communication changes the world - it-branchen · centralized & automated protection of owned...
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COMMUNICATION CHANGES THE WORLD
Simon Ernst-Sunne, Head of Consulting & Partnerships, Infomedia________
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COMMUNICATION CHANGES THE WORLD
Increase revenue Reduce costs Minimize risk
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We monitor… but propably not what you expected
Time
Insightfor impact
Clippings
Media
monitoring
Media
analysis
Media
intelligence
Predictive
insights
AI
Machine learning
Vizia
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Deepwater Horizon, BP
The Crisis
• Massive environmental and reputational disaster
• BP spent over 11 billion dollar in response
• Created four websites , Social Media Channels and blogger outreach, bought at lot of Ads to deflect(facebook, google, yahoo)
Handling
• No Crisis communication plan in place
• CEO with no media training
• Turned off their social media commentary field
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The crisis of today
› Data Breaches
› Client failures
› Employee Data Compromised
› Infrastructure
› Cybercrime
› Data Leaks
› Disruption
› Social Activism
› Digital Hijacking
› Denial of Service
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CORPORATE SECURITY
Types of Risk Remedy?
BRAND PROTECTION
®
INFORMATION SECURITY
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Living in the headlines
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95%GLOBAL WORKING AGE ARE
ACTIVE ON SOCIAL MEDIA
3/4WORLDWIDE INTERNET USERS
HAVE ACTIVE SOCIAL PROFILES
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10SLIDE /
TARGET
BUSINESS
ASSETS
EMPLOYEES
CUSTOMERS
WHY / IMPACT TACTICS
SOCIAL PHISHING
IMPERSONATIONS
HASHTAG HIJACKING
SOCIAL ENGINEERING
ATTACK PLANNING
ACCOUNT TAKEOVER
INFORMATION LEAKAGE
Humans are compromised in order to
bypass security defenses and gain access
to “protected” systems and sensitive data
Sensitive, confidential & protected
information is published & malicious
actions coordinated to damage revenue
generating activities & biz trust
Customers are targeted through fraudulent
impersonations of the org and key executives
to steal customer data & damage reputation
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11Slide /
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12Slide /
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13Slide /
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14Slide /
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15Slide /
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16Slide /
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17Slide /
REAL
FAKE
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So the difference?
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19SLIDE /
NEW YORK POST
1.8 Facebook accounts
hacked every second;
600,000 every day
2 in 3 social media users
have had their accounts
hijacked
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Crisis – who, what, why?
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Principles of Dealing with a Crisis
1. Primary Concern is threaths and safety
2. It is an issue owned by the company?
3. Reactive or Proactive Strategy?
4. Type of Response required?
5. Assemble a Team (or a owner)
6. Speed essential; meeting in 30 mins rotat.’
7. Catch and control crisis before escalation(Tools and mediation)
8. Engage with experts to solve problem
9. Work with the media
10. Solve the problem
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Co
mm
un
icti
on
du
rin
ga
cris
is
Time
Communication duringcrisis
Expectations on managed communication
‘Real’ communicationscenario
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ATTACKs – USED TO A NETWORK OF TRUST
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● Centralized Content Management &
Publishing
● Customer & ABO Engagement
● Performance analytics
● Social selling
● Employee advocacy
● Enablement
● Instant keyword monitoring from
millions of public digital sources across
the web
● Market & industry listening
● Influencer identification & outreach
● Competitive intelligence
● ABO product / income claims
● Crisis monitoring
● Centralized & automated protection of
owned social accounts, hashtags, and
brand assets
● Instant & actionable alerts whenever a
threat is detected
● Issue takedowns for malicious profiles
and content
● Lock accounts at the first sign of
hacking / account compromise
● Immediately remove offensive /
sensitive content poste to owned social
accounts
SOCIAL MEDIA MANAGEMENT MEDIA MONITORING & LISTENING BRAND PROTECTION
A Robust Digital & Social Media Toolbox
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26Slide /
AlertAnalyzeDiscover Remediate
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17% 88%
Percentage of S&P 500 Market Value Comprised From Intangible Assets
1975 2013
Business value is driven by something new
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+2 M daily users
+2,500Nordic clients
+100international
partners
200employees
2018 Thank youSee you on linkedin!Simon Ernst-Sunne