community attractiveness for newcomers pt.2
TRANSCRIPT
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Session Overview
• Context
• What is Human Capital?
• Labour Force Trends
• CIRRO Program
• Overview of the Community Attractiveness Indicators for Newcomers tool
• Available Resources
• Peterborough Case Study
Context…
• I have lived in my current community for:
a) 0 to 5 years
b) 5 to 10 years
c) 10 to 20 years
d) 20 years +
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Who Is a Newcomer?
Newcomers are anyone who come from outside the community and chose to move to work and / or live in
your community.
• New immigrants
• Established immigrants
• Canadians
Context…
• What was the change in population in your community between 2006-2011?
a)My community grew in population
b) My community had no change in population
c) My community saw a drop in population
d) I do not know
Legend
Less than -10 %
to -5 percent
to 0
up to 5 percent
to 10 percent
over 10 percent
Percent Change in Population 2006 to 2011Census Subdivisions "
Population growth in Eastern Ontario, 2006-2011
Ontario’s population grew by 5.7% between 2006 to 2011.
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What Is Human Capital?
Human capital refers to the attributes of a person from productivity
perspectives in an economic context. It is the knowledge, skills and abilities that allow the people working in your community to be productive.
Human Capital includes:
-Hard skills
-Soft skills
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Edward GlaeserThe New York TimesSaturday, Feb 15, 2011
Components for Human Capital Strategy
Human Capital Attraction
and RetentionStrategy
Youth RetentionSkill Development
TrainingEducation
Encourage people to stay longer in job
before retirement
NewcomersAttraction
and Retention
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Human Capital in Small Cities and Rural Areas
• These shortages in human capital could hamper the economic growth or even the viability of some communities.
• There may not be the people and the know-how to retain and grow existing businesses in rural areas, especially the small and medium-sized businesses.
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The CIRRO Guidebook
• Raises awareness about changing demographics and its effect on local economy
• Offers strategies and methodology on newcomer attraction and retention
• Presents an integrated approach to newcomer attraction and retention
• Provides examples and illustrates recommended practices for newcomer attraction and retention for small communities
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Training Process Map Guidebook LAYING THE CONTEXTLAYING THE CONTEXT
STAGE II: BUILDING KNOWLEDGESTAGE II: BUILDING KNOWLEDGE
STAGE III: PLANNING AND TAKING ACTIONSTAGE III: PLANNING AND TAKING ACTION
STAGE IV: MEASURING SUCCESSSTAGE IV: MEASURING SUCCESS
Community Analysis
OtherResearch
BR+E \FICE
Indicators
Community Engagement
Establishing a Steering Committee
STAGE I: GETTING STARTED
Section 1Section 1
Section 2Module 1
Section 2Module 1
Section 2Module 2
Section 2Module 2
Section 2Module 3
Section 2Module 3
Section 2Module 4
Section 2Module 4
Specific Indicators
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Key Characteristics of attractive Community
! Employment Opportunities
! Affordable and Suitable Housing
! Positive Attitudes toward Immigrants, Cultural Diversity, and the Presence of Newcomers
! Presence of Newcomer-Serving Agencies
! Educational Opportunities
! Accessible and Suitable Health Care
! Available and Accessible Public Transit
! Presence of Diverse Religious Organizations
! Social Engagement Opportunities
! Safety
! Opportunities for Use of Public Space and Recreation Facilities
! Favourable Media Coverage
Project Origin
• Conference Board of Canada City Magnets: Benchmarking the Attractiveness of Canada’s Cities
• Project looked at the application of attractiveness measures in a rural context
Project Partners
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Purpose
• A tool utilizing indicators based on national and provincial statistics in a number of theme areas was developed
• Enables communities of all sizes to measureand assess their attractiveness to newcomers, benchmarked against comparable communities
Functionalities
• It provides a realistic measures for small communities
• It allows comparisons with peers communities
• It includes all Census Subdivisions (e.g. township) and Census Divisions (e.g. Districts) in Ontario
CSDs by Population size and Metro Influence Zones (MIZ) - 18 different groups
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7 Theme Areas and 44 Indicators
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HBM (Example)
HBM (Example)
HBM (Example)
Theme Averages
• The theme are sets or groups of indicators that measure different aspects of a community’s attractiveness.
• In the theme average each indicator was given equal weighting.
• The theme averages are based adjusted on a scale from 1 to 0, where the top ranked community is given a value of 1 and the lowest ranked community receives a value of 0.
• For every community two theme averages were created:
– “Average (Group)” is the theme average compared to the other CSDs within the group
– “Average (Province)” is the theme average compared against
all CSDs in the province (432)
• Quintiles is a statistical term where a group is divided into fifths
• Quintiles were used to assist in benchmarking communities against its peers
Interpretation
Start by looking at the theme areas (Group Average)
• Generate a radar or bar chart to display this information.
• What are the theme areas that the community has the greatest strengths and weaknesses?
• Then focus on the Indicators in those theme areas first. Trying to identify how the community can we build on their strengths, or mitigate weaknesses?
Important note about the Data
Municipality APop 10,000
Municipality BPop 10,000
Number of general practitioners per 100,000 population
Data is based on municipal boundaries
Distance 10 km
Residents will know that regionally there is a good supply of MDs. As it is a short commute for medical services in a neighbour community. However, indicator may show low value. Local knowledge is important in interpretation.
1 MD
5 MDs
Resources
How to access the Tool
http://www.omafra.gov.on.ca/english/rural/edr/cirro/index.html
The tool is available free of charge to any not-for-profit organization in Ontario
Potential users are asked to complete and submit the “Letter of Agreement”, which is the usage agreement for the tool
We are here to help
Questions & More Information:
Stephen Morris M.A.E.S, Ec.D.
Economic Development Specialist
Regional Economic Development Branch
Ontario Ministry of Agriculture, Food and
Rural Affairs
1Stone Rd. West, 3rd SW
Guelph, ON
N1G 4Y2
Phone: (519) 826-3954
Fax: (519) 826-4328
www.omafra.gov.ca/rural
Data Won’t Tell You What to Do Data Will Help Start A Conversation
• Important to understand where our communities stand – relative strengths and weaknesses
• Using facts to build community capacity and sustainability
• Newcomer integration requires a holistic approach & a strategy