community voice mail presentation at nat'l conference on health, communication, marketing and...
DESCRIPTION
A presentation about Community Voice Mail (www.cvm.org), a national nonprofit that provides voice mail and information services to 40,000 low-income, homeless and otherwise "phoneless" people in 45 U.S. cities. Special focus on the desire for health-related information by our clients, and an overview of 3 information campaigns we've done with the Centers for Disease Control and Prevention (CDC) in 2009.TRANSCRIPT
![Page 1: Community Voice Mail presentation at Nat'l Conference on Health, Communication, Marketing and Media](https://reader033.vdocuments.site/reader033/viewer/2022060200/559867601a28abbe2f8b4850/html5/thumbnails/1.jpg)
Voice Mail as an Information Network for Homeless Populations
Steve AlbertsonCommunity Voice Mail National Office
![Page 2: Community Voice Mail presentation at Nat'l Conference on Health, Communication, Marketing and Media](https://reader033.vdocuments.site/reader033/viewer/2022060200/559867601a28abbe2f8b4850/html5/thumbnails/2.jpg)
National nonprofit providing free voice mail and information services to low-income, homeless and
otherwise “phoneless” people in the U.S..
.
Finding A Job Fleeing domestic abuse Finding A Place to Live
![Page 3: Community Voice Mail presentation at Nat'l Conference on Health, Communication, Marketing and Media](https://reader033.vdocuments.site/reader033/viewer/2022060200/559867601a28abbe2f8b4850/html5/thumbnails/3.jpg)
115M Households
23M with Income <$10k/yr.
3M of thesewithout phones
Phonelessness in the U.S.
40,000servedby CVMper year
(Not to scale)
![Page 4: Community Voice Mail presentation at Nat'l Conference on Health, Communication, Marketing and Media](https://reader033.vdocuments.site/reader033/viewer/2022060200/559867601a28abbe2f8b4850/html5/thumbnails/4.jpg)
HOST AGENCY
ParticipatingAgency
ParticipatingAgency
ParticipatingAgency
ParticipatingAgency
Client
Client
Client
Client
CVM numbers are distributed throughexisting social services.
Case workers utilize CVM to stay in consistent contactwith clients, improving time- and cost-efficiency.
(national office)
How CVM Works
![Page 5: Community Voice Mail presentation at Nat'l Conference on Health, Communication, Marketing and Media](https://reader033.vdocuments.site/reader033/viewer/2022060200/559867601a28abbe2f8b4850/html5/thumbnails/5.jpg)
Clients40,000
• Jobs, housing, services
Agencies
2,000• Homeless,
jobs, health, Veterans
Hosts
45 cities• 23 states
• Local Program• Local funding
![Page 6: Community Voice Mail presentation at Nat'l Conference on Health, Communication, Marketing and Media](https://reader033.vdocuments.site/reader033/viewer/2022060200/559867601a28abbe2f8b4850/html5/thumbnails/6.jpg)
![Page 7: Community Voice Mail presentation at Nat'l Conference on Health, Communication, Marketing and Media](https://reader033.vdocuments.site/reader033/viewer/2022060200/559867601a28abbe2f8b4850/html5/thumbnails/7.jpg)
More Than Voice Mail
• Broadcast Voice/Email Messaging (clients)– Single message to all clients (or segments)– 1,800 messages sent in 2008
• Interactive Response– “Press 4 to respond”, Survey capabilities
• Reach into 2,000 social service agencies– Local relationship, direct reach
Cost-effective communication with a hard-to-reachpopulation that needs and wants information.
![Page 8: Community Voice Mail presentation at Nat'l Conference on Health, Communication, Marketing and Media](https://reader033.vdocuments.site/reader033/viewer/2022060200/559867601a28abbe2f8b4850/html5/thumbnails/8.jpg)
40,000 (clients)
11,000 (kids)
2,700 (adults)
+ +
= ~54,000 people per year dependent on a phone#
The “Phoneless”57% male
60% homeless or at-risk41% unemployed
21% disabled11% Veterans
6% DV / 4% parolees
$525/mo. avg. income40% with no income
21% have mobile phones59% have email addresses
14% with children (avg=2)6% with dep. adults (avg=1)
![Page 9: Community Voice Mail presentation at Nat'l Conference on Health, Communication, Marketing and Media](https://reader033.vdocuments.site/reader033/viewer/2022060200/559867601a28abbe2f8b4850/html5/thumbnails/9.jpg)
Why Voice(mail) Works
• Oral Culture *– Relationships– Spontaneous– Repetition/storytelling– Present-oriented
• Print Culture– Linear (“this, then that”)– Primacy of time– Analytical/abstract– Strategize/plan ahead
• Empowerment through ownership
• Dignity (“Like everyone else”)
• Local trusted voice / translator* Donna M. Beegle, “Overcoming the Silence of Generational Poverty,” Oct. 2003
![Page 10: Community Voice Mail presentation at Nat'l Conference on Health, Communication, Marketing and Media](https://reader033.vdocuments.site/reader033/viewer/2022060200/559867601a28abbe2f8b4850/html5/thumbnails/10.jpg)
Health Information Needs
• Free or low-cost basic health services– Clinics, flu shots, HIV/AIDS, kids
• Emergency information– H1N1, food recalls
• Benefits Information– CHIP, Veterans
• Preventative/Lifestyle
53% of our clients want to receive more health information
![Page 11: Community Voice Mail presentation at Nat'l Conference on Health, Communication, Marketing and Media](https://reader033.vdocuments.site/reader033/viewer/2022060200/559867601a28abbe2f8b4850/html5/thumbnails/11.jpg)
3 CVM Health Campaigns
Peanut RecallFeb-2009
Partner: CDC
• Voice/Email Msg (one message)• Blogs/Web sites
135 client voice responses
H1N1 Flu VirusApr-2009
Partner: CDC
• Voice/Email Msg (one message)• Blogs/Web sites
• Facebook/Twitter
55 client voice responses
HIV Testing DayJun-2009
Partner: AIDS.gov
• Voice/Email Msg (two messages)• Blogs/Web sites
• Facebook / Twitter• Second Life
40 client voice responses
Wave Sound Wave SoundWave Sound
![Page 12: Community Voice Mail presentation at Nat'l Conference on Health, Communication, Marketing and Media](https://reader033.vdocuments.site/reader033/viewer/2022060200/559867601a28abbe2f8b4850/html5/thumbnails/12.jpg)
What We’re Seeking
• “Content” Partners– Routine, high-quality information for our
clients and their agencies– Segmentation and syndication?
• Distribution Partners– More communities offering CVM– More “systems” providing CVM to all clients
• Financial Support!– A cost-effective communication network
![Page 13: Community Voice Mail presentation at Nat'l Conference on Health, Communication, Marketing and Media](https://reader033.vdocuments.site/reader033/viewer/2022060200/559867601a28abbe2f8b4850/html5/thumbnails/13.jpg)
Steve AlbertsonCommunity Voice Mail National Office(206) 441-7872, x190 / [email protected]
www.cvm.orgcommunityvoicemail.blogspot.com (blog)
@cvmnational (Twitter)
Thank You!