CPaaS is a platform or sandbox that applies to communication applications. This helps companies communicate with their customer while creating a better customer experience through their existing application.

CPaaS solution o�ers: • Flexibility of having an environment to develop within without having the financial commitment of owning a server in perpetuity

• Better communication with customers

• Better customer experience

• Ability for customers to keep their existing application

What to look for in the field: • If your customer is asking about Twilio, Vidyo or tokbox (these are CPaaS companies)

• Companies with an omnichannel marketing initiative

• Website has a chat bot

• Companies who have a social media presence and communicate within their own posts

• Companies with a customer facing app

Discovery Questions: • Why are you looking at those services?

• What does their communication platform look like today?

• What does the next stage of their application look like?

• Do you have a team of integrators on sta�?

Having a CPaaS conversation can lead to security conversations such as, Backup as a Service (BaaS). Learn more about BaaS here:

https://blog.tbicom.com/selling-backup-as-a-service

Communication Platform as a Service