community based marketing

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Page 1: Community Based Marketing

Page 1

COMMUNITY BASED

MARKETING

www.LocalBizConnex.ca

for

Page 2: Community Based Marketing

COMMUNITY BASED MARKETING

IF YOU THINK THAT WHAT YOU DO MATTERS LET’S TALK

WE PROVIDE SUPPORT TO SMALL BUSINESSES TO HELP THEM EXCEL AT WHAT THEY DO BEST

Page 2 www.LocalBizConnex.ca

Page 3: Community Based Marketing

COMMUNITY BASED MARKETING

PROGRAMS DESIGNED FOR DIFFERENT TYPES OF BUSINESS

LEVERAGE MARKETING DOLLARS AND INCREASE CUSTOMER BASE

JOIN WITH OTHER BUSINESSES IN THE COMMUNITY

CROSS PROMOTIONAL MARKETING AND GIFT PROGRAMS

FOCUS ON TARGET MARKETENCOURAGES RESIDENTS TO “SHOP LOCAL”

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a

Page 4: Community Based Marketing

CROSS PROMOTIONAL COUPONS DESIGNED

DISTRIBUTED ONLINE AND IN-STORE AT THE PARTICIPATING BUSINESS LOCATIONS

GROUPS OF BUSINESSES JOIN THE LOCAL PROGRAM

COUPON PROGRAMS

Page 4 www.LocalBizConnex.ca

CUSTOMERS

ECOURAGED TO SIGN

UP FOR THE

PROGRAMS TO GET FUTURE DEALS

CONNECT WITH BUSINESSES

THAT SERVE A DIFFERENT

SEGMENT OF YOUR MARKET

Page 5: Community Based Marketing

LOYALTY PROGRAMS

Page 5

AN ELEGANT WAY TO COMMUNICATE AND BUILD RELATIONSHIPS

USED TO REWARD CUSTOMERS AND BRING

BUSINESS THROUGH THE DOORS

SMALL BUSINESSES OFTEN FACE BIG CHALLENGES COMPETING WITH BIG BOX STORES

NOW THEY CAN ALSO OFFER REWARD PROGRAMS

www.LocalBizConnex.ca

Page 6: Community Based Marketing

LOYALTY PROGRAMSCOALITION PROGRAMS

COMPATIBLE WITH POS TERMINALS WITH INTERNET CONNECTIVITY

CUSTOMER MEMBERSHIP NUMBER USED TO TRACK POINTS

POINTS REDEEMED AT LOCAL BUSINESSES

MEMBERSHIP DETAILS AVAILABLE TO PARTICIPATING BUSINESSES

BUILD CUSTOMER DATABASE

Page 6 www.LocalBizConnex.ca

Page 7: Community Based Marketing

myCommunity Celebrate Gift PROGRAMS

LOCAL BUSINESSES SPONSOR PROGRAMS

GIFTS SENT ON THEIR BEHALF TO

RESIDENTS CELBRATING LIFE EVENTS

“THANK YOU” CARD SENT DIRECTLY TO

BUSINESSES

BUILDS LINKAGES BETWEEN BUSINESSES

AND RESIDENTS

LIST OF RECIPIENTS SENT OUT

QUARTERLY

Page 7 www.LocalBizConnex.ca

Page 8: Community Based Marketing

WHAT WE DOSET UP ALLIANCESDEVELOP MARKETING STRATEGY

COUPON PROGRAMSLOYALTY PROGRAMSGIFT PROGRAMS

DESIGN DELIVERABLESDEPLOY PROGRAMS WEBSITE, FACEBOOK AND EMAIL

PROGRAMS MANAGE CUSTOMER DATABASEPage 8

www.LocalBizConnex.

ca

Page 9: Community Based Marketing

USING SOCIAL MEDIA

DISTRIBUTE PROMOTIONS ON FACEBOOK

ENCOURAGE POSTS TO FACEBOOK AND LINKEDIN

REWARD CUSTOMERS FOR TWEETING ABOUT PRODUCTS AND SERVICES

CAPTURE CUSTOMER FEEDBACK ON PRODUCTS OR SERVICES

GET ORGANIC PROMOTION ON SITES SUCH AS PINTEREST OR FOURSQUARE

Page 9 www.LocalBizConnex.ca

Page 10: Community Based Marketing

“How to” Loyalty eBooks

www.LocalBizConnex.caPage 10

GET YOUR FREE COPY AT WWW.LOCALBIZCONNEX.CA

Page 11: Community Based Marketing

EASY TO IMPLEMENT COMMUNITY MARKETING PROGRAMS

COUPON PROGRAMS

LOYALTY PROGRAMS

GIFT PROGRAMS

CUSTOMIZED FOR EACH COMMUNITY

GAIN A COMPETITIVE EDGE

ENCOURAGE RESIDENTS TO SHOP LOCAL

LocalBizConnex

Page 11 www.LocalBizConnex.ca