Slide 1

Communication and Education: Are Your Employees Getting The Most From Their Benefits?

Slide 2

Agenda Why Communication is Important How We Receive Information What Do Employees Want? How Employers Communicate Survey Says... Bridging the Gap: Communication Strategies 2

Slide 3

Why Communication is Important 3 MetLifes 13 th Annual Study shows that employers and employees value workplace benefits 73% employees say that having insurance/benefits gives them peace of mind for unexpected health and financial issues Benefits continue to be a key driving force in employee loyalty and satisfaction Employers spend at least 20% atop salary for benefits and taxes, with health insurance being the largest portion And Yet.

Slide 4

4 More than half of employees (53%) agree and 30% strongly agree that they need more help understanding how their benefits work and how they help meet their needs. Why Communication is Important

Slide 5

5 Baby Boomers Ages 51-69 Gen X Ages 35-50 Gen Y Ages 20-34 Traditionalists Ages 50-90 19451965199519801920 What Employees Want

Slide 6

6 Benefits Handbook 1:1 In-Person Meetings HR Assistance Provider Websites Group In-Person Meetings What Employees Want

Slide 7

7 Meet by phone or face to face Treat as equals Include them; hear their input Offer flexible work schedules Value teamwork B ABY B OOMERS What Employees Want Benefits Handbook 1:1 In-Person Meetings HR Assistance Provider Websites Employer Website

Slide 8

8 What Employees Want 1:1 In-Person Meetings Benefits Handbook Employer Website HR Assistance Online Decision Support Tools

Slide 9

9 What Employees Want Gen Y 1:1 In-Person Meetings Benefits Handbook Provider Website HR Assistance Employer Website

Slide 10

Multiple options for communications materials. --- ones that appeal to all different types of learners. Communications need to be simple and straightforward. 10 What Employees Want

Slide 11

When employees receive educational information at least three weeks prior to enrollment they have enough time to: Take materials home to share with spouse Evaluate their personal situations 11 Attend informational meetings, if offered Consult with trusted relatives or friends Do some additional research What Employees Want

Slide 12

Most employers enroll their core and voluntary benefits at the same time and use the same platform/method of enrollment. 12 How Employers Communicate Core Products and Voluntary Enrollments

Slide 13

Self enroll via a website or paper and one-on-one in person meetings are the most commonly used enrollment methods 13 Enrollment Methods How Employers Communicate

Slide 14

Enrollment methods vary somewhat by public sector segment Schools, state and city governments use self enroll via website most frequently. County governments use one- on-one meetings the most, whereas hospitals and universities use paper most frequently. 14 Enrollment Methods How Employers Communicate

Slide 15

Public sector employers still rely on and value printed materials to communicate benefits- but the importance of the Internet is increasing. 15 How Employers Communicate Interest and Use of Communication Tools

Slide 16

Schools, state, and city employers make greater use of web pages, whereas schools and hospitals offer the most variety of ways to communicate with their employees. 16 How Employers Communicate Importance of Communication Tools (by Segment)

Slide 17

17 Communication Strategies How Employees Prefer to Learn About Benefits Tools Employers Use and Consider Important One-On-One In-Person Printed Materials Group In-Person Meetings Benefits Website Benefits Handbook Videos Benefits Website Webinars Benefits Fairs Interactive PDFs

Slide 18

Targeted Communication Campaigns Actives Retirees Change in Status LOA 18 Communication Strategies

Slide 19

Themed Enrollment Materials 19 Communication Strategies

Slide 20

Standard Communications Flyers Post cards Posters Reference Guides Emails Direct Mail 20 Communication Strategies

Slide 21

Communication Materials 21 Communication Strategies

Slide 22

Cutting Edge Communication Videos Interactive Games Interactive Benefit Guides Info graphics Social Media Custom Microsites Text Message Campaigns Apps 22 Communication Strategies

Slide 23

Communication Samples Mobile Apps and Videos VideoMobile App http://www.fbmclearningcenter.com/vide os/vision-insurance-see-better-live-better 23 Communication Strategies

Slide 24

Communication Samples - Interactive Game and Infographics Interactive GameInf ographic 24 Communication Strategies

Slide 25

Communication Samples - Microsite and Social Media MicrositeSocial Media 25 Communication Strategies

Slide 26

Choices Are Important One Size Does Not Fit All Communicate, communicate and communicate again Employees need your help to understand their benefits Pay attention to how different generations prefer to learn Create a strategic, themed enrollment message that supports your goals Use traditional methods and new technology Create interactivity to engage employees 26 Takeaways

Slide 27

Thank You! David Faulkenberry FBMC President Dfaulkenberry@fbmc.com Michelle Robleto FBMC Chief Operating Officer Mrobleto@fbmc.com (850) 425-6200 27