community conference 2013 - muuse, isabella hemmersbach
Post on 21-Oct-2014
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BUILDING BUSINESSON VISUAL COMMUNITIES
MUUSE IS NEW FASHION
The world’s 100 best up&coming fashion designers
Recruiting with Vogue Talents
Community Based Business Model
YOU NEED TO SEGMENT YOUR AUDIENCE
Three target groups
Combine Taste makers & Designers
Customers directly & through tastemakers
Customers
DesignersTaste makers
CHOSE THE RIGHT CONTENT FOR THE RIGHT CHANNEL & SEGMENT
CUSTOMER SEGMENTS USE OF SOCIAL MEDIA PREFERRED CONTENT
SERVE IT SIMPLE & POLISHED ON FACEBOOK
Keep it simple
Keep it native
Be social
DON’T DO
MAKE CONTENT COME ALIVE ON PINTEREST
MAKE CONTENT AVAILABLE
ENCOURAGE SHARING
DON’T TRY TO CONTROL YOUR IMAGES
BE AUTHENTIC ON INSTAGRAM
Keep inside tone
Keep it authentic
Stick to the rules
DON’T DO
THINK BRANDING ON VINE
Keep it native
Focus on products
Be original
CREATE SYNERGIESIN CHANNELS
1.6 million impression
15% growth in Danish Community
Trust & expectations
THIS DOES HAVE BUSINESS VALUE
Earned media
Low budget
Community IS Competitive Advantage
THE NEW BRANDIS SHARED STORIES
Interesting content
Make it accessible
LISTEN & BE SOCIAL
Traditionalpush
communi- cation
MUUSESankt Getrudsstræde 6E
1129 København K
MUUSE.com
THANK YOU