communication themes and guidelines for repositioning family planning as birth spacing
TRANSCRIPT
Government of Pakistan
COMMUNICATION THEMES AND GUIDELINES FOR REPOSITIONING
FAMILY PLANNING AS BIRTH SPACING
Government of Pakistan
Communication Objectives
• Reposition family planning as birth spacing• Promote the benefits of birth spacing for the health of
the mother and child and over all family well being• Raise awareness of the health risk associated with too
early and too late pregnancies• Remove misconceptions and improve knowledge
about contraceptives• Increase awareness of sources of service delivery
Government of Pakistan
REPOSITIONING STATEMENT/TAGLINE
Government of Pakistan
Primary Target Audience: Married Women of Reproductive Age (MWRA) & HUSBANDS
Communication Medium: Influencers , Service Providers, Community Meetings , Mass Media (TV, Radio, Billboards
etc)
Government of Pakistan
Primary Target Audience: MWRA & HUSBANDS
Communication Medium: Influencers , Service Providers, Community Meetings , Mass Media (TV, Radio,
Billboards etc)
Government of Pakistan
Primary Target Audience: MWRA & Husbands
Communication Medium: Influencers , Service Providers, Community Meetings , Mass Media (TV, Radio, Billboards etc)
Government of Pakistan
Primary Target Audience: Husbands
Communication Medium: Influencers, Service Providers, Community Meetings, Mass Media (TV, Radio, Billboards etc)
Government of Pakistan
Primary Target Audience: MWRA, Husbands, InfluencersCommunication Medium: Influencers (Mothers-in-law, Clergy),
Service Providers, Community Mobilizers, Mass Media( TV, Radio, Billboards etc)
Government of Pakistan
Primary Target Audience: MWRA, HUSBANDS (Non-users)Communication Medium: Service Providers, Community
Mobilizers, Influencers Mass Media (TV, Radio, Billboards etc)
Government of Pakistan
Communication Medium: Service Providers, Community Mobilizers, Mass Media (TV, Radio, Billboard etc)
Primary Target Audience: MWRA & HUSBANDS (Current users of pills & non-users)
Government of Pakistan
Primary Target Audience: MWRA & HUSBANDS(Current users of injectables and non- users)
Communication Medium: Service Providers, Community Mobilizers, Mass Media(TV, Radio, Billboard etc)
Government of Pakistan
Primary Target Audience: MWRA & HUSBANDS (Current users and non-users)
Communication Medium: Service Providers, Community Mobilizers
Government of Pakistan
Communication Medium: Service Providers, Community Mobilizers
Primary Target Audience: MWRA & HUSBANDS (Current users of IUCD and non-users)
Government of Pakistan
Primary Target Audience: MWRA & HUSBANDS (Current users and non-users)Communication Medium: Influencers (Clergy), Service
Providers, Community Mobilizers, Mass Media (TV, Radio ,Billboards etc)
Government of Pakistan
Communication Medium: Sales Promotion Officers, Community Mobilizers Trainings, Mass Media (TV,
Radio ,Billboard etc)
Primary Target Audience: Health Providers, Influencers
Government of Pakistan
Communication Medium: Sales Promotion Officers, Trainings, Community Mobilizers
Primary Target Audience: Health Providers/Clients
Government of Pakistan
Communication Medium: Sales Promotion Officers, Trainings, Community Mobilizers
Primary Target Audience: Health Providers/Clients
Government of Pakistan
Communication Medium: Sales Promotion Officers, Trainings, Community Mobilizers, Health Providers
Primary Target Audience : Health Provider, MWRA, Husbands
Government of Pakistan
Primary Target Audience: MWRA, Husbands, Influencers
Communication Medium: Influencers (Mothers-in-law, Clergy), Service Providers, Trainings, Community Mobilizers, Mass Media ( TV, Radio, Billboards etc)
Government of Pakistan
Thank you