Knowledge Expeditionand the ten stations

The

Community

Leader

Handbook

Table of contentsKnowledge Expedition ! ! ! ! 4

My Patrol ! ! ! ! ! ! 5

Station 1: Content & Storytelling for Social Media ! 6

Station 2: Social Media Platforms ! ! ! 10

Station 3: Social Media Planning ! ! ! 14

Station 4: The Community Leader’s Patrol ! ! 18

Station 5: Social Media Strategy and Content !! 23

Station 6: Content & Storytelling for Social Media ! 25

Station 7: Social Media Platforms ! ! ! 27

Station 8: Video Exercise ! ! ! ! 29

Station 9: The Community Leader’s Patrol ! ! 31

Station 10: Using Social Media ! ! ! 33

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Knowledge ExpeditionDuring this training event you will be going on a Knowledge Expedition, where you will be introduced to a variety of different topics and theories related to being a Community Leader. On this expedition you will also be asked to put the new knowledge and theory into practice. You will operate in patrols of five or individually using your patrol as support if needed. The expedition is divided into two parts.

1. Knowledge and Theory (2 hours on Day One)In patrols of five you will circulate between stations where you will engage in interactive presentations on four different topics.

• Station 1: Content & Storytelling for Social Media• Station 2: Social Media Platforms

• Station 3: Social Media Planning• Station 4: The Community Leader’s Patrol

2. Putting theory into action (2 hours 30 minutes on Day Two)Individually, but with support from your Patrol, you will circulate between six stations where you will be asked to convert the learnings of the first four stations into practice.

• Station 5: Social Media Strategy & Content

• Station 6: Content & Storytelling for Social Media• Station 7: Social Media Platforms

• Station 8: Video Exercise• Station 9: The Community Leader’s Patrol• Station 10: Using Social Media

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My Patrol

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Content & Storytelling for Social Media

Use all the media you canRemember, you don’t need to be a Hollywood producer to make an impact, when you tell your story online. Go ahead and play, and use any media necessary to get your story across!

Story flow and charactersConsider how you build up your story (e.g. a Messengers of Peace project), when you present it online. Also, what is the challenge? Who is the good guy? Who is the bad guy?

Story FlowWhat event is supporting the story? What motivated these Scouts to take on this project? What happened, and was peace restored?

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Dram

atic

tens

ion

Time

Climax

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Story Archetypes

Who disturbs the peace in your story to get things moving? Is it the bad guy or some external force? Who are the heroes, who help them, and what do they do to achieve their goals and restore peace?

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Social Media Platforms

What are your social objects?One could be the general social object or theme of the community: What can you gather your community around? This social object should be related to the Messengers of Peace initiative. Another kind could the social objects, you share on a day to day basis. These are helping you keeping your community engaged. Examples could be: 

• Two photos: one before, and one after you cleaned the beach• The video you recorded, where you explained what you want to

fix with other scouts

• A relevant article you've found online, you have to share with your scout friends

• The badge you swapped to get, when you met that Indonesian scout at your last jamboree, who told you all about their latest Rover projects in outside Jakarta

• scoutmessengers.org, and the conversations you have about using the website

The interesting thing about the Social Object is not the object itself, but the conversations that happen around them.

The Strengths of Social Media PlatformsThere are a lot of great Scouting activities happening around the world everyday. Some of these are documented on different social media platforms by small groups of Scouts. We want to connect these activities on a global scale to inspire those who are doing good in their local communities and countries.

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There are tons of platforms out there and here we highlight a few of them, which we suggest you explore, when you get back home.

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Social Media Planning

Strategic focusChoose which social networks you want to be present on. This will give you a strategic focus and help you navigate and monitor your community.

Plan your activities with your Patrol so everybody knows what tasks are theirs. A good way to do that is to make a content plan.

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Recruitment and PresenceBuilding a community is a lot of work and it takes time and effort. A way to build a presence and create awareness around your community is to explore other communities, engage in conversations, make your community noticed and invite others to join the cause.

Imagine the global network as one big space where it is possible for everyone to connect. Your community has endless possibilities. What are you waiting for?

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Respond and MonitorKeep yourself updated on what is going on in your community. Are there any unanswered questions, comments or the likes?

• Monitor your community as regularly as possible• Keep the conversation going

• Create calls to action

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Moderation and protectionSometimes unwanted content will appear in your community. Don’t worry. There are guidelines to help you handle such things - we call it a Moderation Model:

Remember to keep an eye out for unwanted content

• Help other communities if needed• Use your team to determine what to do• Use the Moderation Model whenever needed

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The Community Leader’s Patrol

Why you need a Patrol to help youYour primary task is to find people like you and motivate them to help you give life to the best stories about what Scouts do.

Here are a few tips on what you need to know and to look for when searching for members for your community’s patrol and how to recruit them and keep them committed and motivated.

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Skills needed on your PatrolYou will need different kinds of skills in order for your community to flourish. With a good team behind you, you will have the support and help you need, making you a better Community Leader, but ultimately bringing you all closer to your cause.

Promoters and researchers To help reach out to other communities and bring back new members and stories

WritersTo have a sharp pen and write stories using content from all other team members

Graphic designers To create graphic materials and illustrations

PhotographersTo document stories in the field and help you brand and visualize your communities

Video makers To document stories in the field and edit great videos

ModeratorsTo help you with the administration, advice on moderation and the monitoring of the community

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Remember, that one person can have more than one skill. Everyone in your Patrol should be active in the community you are building and encourage others to join.

Who to recruit, and how to do itThink of all the people you know online and offline. Think of their interests and what they are good at and consider if they could be a good match for your Patrol. Write down the names, skills and contact details you have on these people and talk to them, when you get back home. Do it face-to-face or by phone! That will work much better than e-mailing them.

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Tips✓ Invite the people on your list to a meeting (in real life, if possible),

for example in connection with a Scout activity.

✓ Tell them about Messenger of Peace and about your initiative to build a patrol around an on-line community

✓ Inspire them, and ignite their true passion to work for your common cause, so they almost “fight” to join

✓ Make them feel special. Say why you have chosen them to be a part of the group

✓ Discuss interests and what skills are needed, and talk about who fit in what role

✓ Ask them how they want to contribute and get them to commit to at set of specific tasks over the next week or month, and then follow up (You can give them a task every week to see if they are really committed)

✓ Let them repeat that they still want to be a part of the Patrol every week for the first month

✓ Keep them engaged online by communicating with them continuously in the online space you have set up

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Social Media Strategy and Content

To ease your workload as a Community Leader it is a good idea to plan your presence online. Together with your Patrol you can arrange who does what and when. A good way of doing this is to create a content calendar for a specific amount of time and divide your tasks between your team members.

There are many ways of creating a content plan and you have to find the one that suits you and your Patrol. Here we suggest you fill out the digital template we have prepared for you with the following:

• A documentation of your Service Project which you can divide into at least four relevant and interesting updates

• Think about where you want to post them (Facebook, Twitter, Hyves, Orkut and so on)

• Decide who in your control group is responsible for each update and when it should be posted

• Include some thoughts on your Roverway Momentum Project if possible

We expect you to follow through with the plan you make, so make sure that your template is full of good material.

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Assignment

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Content & Storytelling for Social Media

To keep your community alive and blooming, great stories need to be shared. Not everybody is born with a natural talent of storytelling, but you can practice your skills.

To make a catchy story, it needs to be interesting and precise. Online, you often have restrictions on the amount you can write and to keep the reader engaged your story needs to be short.

Use your Community Service Project as a starting point of inspiration or another personal experience that is relevant:

• Write a personal piece of text in exactly 62 words• Try to write it in both English and in your own language - and

other language you possess• You will later on get the chance to share it on-line

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Assignment

Final 62 words

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Social Media Platforms

You can tell your story in many ways, especially when using social media. Some stories are best expressed in pictures, others in video and others again in words. Try to think about how you could tell your story using different ways of expressing yourself.

Each social network platform has its strengths and weaknesses and it is up to you to utilise them in the best way possible.Work out how you could express your story in 3 updates. Get inspired by the suggestions below and try to think of ways to combine them. Remember to keep your focus on the story line in each update and create them as separate small stories that are all part of the bigger picture.

• A series of pictures • A video • An update 

• A blogpost

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Assignment

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Video Exercise

A good way of sharing your story is by shooting it on video. This gives the receiver a more personal glimpse into your story and your thoughts and feelings around it.

In this exercise there will be a storyteller (A), a camera man (B) and a listener (C). We will do rotations so you will try all the three roles.

• As (A) you have a maximum of three minutes to tell your story. It could be about a Community Service Project or just an experience that have moved you and want to share

• As (B) you hold the camera and record the whole story. Remember to keep track of the time and make a symbol so (A) knows when he/she has 30 seconds left

• As (C) you are listening, taking notes on how (A) is doing, how the story develops and try to identify the archetypes

Remember to support each other as it is not easy to stand in front of a camera and give each other feedback in a respectful way.

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Assignment

List archetypes

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The Community Leader’s Patrol

On a team you can accomplish a lot more than one person can alone. As a team you can join forces and share your strengths and weaknesses. If a problem arises you will have your team to help you. To do your best we suggest you form teams or Patrols.

Think about who you would like to have in your Patrol when you get back home. It does not have to be your close friends, maybe there are some suitable people in your local troop or you can look for dedicated people online.

What should you look for in a Patrol member?• Dedication and commitment

• Trust• Passion and enthusiasm

• Specific skills like photographing, writing, etc.

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Assignment

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Using Social Media

When using social media there are some things you have to learn and practice online. There are some specific things that we want you to be able to do, such as:

• Type in your status updates on the Facebook Group

• Set up a profile on a social network that is new to you• Get familiar with posting content like links, pictures and videos

This is not the end of your journey with us. We will help and guide you continuously online and you will soon master the world of social media and teach others what you have learned.

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Assignment

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