communication workshop: issues and challenges in decision-making
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Communication Workshop
Issues and challenges in the decision-making
process
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Why don’t policy-makers use our data?
• Health data is often inaccessible, indigestible and obscure
• Unresponsive to the immediate needs of policy-makers
• By the time health data is published it is out of date• Information is "lost in translation" because it is not
directed to policy-makers in formats they can understand and use
• Don’t want to use data/evidence due to political considerations
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Understanding the ‘know-do’ gap
People with the ability and authority to use information either:1. Don’t know2. Don’t understand3. Don’t care4. Don’t agree
Knowledge Translation Toolkit
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What we would like decision-making to look like...
Problem is identified
Evidence is gathered
Decision made based on evidence
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The reality
Source: Knowledge Translation Toolkit
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Discussion5 minutes
Who influences your Ministry of Health?
Are their messages likely to support or oppose yours?
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Influence mapping
TertiarySecondaryPrimary
Decision-maker
Advisors and
opinion leaders
Govt. departments
Associations and lobbies
General public
Beliefs
Media
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The policy pieThe media
Cultural beliefs
Policy briefs
Experience
Resources
ValuesHabits and tradition
Lobbyists
Other countries
Academic research
Electoral cycle
Good ideas
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Group work45 minutes
• Information needed to make a decision– Imagine you are the Minister of Health• You are about to attend your next budget meeting and
need information about the main health issues/challenges• Use the Report provided to help prepare your meeting
notes
– Imagine you are an external consultant• Review the quality of the Report provided to help
prepare recommendations for improvement