communication reference
DESCRIPTION
Communication reference in order to get tips and protocols for advertising our proposalTRANSCRIPT
Comunication Reference:
“the mysterious geografic explorations of jasper morello"
Anthony
Lucas
01.
Figure-ground technique
[h
ow it tells the story]
inspiration on the work of Lotte Reiniger
02.
The concrete mechanism
[line_mechanism¨¨¨spot_people]
Geolocalization: setting up the places
object treatment: line vs. spot
the locations visited are drawn by locating them with a compass
*Line
The line represent the specific mechanism, everything that moves, acts or cooperates with it.*Spot
The spot is used for the characters or the re-cognizable objects that can be identified by the viewer.
03.
The different shots
[action + contextualization]
The different shots are used to express different layers of information in the screen:*action*characters*situation*context*atmosphere
04.
The abscense of the colour
[backroung-textures-colour]
*backgrounds
*textures
*use of colour
to express reality
05.
The section
in movement
[actions during the time_all users]
for all the viewers/users
involving the viewer...The use of the section in movement to tell the story, invol-ves the viewer as a part of it. It makes it more real to live, understand and recognizable.