community & event ms gong ride: the comeback story ... · ms gong ride: the comeback story...
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Community & EventMS GONG RIDE: The Comeback StoryRevitalising a declining event
Tamsin LoyProgram Manager Events Marketing & Fundraising, MS
Luke Edwards MFIADirector, Elevate Fundraising
MS GONG RIDE: The Comeback StoryRevitalising a Declining Event
https://youtu.be/1Icymp5R_u8
MS GONG RIDE: The Comeback StoryRevitalising a Declining Event
MS GONG RIDE: The Comeback StoryRevitalising a Declining Event
2018 Objectives
• Sell out event in 19 weeks (by 2 September 2018)
• Fundraise $3,050,000
MS GONG RIDE: The Comeback StoryRevitalising a Declining Event
MS GONG RIDE: The Comeback StoryRevitalising a Declining Event
MS GONG RIDE: The Comeback StoryRevitalising a Declining Event
MS GONG RIDE: The Comeback StoryRevitalising a Declining Event
Our approach…
MS GONG RIDE: The Comeback StoryRevitalising a Declining Event
MS GONG RIDE: The Comeback StoryRevitalising a Declining Event
MS GONG RIDE: The Comeback StoryRevitalising a Declining Event
On 10th August, we….
3 months before the event!
MS GONG RIDE: The Comeback StoryRevitalising a Declining Event
MS GONG RIDE: The Comeback StoryRevitalising a Declining Event
Now, let’s get them fundraising…
Connect participants to the cause
Motivate participants to start fundraising early
2017GONGRIDE
Dear Peter
Welcome and a big thank you for joining the MS Sydney to the Gong Ride - the ride to fight MS! I’m so
excited to have you on board this year. You are part of an exclusive group of riders who are taking part in
this incredible sell-out event - so you have made a great choice.
My name is Stephen Papadopoulos and I’m the MS Gong Ride Ambassador - and I’m also a person living
with MS. I was diagnosed at age 22 in 2001 and I will be riding alongside you for the first time in 2018.
Living with multiple sclerosis is tough. It can be even harder when you have
an invisible symptom like pain. Every day is an effort and a challenge, just like
the MS Sydney to the Gong ride. I live with constant pins and needles in both
my hands and feet, sharp stabbing pains in my arms, legs, neck and lower
back and a burning sensation over my entire body. I’m often laughing and
smiling though and people ask me why. How can I not be when I see 10,000
cyclists taking part in this epic ride and fundraising to support people like me?
Because of you, thousands of Aussies living with multiple sclerosis can get the
vital support they need to meet their goals, live well, and their journey will not
be undertaken alone. I really can’t thank you enough for making a difference
for people living with MS.
By riding 82km and reaching or surpassing your goal of $250, you will make your ride count in 2018! Please
check out the enclosed Event Guide and other handy resources for easy ways to get started.
Don’t forget that our MS Events Team are here to help you every step of the way. Please get in touch with us
on 1300 733 690 or at [email protected] for any of your event and fundraising questions.
I can’t wait to see you on November 4!
Kind Regards,
Stephen Papadopoulos
MS Gong Ride Ambassador
2018GONGRIDE
Motivate zero dollar fundraisers
Encourage and incentivise behaviour that results in better fundraising
Make it easy for participants to fundraise
Add value to participant experience
Know audience to better tailor engagement and segmentation
Meet or exceed supporter expectations to achieve supporter satisfaction
Reward, acknowledge and celebrate fundraisers
Tamsin LoyCommunity Fundraising ManagerVision [email protected]
Luke Edwards MFIADirectorElevate [email protected]