community engagement approaches for active transportation and equity
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Post on 15-Jul-2015
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Confidential and proprietary.
ACTIVE LIVING MINNESOTA
Jill Chamberlain, Senior Project Manager Joanne Moze, Senior Program Evaluator
Confidential and proprietary.
CULTIVATING OUR ACTIVE LIVING MOVEMENT
• Create local models
• Convenings – conferences that we stage/host, or by
injecting agenda items into others’ meetings, and fostering
issue-focused organizations
• Recruiting “grasstop” supports – state, county and local
• Communications and strategic events – both advocate-
oriented and for the general public
Confidential and proprietary. Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association. Confidential and proprietary.
Confidential and proprietary. Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association. Confidential and proprietary.
Confidential and proprietary.
EVALUATION QUESTIONS
• Prior to the ALM initiative, what was the nature and status of
active living work underway in each community?
• What was the nature of the planning process in each
community?
• What opportunities to encourage active living through
community design were identified through the initiative in
each community?
• What was the impact of involvement on participants?
• What was the impact of the initiative on the physical or
policy environment in each community?
Confidential and proprietary. Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association. Confidential and proprietary.
Confidential and proprietary. Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association. Confidential and proprietary.
THEN NOW
Confidential and proprietary.
IMPACT COMMUNITY
• Culture shift toward active living across the funded
communities.
• More bicyclists and walkers using new and existing
infrastructure for both recreation and transportation in
recent years compared to when the initiative began
• Participation in active living activities and events also
steadily increased
Confidential and proprietary.
PSE CHANGES
• Infrastructure changes/Improvements = 61
• Policies Passed = 30
• Master Plans = 20
• Resolutions Passed = 32
• Guides and Manuals = 4
• Maps = 6
Confidential and proprietary.
LESSONS LEARNED
• Importance of engaging stakeholders early on in the
process
• Membership from broad and diverse partners critical
• Assisting partners to locate funding sources and develop
applications for funding was effective at securing their
participation
• Tailor communications to specific audiences
• Importance of flexibility in the interventions
• Full time coordinator was key to successfully meeting
objectives
Confidential and proprietary. Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association. Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association.
Q&A