communication strategy 2008 2009
DESCRIPTION
TRANSCRIPT
![Page 1: Communication Strategy 2008 2009](https://reader033.vdocuments.site/reader033/viewer/2022061117/545ae760b1af9fb66e8b6054/html5/thumbnails/1.jpg)
AIESEC Oulu
![Page 2: Communication Strategy 2008 2009](https://reader033.vdocuments.site/reader033/viewer/2022061117/545ae760b1af9fb66e8b6054/html5/thumbnails/2.jpg)
Aims
The purpose of creating a communication strategy is to effectively inform AIESEC Oulu members about its events, changes & developments.
For team members to know what is going on and for members outside a team to be also aware of what is going on.
![Page 3: Communication Strategy 2008 2009](https://reader033.vdocuments.site/reader033/viewer/2022061117/545ae760b1af9fb66e8b6054/html5/thumbnails/3.jpg)
Organization model
EB
FINANCE
OGXICX
Global.meProjects
ER
Alumni
Externals
MC
AIESEC International
LCsTM
![Page 4: Communication Strategy 2008 2009](https://reader033.vdocuments.site/reader033/viewer/2022061117/545ae760b1af9fb66e8b6054/html5/thumbnails/4.jpg)
Communication channels
![Page 5: Communication Strategy 2008 2009](https://reader033.vdocuments.site/reader033/viewer/2022061117/545ae760b1af9fb66e8b6054/html5/thumbnails/5.jpg)
Independent listsName Password Function
Aiesec-eb a13s3c EB mailing list
aiesec valiK0rv General mailing list, anyone can join, little used
Aiesec-newies valiK0rv List for new members
horizon Hor1zon List for horizon project
Aiesec-alumni valiK0rv List for aiesec alumni
![Page 6: Communication Strategy 2008 2009](https://reader033.vdocuments.site/reader033/viewer/2022061117/545ae760b1af9fb66e8b6054/html5/thumbnails/6.jpg)
Linked listsName Password Function
Aiesec-members valiK0rv General list for all teams
Hrd sala_hrd
Icx sala_icx
Ogx sala_ogx
globalme sala_alme
![Page 7: Communication Strategy 2008 2009](https://reader033.vdocuments.site/reader033/viewer/2022061117/545ae760b1af9fb66e8b6054/html5/thumbnails/7.jpg)
Potential communication avenuesName Function
Google calendar Able to create and combine a group of team and local events, able to placed on the website
Website Static website with contact details, able to have a gallery attached.
National forum Able to communicate between LCs in the same teams
Myaiesec.net International method of communication among AIESEC members
Online storage Able to upload files for EB use -myaiesec.net?
![Page 8: Communication Strategy 2008 2009](https://reader033.vdocuments.site/reader033/viewer/2022061117/545ae760b1af9fb66e8b6054/html5/thumbnails/8.jpg)
Communication strategies Redundancy
Telephone communicationChatsPaper notices
ArchivesWebsitesE-mailOnline storage
Collation of team specific informationGoogle calendar
![Page 9: Communication Strategy 2008 2009](https://reader033.vdocuments.site/reader033/viewer/2022061117/545ae760b1af9fb66e8b6054/html5/thumbnails/9.jpg)
Case study – Spring picnic Nature of event
Open to all members
AdvertisementEmail aiesec-members
Follow-upFollow-up to aiesec-members list
![Page 10: Communication Strategy 2008 2009](https://reader033.vdocuments.site/reader033/viewer/2022061117/545ae760b1af9fb66e8b6054/html5/thumbnails/10.jpg)
Case study – aiesec alumni event Nature of event Advertisement Follow-up
![Page 11: Communication Strategy 2008 2009](https://reader033.vdocuments.site/reader033/viewer/2022061117/545ae760b1af9fb66e8b6054/html5/thumbnails/11.jpg)
Follow-up
E-mail What it was How amazing it was See the pictures linked here Is there more?
![Page 12: Communication Strategy 2008 2009](https://reader033.vdocuments.site/reader033/viewer/2022061117/545ae760b1af9fb66e8b6054/html5/thumbnails/12.jpg)
Advertising an event Email and google calendar VP of team advertise the event at team
meetings Targeted advertising
What, where, when, why, how, who Awaken interest Focus on content See the previous event
![Page 13: Communication Strategy 2008 2009](https://reader033.vdocuments.site/reader033/viewer/2022061117/545ae760b1af9fb66e8b6054/html5/thumbnails/13.jpg)
Timeline of ads
Dependent on the size Before event in good time After event as soon as possible
![Page 14: Communication Strategy 2008 2009](https://reader033.vdocuments.site/reader033/viewer/2022061117/545ae760b1af9fb66e8b6054/html5/thumbnails/14.jpg)
Private e-mailing principles Private conversations stay private Practical matters face-to-face, not over
email Replies to anouncements are sent to the
original poster and not to the list
![Page 15: Communication Strategy 2008 2009](https://reader033.vdocuments.site/reader033/viewer/2022061117/545ae760b1af9fb66e8b6054/html5/thumbnails/15.jpg)
Team-list e-mailing principles Teams decide what is important to be
sent to other lists/aiesec-members list Meetings Contacting other teams directly about
relevant matters Newsletters