COMMUNICATION DAY MARCH 7, 2017 DR. RICHARD GANAHL

BLOOMSBURG UNIVERSITY, PA

#MyWay!

KAPOW! #MyWay! 3

TABLE OF CONTENTS

#MyWay!

*Content Production

* BUnow: Content U

* Invitation: RSVP

#GetStartedNow

KAPOW! #MyWay! 4

#MyWay! * Millennials *Comm Studies Major •  Job After Graduation

KAPOW! #MyWay! 5

CONTENT PRODUCTION

* Print: News & PR

*B-cast: Audio & TV

* Special Events

* Digital: SM, Blogs, Web

KAPOW! #MyWay! 6

BUnow: Content U * FOUNDED: April 2008 *STORIES: 3,530 * VIDEOS: BUnowTV * SM: FB, Twttr, Insta, SN

7 KAPOW! #MyWay!

“PURE PLAY/STAND-ALONE” BUnow: MISSION

* Student Organization

* Indie Blog & Website

* Co-op & Con-verge

* Student Moderated

* Multiple Platforms

* Pictures, Audio, Video

BUnow: TRAFFIC * 1,137,000 visitors

* 125+ visiting countries * 1,767,000 page views •  862,161 unique visitors •  over 52,625 video views •  over 750 hrs v-viewing

KAPOW! #MyWay! 8

BUnow: News Success Story

Kristen: Managing Editor

Lehigh Valley Style Magazine

KAPOW! #MyWay! 9

BUnow: Video Success Story

Rosie: Graduate Student

Northwestern U: Medill S of Journalism

KAPOW! #MyWay! 10

BUnow: Special Event Success Story

Hungry Husky Benefit Concert

Send Request Live Concert

KAPOW! #MyWay! 11

KAPOW! #MyWay! 12

7 pm TH Bakeless 307

BE THERE

#MyWay!