COMMUTERS – OVER 25’sIT’S ALL ABOUT COMFORT, COST & CONNECTIVITY

Claudia, Alexander, Jean-Luc, Laura, Jess, Yassmine, Georges

COMMUTER’S CHARACTERISTICS

3 important aspects: TIME COSTS COMFORT

“young performers and professionals” convenience Possibility to work on the train

Free choice of transportation

SAVING WORK TIME

“WEAR AND TEAR”

COSTS

CAR PARKING

EFFICENCY

ACCESS TO REFRESHMENT

IN A NUTSHELL

COMFORT

FACILITIES

SHORT TERM SOLUTIONS

• Application for android and apple

• Individual information▫ Location & destination▫ Travelling possibilities

• Intermodal▫ Bus, train and tram

• Real time information

SHORT TERM SOLUTIONS

• Application for android and apple

• Individual information▫ Location & destination▫ Travelling possibilities

• Intermodal▫ Bus, train and tram

• Real time information

SHORT TERM SOLUTIONS

• Application for android and apple

• Individual information▫ Location & destination▫ Travelling possibilities

• Intermodal▫ Bus, train and tram

• Real time information

SHORT TERM SOLUTIONS

• Marketing: Focusing on the cost-advantage of public trans.

• 16 p/mile [annual ticket] vs. 31 p/mile [Ford Focus]

• Individual information about commuting to workComparison of time and costs:

CAR (traffic jam/fuel, insurance, maintenance,…)vs.

PUBLIC TRANSPORT (delays/season ticket)

LONGTERM SOLUTIONS

PUBLIC TRANSPORT CARD• TECHNOLOGY• INTERMODAL• IMPROVED MONITORING• FASTER SERVICES

IMPROVING THE CONNECTIVITY• FREQUENCY• INTEGRATED TIMETABLES

IMPROVING THE COMFORT• SPACE & WI-FI• QUIET ZONES

ADVERTISEIMPROVMENTS

CONCLUSIONS

Marketing strategy:Emphasize the strength of the public transport

HOW?

• App

• Public Transport Card

• Improving comfort & connectivity