community building in the library
TRANSCRIPT
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SOCIAL NETWORKING
Relationship Building with Teens though
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Getting Teens to Notice
Teens are sometimes a hard community to reach.May not visit the library.
Are not always avid readers.Readers Advisory?
They do not always check e-mail.Mailing list.
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Ways to Advertise Teen Programs Flyers – Invest time
Appeal to teensInclude smaller takeaway versions
Post flyers in local stores where teens or parents may frequent.
Work with Parks & Recreation.
E-mail teachers or school librarians.
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Ways to Advertise Teen Programs Create a Teen Advisory Group (TAG).
Promote within school
Talk to teens in person.
And finally…
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Use social networking!
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Facebook Works Wonders Great way to promote events and allow teen’s friends
to see events at the library.
Convenient for teens since they can check it from their phones.
A good way to get feedback on events and ideas for new ones.
Makes it easy to communicate with groups such as your TAG, anime club, etc.
Easy to maintain! Not really a page about you.
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Recruiting “Friends” Pass out a survey with a treat.
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Recruiting “Friends” (cont.) Have a laptop available at a programs.
Lost & Found items
Create business-like Facebook cards.Hand them out in person.Leave them by computers during peak teen user
hours.
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A Few More Notes About Facebook When creating events, keep the event
private, but enable guests to invite their own friends.
When asking someone to be friends, be upfront.Purpose of the page
You will eventually get your own “friend requests.”
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The Result of Using Facebook Eliminates the stress of worrying if you
posted flyers in all of the possible places.
Teens will recognize you, even if you don’t recognize them.
Program attendance may increase.
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Community Building with Mobile
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What’s up with Mobile?
http://www.digitalbuzzblog.com/mobile-statistics-2011-growth-of-mobile/
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Significant Change in Use
From this….
….To This
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Significant Change in Use
From this….
….To This
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Significant Change in Use
From this….
….To This
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Significant Change in Use
From this….
….To This
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Significant Change in Use
From this….
….To This
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Significant Change in Use
From this….
….To This
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Significant Change in Use
From this….
….To This
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Significant Change in Use
From this….
….To This
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How do we change to adapt?
• QR Codes• Check-in• Augmented Reality• Mobile E-branch• Mobile Collections• Mobile Apps
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What is a QR Code?
2D Barcode with content embedded
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How Can We Use It?
A physical link to the digital world
• Material Displays• Flyers and posters• Contact Info• Business Cards
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Mobile Check-in
• Foursquare• Facebook• Yelp• BrightKite
This is fun but… So what?(how does this help the library?)
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Augmented Reality
A computer generated digital “Layer” over a view of the real world.
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Augmented RealityHow can we use it?
• Historical Tours• Library Tours• Digital collections embedded in physical world• Links in the community back to the library
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Mobile E-Branch
Coming soon….
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Other Uses for Mobile Technology
• Texting• Roaming Reference• E-Books• Mobile Databases• Tapping into Mobile Apps• Social Media Access Point