system:

personal media for light, background, audio equipment

Major Brand : GODOX, PROFOTO

Major Brand : ROTOLIGHT, ZHIYUN, COMAN, BENRO, DJI, MANFROTTO

Photographic Equipment

Personal Media

Video Equipment

Business Area

PLTHINK is continuing to pursue various creativity and challenge with specializing in photography, video equipment, and personal media equipment.

Maximize synergy effect among business divisions through choice and concentration based on core competence

LocationHeadquarters specialized in photo, video, and personal media equipment

Offline shop, Service center, logistics center in main office

HEADQUARTERS

3F/4F, 20, Jowon-ro, Gwanak-gu, Seoul

Gwanak-gu

ㅣ도입부01ㅣCore Competences02

$ 8.7 million

$ 6.5 million

$ 4.5 million

$ 3.1 million

$ 2.2 million

2014

2015

2016

2017

2018

2018Annual Sales

Exceeded KRW 9.7 billion

2014Annual Sales

Exceeded KRW 2.5 billion

2016Annual Sales

Exceeded KRW 5.1 billion

2017Annual Sales

Exceeded KRW 7.3 billion

2015Annual Sales

Exceeded KRW 3.5 billion

SalesContinuous Growth without regression

Continuous sales amount increased since 2014 and the concerned industries’ first top sales record of KRW 9.7 billion(USD8.7 million) in 2018.Sales target for 2020 is KRW 13 billion (USD11.6 million)

Wholesale & Distribution Sales

Collaboration with professional shooting equipment

company, department store, duty-free shop and

other companies

Various events and seminars

Online Market Sales

Collaboration with professional online marketplace

Various event (every season)

Posting of product promotional video(detail version)

Concentration of promotion to business customers

Various coupon events

Homepage Sales

Promote to regular customers

Attract new customers

Various seminars

SNS marketing

Review events

Stable sales structure that is not affected by sudden changes in market situation

through various sales channels.

| Sales Structure

- Sustainable Growth

Offline Market Sales

Promote to regular customers

Attract new customers

Various Seminars

Event for visitors

Opportunity to use equipment directly

FREEOn time delivery& Free of Charge for the purchasing

of over KRW 50,000

SALEUp to 40% off

price

1YEAROne year A/S

Warranty period

EXCHANGEReplace with new

product when initial defect is

found

TESTVerified

Components & Test

ESTIMATECustomized Estimate

PLTHINK( 2003 ~ )

KnowhowThe essence of PLTHINK Knowhow

PLTHINK own-brand : self-developed products for offering reasonable price and high-quality serviceThe most important advantage is consistent quality-control and systematic line-up according to recent trend, the price and usage.

ㅣ도입부01ㅣOperation Status03

The concerned industries’ first top

sales record of KRW 9.7billion

(2018)

Sales Improvement

➢ 2003. Started Online Market

➢ 2005. Ranked 1st in Private studio market

➢ 2006. Registered trademark of PHOISM

➢ 2010. Expansion of wholesale system

➢ 2015. Expansion of head office

➢ 2017. Expansion of warehouse

The result of endless Creativity

and Challenges

Increased awareness of PLTHINK through

promotion and marketing

(2015 - 2018)

Raise BrandAwareness

Increase customersatisfaction of

online shopping mall(2018)

Increase Customer

Satisfaction

PerformanceLead the industry through challenges

The current success of PLTHINK is the result of constant challenge based on honesty and trust which resulted in the development of new path in the industry concerned.

15

Number ofproducts on Sale

Selling various products and striving to develop new products.

10,327(2019.01.31)

780(2019.01.31)

Number of Cooperative Companies

Products sales and advertisement is under the

collaboration with 780 companies including department store, duty free shop, and video equipment

sales agents etc.

Operation Status

PLTHINK has a wide range of products through cooperation with many other companies.

The result of continuous product development and establishment oftrust with various companies

ㅣ도입부01ㅣPartners04

Cooperate BrandExpect synergy effect through collaboration with PLTHINK

Canon, Sony, Panasonic, and many others have preferred to PLTHINK as an effective marketing channel.In fact, many companies are experiencing maximized synergies through collaboration with PLTHINK.

PartnersSteady and continuous trade with professional photographic equipment company

Maximized synergies through collaboration with professional shooting equipment company.

http://www.plthink.com

http://www.ticketmonster.co.kr

https://www.coupang.com

http://www.wemakeprice.com

Open Market Social Commerce

http://www.auction.co.kr

http://www.gmarket.co.kr

http://www.11st.co.kr

https://smartstore.naver.com

http://www.interpark.com

Homepage & Open Market

Striving to increase sales and raise awareness of PLTHINK through our website and domestic online market.

Homepage

http://www.fujifilm.co.kr

http://www.compuzone.co.kr

https://www.funshop.co.kr

http://www.ellotte.com

http://www.display.cjmall.com

http://www.ssg.com

http://www.theashop.co.kr

Department Store & Complex Mall

Department Store & Complex Mall

Striving to increase sales and raise awareness of PLTHINK through Department store and Complex mall.

http://www.emart.com

http://www.e-himart.co.kr

http://kor.lottedfs.com/kr http://www.shilladfs.com

http://www.ssgdfm.comhttp://www.galleria-dfs.com

Mall Duty-Free Shop

Mall & Duty-Free Shop

Striving to increase sales and raise awareness of PLTHINK through Mall and Duty-free shop.

ㅣ도입부01ㅣFeatures & Strengths05

✓ Earn & Discount based on membership level

✓ Credit card interest-free installment benefit

✓ Various Events

Reasonable Price

QuickDelivery

A/S

✓ On time Delivery (In some areas only)✓ In-Store Pick-up Service

✓ Easy A/S request system✓ Professional consultants and A/S manpower

KeywordProviding the best service for customers

Provide the best value to our customers with various convenience.

EXPERT

Omni Channel

Secure an Omni Channel that links

Online(PC/Mobile) and OfflineThrough Personal Information Management

Build a high-level security management system

Systematic Logistic System

Efficient inventory and delivery management system

ProfessionalManpower

Professional staff’s availability on time for products recommendation including technical spec guide with usage etc.

ProfessionalConsultants and A/S Manpower

Specialists and experts for A/S

Various Events

Collaboration with partners to provide a variety of events and benefits

OfferingSpecializedService

On time delivery

and quick response campaign

SYSTEM

SERVICE

StrengthsHarmonized collaboration for system, expert and service.

PLTHINK secure many regular customers through Omni-channel system provided customers with convenience and trustregardless of time and place.

ㅣ도입부01ㅣFacilities06

컴퓨존은 용산점과 가산점 2개의 지점을 운영하고 있으며 각 지점에는 방문수령, A/S 등 내방객을 위한 최적의 서비스 공간이 마련되어 있습니다. 또한 재고관리 및 효율적인 배송을 위한 3개의 물류창고를 운영하고 있습니다.

ㅣHeadquarters

✓ B1 : Warehouse

✓ 3F : Office

✓ 4F : Offline Shop, Office

Facilities 01Operation of ideal service space for customers

Space for visit-receipt and visitors

23

ㅣA/S Center

✓ 4F : A/S Service Center

Facilities 02Operation of A/S Service Center

Operation of ideal service space for A/S

ㅣ Logistics Warehouse

✓ Warehouse 1

✓ Warehouse 2

✓ Warehouse 3

Facilities 03Operation of Logistics Warehouses

Operation of three logistics warehouses for efficient inventory management and delivery.

ㅣ도입부01ㅣChannel of Publicity07

| Marketing Channel Part1

The PLTHINK official channel of constantlyupdating contents and collaborating withcelebrated YouTube Creators.Communicates with more than 1,300 subscribers,and the Red Mirage YouTube channel is currentlyhaving the 10,000 subscribers.

PLTHINK Official YouTube Channel

- Social Media Service :: YouTube

Portrait Conference by Aries Tao GODOX AD200，AD600Pro

https://youtu.be/KTF4barFwNc

ZHIYUN TECH Smooth 4 Quick Guide

https://youtu.be/UmtjJk2yhQU

TICTOC Live Shooting SET

https://youtu.be/5w_DrWqOAW8

ZHIYUN TECH Crane2 Lab

https://youtu.be/HQlZH_qwZe0

| Marketing Channel Part2

Since 2011, we are operating salespromotion activities through steadyuploaded card-news, media clipsand hashtags.Recording recently 450 subscribersand tagging in 36 times throughgrowth of matchless channel having211 high quality contents in theconcerned market.

PLTHINK Official Instagram

Since the beginning of 2014, weare doing various public activitieslike card news, media clips, andhashtags.Growth of matchless channelthrough 371 various contents inrelated market.

PLTHINK Official Facebook PLTHINK KAKAO Plus Channel

Maintaining a steady and rapidcommunication channel withcustomers and provides a highresponse rate, which is a solid basisfor establishing relationships withcustomers.

PLTHINK NAVER BLOG Channel

Since its first blog post in November2017, it has consistently posted adetailed profile of the product byprofessional-level explanation andchannels of public relations activitiesto resolve consumer questions.

- Social Network Service

| Display in Agent Shop

- Education and Knowledge Sharing Seminar(Periodic)

“Video Shooting Seminar＂

Shooting Technics forYouTube and Beauty Makeup

“SORIZIO”

Principles and Necessity of Acoustic Board

“Photo Lighting”

Sharing of Shooting Technics

“Beauty CreatorHanyo”

Demonstration of Beauty Makeup

| Seminar Part1

| Seminar Part2

| Participation of Exhibition Part1

- Field of Exhibition

P&I Korea Exhibition KOBA ExhibitionKorea International broadcast

Audio & Lighting Equipment Show

Comet BeautyComet Beauty Festival

KITAS Exhibition

| Participation of Exhibition Part2

“ ”We are specialized in photo and video equipment to pursue

customer satisfaction with good quality and products.

We are challenging for a better future and hoping to give pleasant thinking and joyfulness to our customers.

Let’s make CHALLENGE and have the PLEASANT MEMORY

with PLTHINK

THANK YOU

w w w . p l t h i n k . c o m