communications review best practices & online submission process 2013 whprms communications...
TRANSCRIPT
Communications Review
Best Practices & Online Submission Process
2013 WHPRMS Communications Review Co-chairs:
Bridget Thomas, Fort HealthCareChristy Pierce, Children’s Hospital of Wisconsin
Categories• Most are unchanged: Direct Mail, e-
Marketing, Employee Communication Projects, Integrated Marketing Campaign, Internal Publications, Logo/Corporate Identity, Media Relations, Print Advertising, Radio Advertising, Social Media, Special Projects, Television Advertising, Video Production and Writing
Categories• Some have new names:– Collaborative Community Benefit/Public
Relations Projects– Outdoor– Printed Publications–Website/Microsite/Intranet
Categories• Some are gone, others are brand
new!– Gone: Electronic Media, External
Publications and Total Advertising Campaign
– New: Micro/Non-traditional Marketing and Special Events
Categories• A note about the Special Projects
category:– Put projects in this category only if they
don’t fit anywhere else but are designed to meet specific marketing objectives or support specific services.
– Contact Bridget Thomas ([email protected]) or Christy Pierce ([email protected]) before submitting these entries.
Submission Process• Only active WHPRMS members may submit
entries. Need your membership login information? Email Andrea Kusch, membership chair, at [email protected]
• http://whprms.org/• Log in to the Members Area of the website.
Select “Communications Review Application” • User information from your Member Profile
automatically populates your entry • Note that in-process entries can’t be saved. Use
the Word file link to draft your entry in advance
Submission Process• Upload up to five documents. PDF is the preferred
format but you also may include a link to a video using YouTube or Vimeo.
• Note that several categories have special instructions: • E-Marketing• Radio• Social Media• TV• Video• Website
• Confirmation email sent to entrants for reference and use as an invoice
• FAQ section
Best Practices• Submitting creative pieces that are
unique and innovative is attention-getting AND memorable.
• This can work to your advantage, as has been the case with the previous Mehlberg Award winning entries.
Best Practices• Submit entries designed to be strategic in
nature, and be able to prove your strategy. Some campaigns are fun, but those that garner results resonate with judges.
• Entries that give significant attention to the evaluation and measurement of results section of the entry form are scored higher by judges. Comparisons to previous years are helpful.
Best Practices• Planning for 2014 – Include an outline of the WHPRMS Entry
Form as part of your creative/strategic process, so you’re thinking about this early on.
– This will also make it easier to recall details and reasoning as you submit entries.
Best Practices
• Planning for 2014 – Keep a running list of projects
throughout the year. – Submissions are for projects completed
between July 1 and June 30. You may hold off on an entry until you have better, more complete results.
Judging InfoAward of Merit 150-179 points
Award of Excellence 180-200 points
Judges’ Choice 5 selected from Excellence Winners
Carol Mehlberg Award 1 selected from Judges’ Choice Winners
Timelines and deadlines• Call for entries sent to WHPRMS
members.• Entries due Wednesday, July 31.• Entry payments due Wednesday,
Aug. 21. Payment may be made by check or PayPal.• Winners notified Thursday, Aug. 22.
Questions?
Bridget Thomas: [email protected]
Christy Pierce: [email protected]
Membership information:[email protected]