communication reference

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Comunication Reference: the mysterious geografic explorations of jasper morello" Anthony Lucas

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Communication reference in order to get tips and protocols for advertising our proposal

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Page 1: Communication Reference

Comunication Reference:

“the mysterious geografic explorations of jasper morello"

Anthony

Lucas

Page 2: Communication Reference

01.

Figure-ground technique

[h

ow it tells the story]

inspiration on the work of Lotte Reiniger

Page 3: Communication Reference

02.

The concrete mechanism

[line_mechanism¨¨¨spot_people]

Geolocalization: setting up the places

object treatment: line vs. spot

the locations visited are drawn by locating them with a compass

*Line

The line represent the specific mechanism, everything that moves, acts or cooperates with it.*Spot

The spot is used for the characters or the re-cognizable objects that can be identified by the viewer.

Page 4: Communication Reference

03.

The different shots

[action + contextualization]

The different shots are used to express different layers of information in the screen:*action*characters*situation*context*atmosphere

Page 5: Communication Reference

04.

The abscense of the colour

[backroung-textures-colour]

*backgrounds

*textures

*use of colour

to express reality

Page 6: Communication Reference

05.

The section

in movement

[actions during the time_all users]

for all the viewers/users

involving the viewer...The use of the section in movement to tell the story, invol-ves the viewer as a part of it. It makes it more real to live, understand and recognizable.