communicationforleaders@pgpterm4 iimb 2015 session20(whentoshutup mylastlecture)

8/20/2019 CommunicationForLeaders@PGPTerm4 IIMB 2015 Session20(WhentoShutUp MyLastLecture)

http://slidepdf.com/reader/full/communicationforleaderspgpterm4-iimb-2015-session20whentoshutup-mylastlecture 1/46

Course wrap up!

#LastLectureRakesh Godhwani

Adjunct Professor,

IIM Bangaore

Cop"right Rakesh Godhwani



RECAP

A uick rewind of what we ha$e acco%pished ti date

Cop"right Rakesh Godhwani &



2o%e %entions

• 6inner of the foowing awards – *he seep cha%pion

– *he ce7phone cha%pion

– *he "awn7o7%eter cha%pion

– *he gossip7o7%eter cha%pion

– *he cock7checker cha%pion

– 8ust kidding

Cop"right Rakesh Godhwani 9



/;jecti$e

• *he %ain purpose of this course is tohep "ou ;ring a change in beliefsof "our audiences through theA=I/0 >= fra%ework to create a%essage 1written or spoken3

Cop"right Rakesh Godhwani ?



*he o;jecti$e of persuasion1andcharis%atic eaders3

Cop"right Rakesh Godhwani @

http://www.slideshare.net/bright9977/30-great-quotes-on-attitude-8240282



A historica shift inco%%unication

• +ow has this journe" shaped the wa"we co%%unicate – &: "ears ago, co%%unication was an

act to con$e" a %essage

– : "ears ago, it ;eca%e an e>changeof %eaning for %asses

–

*oda" its a shared experience,identity and belief

Cop"right Rakesh Godhwani D



It has aso ;eco%e $er" chaenging

• Audiences are $er" inteigent andha$e their own opinions a;oute$er"thing

• Mediu%s and Channes areincreasing) Infor%ation spreadsfaster

• Attention span is shortening

• Pent" of choices and options foraudiences

Cop"right Rakesh Godhwani E



Attitudes, Beiefs and aues

Cop"right Rakesh Godhwani



=e%ents of good contentA=I/0 and an e>tra =

• L='* BRAI – +as ogica and sensi;e

e>a%pes to con$inceaudience7 E

– =sta;ishes trust I

– Connects to the audience U – 2pes the o;jecti$e 7 O • RIG+* BRAI

– Attention gra;;ing a

– +as an e%otiona appea(The Extra E




6h" is this i%portant

!pea"er

• Attention

•E>a%pes

• I 1speakerscredi;iit"3

• O 1/;jecti$e3

• U 1Connect3

• E(an e%otion

Listener

• Audience is ;us",

;ored• 6h" shoud I agree

• 6ho are "ou

•

6hat do "ou want• 6hats in it for %e

• 6ow! .es, I wi




Co%%unication with I%pactfra%ework


A7 Attention

I7 Credi;iit"of speaker

=7 =>a%pesand ogic

/ 7 /;jecti$e 0 Connectwith

audience

=>tra = 7e%otion



6riting a speech using the A=I/0fra%ework

4esign 4e$eop 4ei$er

Cop"right Rakesh Godhwani :

• Understand your audience• What do they need?• Communicate your objective• Establish identity – credibility – trust –

demonstrate integrity – exhibitcharacter – maintain a track record –appearance/style

•

rovide logic/examples• !pply emotion

*oos6rite, $isuaiHe, think,

repicate fro% goode>a%pes



6hat recruiters want toknow

Cop"right Rakesh Godhwani ?

=>pertiseAcco%pish%ents

Personait"



!tor#telling ma"esinformation• Tangible •$emorable•

%elie&able



4iFerent scenarios

• Con<ict

• Apoog"

• 2a"ing no

• Getting <a%ed

• Crisise%ergenc"

• =uog"praise

• Gi$ing and recei$ingfeed;ack

• Gi$ing or changing pans• Grie$anceco%painreu

est1so%eone asks to%eet "ou

Cop"right Rakesh Godhwani && D



Mild

DifferenceDisagreement Dispute Campaign Litigation Fight

The Struggle Spectrum

Con<ictCon<ict is a strugge that occurs

when two peope cannot agree on

a wa" to %eet their needs)



Crisis Co%%unication

• Custo%ers

• 2harehoders

• Partners

• Media

• =%po"ees

• 'a%iies

• 2uppiers• 4istri;utors

• Go$ern%ent

Cop"right Rakesh Godhwani && &



Power, Poitics and Persuasion

• *he 5 ter%s areinterconnected andco%e in the /B *heor" – Power 7 the potentia to

in<uence decisions andcontro resources

– Poitics approacheswa"s and %eans to getpower 1science of

weath3 – Persuasion the

directindirect wa"s toin<uence using words




Cop"right Rakesh Godhwani &&



Cop"right Rakesh Godhwani &5

6hat is e>ecuti$e presence

Gra$itas

Co%%unication



6hat %agica %o%ents can "ouKgi$e to "our audiences

• Co%pi%ent

• Acknowedge%ent

• Greeting

•

2%ie• +ep

• Courtes"

• Gratitude

• *hanks

• Listen

• *IM=

Cop"right Rakesh Godhwani &:



And ast"(earn to shut up!

Cop"right Rakesh Godhwani &?



'LA!TLECTURE

Cop"right Rakesh Godhwani &@



6hat do eaders do that othersdont

• *he" are a%;itious) *he"desire to achie$eso%ething

• *he" ;eie$e that the" can

achie$e this goa• *he" tune their %ind and

;reak ps"choogica;arriers

• *he" in$est in earning and

skiing• *he" pan and take action

• *he" are decisi$e

• *he" persist

• *he" surroundthe%se$es withgood peope

• *he" ha$e greatpartners 1spouses3

• *he" dont et

negati$it" aFectthe%

Cop"right Rakesh Godhwani &D

apoeon +i



*he +eros journe"

Cop"right Rakesh Godhwani &E

2tatusuo

Ca toad$entur

e

Assistance

4eparture

*riu%ph

Approac

h

Crisis

*reasure

Resut

Return

Resoution

2tatus uoCa to

Ad$entureAssistance4eparture

*riu%ph

ApproachCrisis

*reasure

ResutReturnResoution

2tatus uo



It ;ois down to & ke" points

• The# tune their mindsor eliminateps#chological barriers – *o ha$e a%;itions

– *o o$erco%e fears

– *o hande faiures

– *o earn fro% the ;est

– *o sta" awa" fro% negati$it"

– *o ask for hep

– *o ;e gratefu

– *o Concentrate and focus

– *o a$oid ;ad peope

– *o ;e happ"

• The# ma"e choicesand act on them – *o ;e uick in deciding

– *o a$oid faacies and

pitfas of decision %akingike

• 2unk Cost faac"

• ConNr%ation ;ias

• Cogniti$e dissonance

– *o trust their guts andinstincts

– *o accept their %istakesand a$oid repeating thesa%e again




Attitudes O Choices



6hat is a%;ition

• A strong desire todo so%ething

• A determination

to achie$e success – Power

– 'a%e

– 6eath

– Beaut" – -nowedge

– 'uN%ent

Cop"right Rakesh Godhwani 5&



6hat stops us fro% ;eing a%;itious

• *he answer is uitesi%pe

/ur

attitude




*he : %ountains in front of"ou

• 'ear

• 0ncertaint"

• 4ou;t

• 2ocia pressures• Ignorance

• =go




+ow to o$erco%e the%

• 'ear

• 0ncertaint"

• 4ou;t

• 2ocia pressures• Ignorance

• =go

• Confront andcontro

• 2ef7 assurance• 2ef7conNdence

• =ndure

•-nowedge

• Good co%pan"

Cop"right Rakesh Godhwani 5:



%aking choices

• Cogniti$edissonance

• ConNr%ation ;ias

• 2unk7Cost faac"• ()and %an" %ore

Cop"right Rakesh Godhwani 5?



*he grapes are sour

• 6e %ake poor choices

• 6e sette for ess

• 6e condition our %indsto sta" where we are

• /ur attitude ;eco%esnegati&e

• eh nahin chalega)))

• !ee* I told #ou so)))

Cop"right Rakesh Godhwani 5@



+eres the secret

• .ou dont ha$e to%ake ;ig shifts in"our ife

• In reait"() ouha&e to ma"etin# changes in

#our attitudeand #our mind+sthought process

Cop"right Rakesh Godhwani 5D



Cop"right Rakesh Godhwani 5E

http://www.slideshare.net/bright9977/30-great-quotes-on-attitude-8240282



2o how does one do it

)2et a goa

&)=i%inate the %ountainsa3'ear JJJ Confront and Contro

;30ncertaint" JJJ 2ef7Assurance

c34ou;t JJJ 2ef7ConNdence

d32ocia pressures JJJ endure

e3Ignorance JJJ -nowedgef3=go JJJ good co%pan"

5)Identif" choices towards the goaa3Reduce cogniti$e dissonance ;"

changing "our attitude

;3Broaden options for ei%inatingconNr%ation ;ias

c3 Look at the future to a$oid sunk7costfaac"

9)Act on the choice

:)Measure "our progress go ;ack tostep




*he 5 freedo% principe

• Choices ha$e to ;e%ade on these 5 a>is

• ot a %a>i%iHingeuation ;ut a

;aancing one

• =)g) If "ou are a%;itiousand want to %ake ot of

%one", it %ight i%pact"our persona and sociafreedo% and $ice$ersa(


Persona

'inancia

2ocia



*he ;uFet principe

• Going through a ;uFetis ike going through ife)

• 4o "ou start with soupor dessert

• +ow %uch is enough• 6hat to a$oid and what

to focus on

• Learn to prioritiHe!• Learn to ;e happ" with

what "ou get!

Cop"right Rakesh Godhwani 9&

'i th '



'ina"()the 'ow

• A great ;ook ;"Mihai

CsiksHent%iha"iQs

• 'ind "our <ow andtake the Punnge!!!




Resources to ook up further

• What Makes a Hero: Josep

h Campbell’s SeminalMonomyth

Model for the Eleven Stag

es of the Hero’s Journey,

nimated ! "rain #i$kings

• %& "ehaviors

of #henomenally 'ikable

#eople

• Leadership Is A;ou

t =%otion 'or;es

• And %an" %ore *=4 taks etc)

Cop"right Rakesh Godhwani 9:

http://www.brainpickings.org/2015/04/28/what-makes-a-hero-joseph-campbell-monomyth/






http://www.inc.com/jeff-haden/10-behaviors-of-phenomenally-likable-people.html



http://www.forbes.com/sites/meghanbiro/2013/12/15/leadership-is-about-emotion/#%21
















communicationforleaders@pgpterm4 iimb 2015 session20(whentoshutup mylastlecture)

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