Community Based Business Innovation?

Martin Sønderlev Christensen, Ph.d.Partner, SocialsquareTwitter: @nowuseit

Since 2005Pioneering blogs, wikis, visual sharing, social media, social intranets, social products and services, communities etc. etc

Digital Strategy and Innovation Agency

Understand and prioritize Build-measure-learn Launch and repeat

Lean startup strategy

Business prototypes

Build & Launch

Everything that can be digital will be digital - Everything that is digital will be social

the tools outside the organisation is getting better than the once inside

When we say community... Do we mean Social Media?

This was suppose to be the future?!?

Just because there is a lot people doesn’t mean that it is a community

We can to drive more engagement and conversations through social media.

...but, you actually mean “marketing”?

Facebook is not a communityit’s an infrastructure for any type of community

Identiet

Relationer

Tilstedeværelse

Grupper

Samtaler

Deling

VENNER

We need a better understanding of the concept of community to understand where the business is!

Étienne WengerCommunities of practice

Cambridge University Press, 1998

A good conversation with a stranger may give you all sorts of interesting insights, but it does not in itself make for a community of practice.

Communities of practice are groups of people who share a concern or a passion for something they do and learn how to do it better as they interact regularly.

Ravelry has 2,946,059 registered users. 5,749 people are online right now

Community of practice is about doing and learning

learning = practice

innovation = learning

If there is no practice there is no learning and if there isn’t any learning there is no innovation

SHARE

COLLABORATE

COCREATE

COMMUNICATE

PRACTICE

INTEREST

LEARNING

innovation needs community

Community needs innovation

Move from social media to Community based business

Community based services

Community based funding

Community based tools

community based publishing

community based products

Community based R&D

Community based motivation

Community based mapping

Community based data

community?

Community practice is embedded in the tools, products and use we use in our everyday/work life.

Work vs. CommunityWork = Community

Design forCommunity basedbusiness

People

ProcessPlatform

What kind of identity, knowledge network, culture, purpose or outcome is in play

What kind of process is involved? What problems are we solving?

What are the platforms we are using?

GoalOutcome

Production

Tak!