Community Technology Centers

Overview of Opportunity

Community Technology Centers

Overview of Opportunity

Agenda

Community Vision Product/ServiceAdvertisingMarketingProcurement/DistributionFunding Requirements & Resources

Mission & Vision

Mission: To provide low-cost access to computer and computer-related technology while building collaborative alliances to deliver e-curriculum.

Best Practice Management PhilosophyCollaborative Alliances & PartnershipsShared Ownership and Responsibility

CTC Products

Web-based delivery services for:Bundled CurriculumStand-alone Curriculum ModulesProfessional ServicesTraining and DevelopmentProfessional Career Enhancement

CTC and E-Commerce

CTC E-Commerce

E-Curriculum PackagesDistance Learning Programs

Professional DevelopmentCertification Programs

On-site Adult EducationGED acquisitionLife-long learners

Community Building FeaturesSocial Service Portals

Advertising

Web advertisingPush (email, messages to phones, pagers)Pull (buttons)Associated ad displays (banners on other sites)Search resultsNo pop ups

Traditional AdvertisingTrade publicationsTelephone Fliers mailedDisplays/brochures in educational stores

Specialized Advertising

Advertise to our specific audience

Individuals

Businesses

Schools

Start Up Resources - Staff

Internal or External

Functions beyond start up

Customer Service

Research Methods

Secondary ResearchResources

Government agenciesIndustry leadersResearch firms

Media Mix

E-MediaCTC news group

e-maillive chatworkshops

BannersSearch EnginesInteractive presentations

Media Mix

Direct marketingSalespeople FliersConventions

TelevisionInfomercials

Media Mix

MagazinesEducational and business

Sponsorship programsTutoring Spelling bee contestsscholarship contests

Measuring Results

Web surveysTraffic Analysis softwareSales figuresBalanced scorecard system

Procurement-Distribution Overview

Simplicity is keyCost savings up to 85% using eCommerceLow inventoriesRapid delivery in-place (Fed Ex etc.)Good customer support CRM is improved

How it Works

Ethernet

SERVER TO EXTERNAL

EBUSINESSW ORKSTATION

TOCUSTOM ERS

PROCUREM ENT W ORKSTATION DISTRIBUTION

W ORKSTATION

Data Router

IN VEN TOR Y TEC H N IC IAN D ISTR IB U TION

TEC H N IC IAN

H OM E SC H OOLS

C OR POR ATION S

PU B LIC /PR IVATESC H OOLS

VOC ATION AL/PR ISON S

ON -H AN DU SPS

U PS

OU TSOU R C E

FED EX

Web order is placed

eBusiness workstation is notifiedProcurement workstation determines requirement w/eBusiness workstationInventory technician verifies inventory availabilityEither ships on-hand inventory or orders from vendor (JIT)Notifies distribution workstation

PROCUREMENT WORKSTATION

Web order is shipped

Distribution workstation accesses data base for shipping infoPackage is labeled and prepared for shipment to customerTracking is activated ensuring delivery

DISTRIBUTION WORKSTATION

CTC-On-line purchase

eBusiness receives orderDownload package from our databaseProcurement verifies info and processes order on-line

Ethernet

SERVER TO EXTERNAL

EBUSINESSW ORKSTATION

TOCUSTOM ERS

PROCUREM ENT W ORKSTATION DISTRIBUTION

W ORKSTATION

Data Router

IN VEN TOR Y TEC H N IC IAN D ISTR IB U TION

TEC H N IC IAN

H OM E SC H OOLS

C OR POR ATION S

PU B LIC /PR IVATESC H OOLS

VOC ATION AL/PR ISON S

ON -H AN DU SPS

U PS

OU TSOU R C E

FED EX

Financial Requirements

CTC / E-Curriculum Start-Up BudgetEquipment – $450,000

Computers, Furniture, Infrastructure

Personnel – $465,000 Service and Technical Staff

Facility - $500,000 (Lease/Purchase)Building, Utilities, Services

E-Curriculum Development – $500,000Acquisition, Creation, Delivery

Funding Resources

CTC start up grant$300k - $500k (needs matching)

Government GrantsCorporationsFoundationsAngel DonorsFundraisers

Continuing Operations

E-Curriculum Sales Membership FeesSubscriptionsUser FeesConsulting FeesProgram Development Grants

Recap and Ruminate

Trends in CTC DevelopmentE-Curriculum OpportunitiesBe The Dream – MissionAdvertising & MarketingProcurement & DistributionStart-Up and Operations