community presentation 2

29
WHAT WILL BLAB BE WHEN IT GROWS UP? 2015

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Page 1: Community presentation 2

W H AT W I L L B L A B B E W H E N I T G R O W S U P ?

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O L D M E D I A N E W M E D I A

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O L D M E D I A

professionals only

one-way broadcast

mainstream topics only

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O L D M E D I A

professionals only

one-way broadcast

mainstream topics only

N E W M E D I A

anyone can do it

two-way interaction

niche topics thrive

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blogging gave everyone a pen

podcasting gave everyone a station

blab gives everyone a channel

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W H A T C H A N G E S ?

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T H E W A Y W E L E A R N

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T H E W A Y W E G E T D I S C O V E R E D

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T H E W A Y W E H E L P E A C H O T H E R

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T H E W A Y W E G E T A C C E S S

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T H E W A Y W E T R A V E L

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T H E W A Y W E D E B A T E

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to talk about things you care about

with people who care about those things too.

B L A B I S A S TA G E

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M Y T H # 1

“Blab only wants content about ______ “

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N O T T H E M E S S A G E B L A B I S T H E M E D I U M

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M Y T H # 2

“Blab is only for _______ people”

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B L A B I S F O R

A N Y O N E

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T H E M A R K E T

livestreamers podcasters

video shows

people with something to say

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M Y T H # 3

“Blab isn’t trying to grow”

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T H E B L A B C Y C L E

more viewers

more creators

more variety higher quality

more entertaining

more $$$

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W A T C H T I M EH O W M A N Y H O U R S P E R D AY A R E P E O P L E W AT C H I N G B L A B ?

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G R O W I N G PA I N S

bugs, trolls, & more

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T H E G O L D E N R U L E S

1. stupid simple to use

2. hosts & viewers must feel connected

3. invest in the community

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B L A B I S A P L AT F O R M

T H AT L E T ’ S A N Y O N E B E H E A R D

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W E S H A P E O U R T O O L S ,

A N D T H E R E A F T E R

O U R T O O L S S H A P E U S