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Communication analytics solutions from KANALYTICS

Case study on Auto Car Industry

Medium Coverage: BMI, No. of Article, Sq. Cm

Category

Geography

Journalist/Publication

Medium Coverage: BMI, No. of Clips, Seconds

Category

Journalist/Channel

Medium Coverage: BMI, No. of Article, Word Count

Category

Journalist/Website

Medium Coverage: BMI, No. of Post, Word count

Category

influencer/Platform

presentation flow

Key Metrics Medium Volkswagen Nissan Chevrolet Toyota Renault Skoda Honda

No. of Clips

Print 35 48 15 63 15 8 73

TV 8 1 2 10

Net Sentiment

Print 5193 235 937 591 879 946 3297

TV 6298 87 1640 7716

Reach (‘000)

Print 3720 5242 1493 6467 1497 2058 9381

TV 781 150 76 783

Ad Value (‘mn)

Print 3.9 5.9 3.4 2.2 1.2 1.2 7.4

TV 1.2 0.03 0.3 1.5

Leading Story

Print Polo Terrano Spark Etios Duster Rapid Amaze

TV Polo Stock Rapid City

Leading Spokesperson

Print Thierry

Lespiaucq Guillaume

Sicard Shekar

Vishwanathan Sumit

Sawhney Sudhir Rao Jnaneshwar Sen

TV

Leading Byline

Print Anil Sasi Lawrence

Ulrich Ketan

Thakkar Chanchal Pal

Chauhan Nabeel Khan

Sumant Banerji Rachit Vats

TV Jamshed Patel Rajiv Mitra

Rohit Paradkar/Sheree

n Bhan

overall snapshot

Print medium

key findings

Overall

• Volkswagen leads the Industry

• Followed by Nissan Motors

• Thierry Lespiaucq, MD Sales, Volkswagen was the leading spokesperson

• Due to negative coverage Honda received minimal BMI among all

Industry

• Product stories drove overall industry coverage

• 56% coverage was positive with 28% negative impact

• Mumbai was the key city for Industry

• FE was the key driver

Overall medium coverage

share of voice

-1.5

-1

-0.5

0

0.5

1

1.5

2

Volkswagen Nissan Chevrolet Toyota Renault Skoda Honda

Mill

ion

s

41% 32% 23% 17%

6% 4%

-22%

Volkswagen ranked #1 among all players

Volkswagen: •Polo

•Vento

•Future Planning

Nissan: •Terrano

•Export Business

•Datsun Go Plus

Chevrolet: •Spark

•Beat

•Sail

Toyota: •Etios

•Corolla

•Global Sale

Renault •Export Business

•Duster

•Fluence

Skoda: •Skoda Rapid

•Positioning

•Sudhir Rao, CMD, Skoda India

Honda: •Amaze

•City

•CR-V

Unit: BMI

sentiment analysis

Unit: sq. cm

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Negative

Neutral

Positive

- Polo - 10 Years Blueprint

Recall Recall

- Terrano - Micra

- Spark

Forester

- Etios - Global Sale

Recall

- Duster

-Sudhir Rao - Company Profile

Skoda Laura

It was 56% positive & 28% Negative for Industry

visibility analysis

Volkswagen 16%

Nissan 20%

Chevrolet 5% Toyota

21%

Renault 1%

Skoda 1%

Honda 36%

Volkswagen 18%

Nissan 18%

Chevrolet 2% Toyota

10%

Renault 0%

Skoda 2%

Honda 50%

Honda have maximum presence in both visibility parameter

Headline

Photo

Unit: Article

News Category

parameter analysis

industry was more skewed toward product stories

-100%

-80%

-60%

-40%

-20%

0%

20%

40%

60%

80%

100%

Volkswagen Nissan Chevrolet Toyota Renault Skoda Honda Industry

Corporate Distribution Human Resource Marketing Product and Services Spokesperson

Unit: BMI

top management analysis

Volkswagen 56%

Nissan 4%

Toyota 3% Renault

0%

Skoda 8%

Honda 29%

Share Michael Mayer, Director, Volkswagen

Passenger Cars with Directors of Volkswagen Mumbai North at the inauguration of

Volkswagen new dealership in Mumbai - Volkswagen Mumbai North, Mody Auto Corp.

Sudhir Rao, CMD, wants to create an Indian and Czech fusion for product planning.

We have no plans to get into the Civic segment. We had seen the squeeze coming sometime back and we had to prioritize our

investments, says Gnaneswar Sen, senior V-P (sales and marketing), Honda Cars India Ltd.

The company is currently manufacturing about 1.5 lakh units a year at its plant in Karnataka. We are working to utilize full

capacity within two years as we see demand rising both in India and overseas, said Shekar Viswanathan, Vice-Chairman and Whole-time

Director, TKM.

Nissan CEO Carlos Ghosn finds Datsun a tough sell even at $5,000 each

Unit: BMI

Thierry Lespiaucq 53% Jnaneshwar Sen

29%

Sudhir Rao 8%

Guillaume Sicard 3%

Michael Mayer 2%

Shekar Vishwanathan

2%

Charlos Ghosn 1%

N Raja 1%

Trevor Mann 1%

Tetsuo Iwamura 0%

Sumit Sawhney 0%

Mahesh Kodumudi

0%


4

2

3

1

2

2

2

1

4

4

2

3

1

1

2

1

1

1

2

1

1

1

Jnaneshewar Sen

Charlos Ghosn

Guillaume Sicard

Mahesh Kodumudi

Michael Mayer

N Raja

Shekar Vishwanathan

Sudhir Rao

Sumit Sawhney

Tetsuo Iwamura

Thierry Lespiaucq

Trevor Mann

Company Industry Interview PhotoShare

Positioning platform

People Like Mr. Lespiaucq, Mr. Mayer & Mr. Sen had manage to contribute for more than one platform

Unit: BMI

Company Profile, Employee Engagement, Future Plans, Hatch Back Segment, Recruitment, Fabia

Sudhir Rao, CMD, Skoda India

spokesperson comments

Annual Losses, Honda Amaze, Honda City, Honda Market Share, Mobilio

Pramod Amthe, Auto Analyst, CIMB

Company Profile, Employee Engagement, Future Plans, Hatch Back Segment, Recruitment

Mahesh Kodumudi, Volkswagen India Chief

Deregulation Diesel Price, recall Policy

Sumit Sawhney managing director and

chief executive, Renault India

Branding, Dealer Network, Hatchback Segment, Dealership, Recall Policy, Volkswagen Beetle

Michael Mayer, Director, Volkswagen Passenger Cars

Domestic Sales, Future Plans, Investment, Lamborghini, Positioning, Small Car Segment, Volkswagen 10 Yr. Blueprint

Thierry Lespiaucq, MD Sales, Volkswagen

Deregulation Diesel Price, Festive Season Offers, Corolla

N Raja, Senior Vice President & Director (Sales & Marketing), Toyota Kirloskar Motor

Recruitment, Toyota Karnataka Plant

Shekar Vishwanathan, VP, Toyota Kirloskar


Nissan Terrano

Guillaume Sicard, Operations President, Nissan India

Nissan Datsun

Trevor Mann, Chief Perfromance Officer, Nissan

Automatic Cars, Deregulation Diesel Price, Dealer Network, Honda Civic

Jnaneshwar Sen, Honda Senior VP (marketing & sales)

Honda Recall

Tetsuo Iwamura, Honda Executive Vice President


product analysis

Volkswagen 16%

Nissan 28%

Chevrolet 20%

Toyota 12%

Renault 3%

Skoda 0%

Honda -21%

Share A couple of months ago, Volkswagen gave

its hot hatch the Polo a mid-generation facelift. Coinciding with the introduction of

the new 1.5-litre TDI diesel engine, VW also managed to give the Polo subtle exterior

changes that have gone on to improve the car European looks.

When Skoda entered the Indian market a little over a decade ago, not many people had heard of the company. Yet, it just took a single brand like the Octavia to establish the Czech automaker as the first mover in the premium sedan segment.

Honda Cars India (HCIL) is recalling 2,338 units of its hatchback Brio, compact sedan Amaze and sports utility vehicle CR-V manufactured between September 2011 and July 2014 to replace a faulty part related to airbags.

Toyota launched its much awaited Etios MMC at Om Toyota showroom at VKI Area Jaipur.

Nissan's compact SUV Terrano completed one year in the Indian market this month and to mark the occasion, the company introduced a limited anniversary edition of the car

Another hatchback that was once popular in the local market, the Chevrolet Spark, is

also nearing the end of its life cycle

Finally, the wait is over. Renault has confirmed that in the next couple of months, you could actually

walk into their showrooms and write off that cheque for a Duster 4x4. It’s called the Duster AWD

and in essence, that’s what it is an all-wheel drive version of the regular Duster that can send power

to all four wheels when the situation demands.

Unit: BMI

-2 0 2

Volkswagen

Nissan

Chevrolet

Toyota

Renault

Skoda

Honda

Millions

Hatchback MUV Sedan SUV

product segment analysis

Nissan received maximum coverage from hatchback Sedan and SUV Segment

-1.5

-1

-0.5

0

0.5

1

1.5

2

2.5

Hatchback MUV Sedan SUV

Mill

ion

s

Volkswagen Nissan Chevrolet Toyota

Renault Skoda Honda

Share Own Segmentation

Unit: BMI

-1

-0.5

0

0.5

1

1.5

2

2.5

Terr

ano

-Nis

san

Spar

k-C

hev

role

t

Etio

s-To

yota

Po

lo-V

olk

swag

en

Etio

s C

ross

-To

yota

Cit

y-H

on

da

Ven

to-V

olk

swag

en

Rap

id-S

kod

a

Etio

s Li

va-T

oyo

ta

Co

rolla

-To

yota

Civ

ic-H

on

da

Dat

sun

Go

Plu

s-N

issa

n

Du

ster

-Ren

ault

Bea

t-C

hev

role

t

Acc

ord

-Ho

nd

a

Flu

ence

-Ren

ault

Oct

avia

-Sko

da

Jazz

-Ho

nd

a

Cro

ss P

olo

-Vo

lksw

agen

Bee

tle-

Vo

lksw

agen

Dat

sun

Go

-Nis

san

Alt

ima-

Nis

san

Cam

ry-T

oyo

ta

Pas

sat-

Vo

lksw

agen

Fort

un

er-T

oyo

ta

GT-

R-N

issa

n

Sail-

Ch

evro

let

Scal

a-R

enau

lt

Fore

ster

-Ch

evro

let

Tave

ra-C

hev

role

t

Mic

ra-N

issa

n

Sun

ny-

Nis

san

Lau

ra-S

kod

a

Am

aze-

Ho

nd

a

CR

-V-H

on

da

Dat

sun

-Nis

san

Bri

o-H

on

da

Mill

ion

s

product analysis

Nissan Terrano received maximum coverage

All Car Ranking

Unit: BMI

Corporate analysis

Volkswagen 60%

Nissan -6%

Toyota 8%

Renault 11%

Skoda 10%

Honda -5%

Share

Topic Company BMI in Mn

Small Car Segment Volkswagen 2.42

Future Plans Volkswagen 1.31

Export Business Nissan 1.27

Export Business Renault 1.27

Honda Market Share Honda 1.14

Volkswagen 10 Years Blueprint Volkswagen 0.89

Positioning Volkswagen 0.83

Global Sales Toyota 0.76

VW-Faw Joint Venture Volkswagen 0.75

Make in India Campaign Volkswagen 0.75

•Ger man car maker Volkswagen is considering a sub-meter car for India, and may even look at a compact utility vehicle, as it gets ready to accelerate its drive in the country over the next 10 years.

Volkswagen

•Nissan Motor said on Thursday it is recalling 260,000 vehicles globally due to a defect in driverside airbags made by Takata.

Nissan

•Toyota kept its lead over rivals Volkswagen and General Mo-tors as the world's top-selling automaker in the first nine months of the year

Toyota

•Japanese carmaker Honda strategy to introduce diesel models in the Indian market seems to be working. Honda Cars India has, within a very short span of unveiling its new diesel models, seen significant improvement in bottom line, though it is still in the red.

Honda

Unit: BMI

distribution analysis

Volkswagen 49%

Honda 51%

Share


Dealer Network Honda 0.08

Dealer Network Volkswagen 0.08

• We are already well setup with our brand and we aim to get into more segments soon to give more choice to our customers.

Volkswagen

• Honda Cars India has decided to expand its dealer network by 35%

Honda Unit: BMI

hr analysis

Toyota 73%

Skoda 27%

Share


Employee Engagement Skoda 0.05

Recruitment Toyota 0.27

Recruitment Skoda 0.05

• Rao maintains that it has become more humane too keeping employees happy. Our employee engagement index has gone up consistently in the last two years despite tough measures. People find the job more interesting and are learning a lot more. They are feeling good about themselves.

Skoda

• We employ locals in our best interests regardless of the policy said Shekar Viswanathan, vice-chairman at Toyota Kirloskar Motor

Toyota Unit: BMI

geographical spread

geographical spread

-100%

-80%

-60%

-40%

-20%

0%

20%

40%

60%

80%

100%M

um

bai

Pu

ne

Ne

w D

elh

i

Ko

lkat

a

Ch

enn

ai

Hyd

erab

ad

Ben

galu

ru

Ko

chi

Ah

med

abad

Luck

no

w

Jaip

ur

Ch

and

igar

h

Jala

nd

har

No

ida


Honda received maximum coverage from various cities

Unit: BMI

0

5

10

15

20

25

30B

usi

nes

s St

and

ard

The

Eco

no

mic

Tim

es

The

Fin

anci

al E

xpre

ss

Fin

anci

al C

hro

nic

le

The

Hin

du

Bu

sin

ess

Lin

e

Dai

ly N

ews

An

alys

is

Hin

du

stan

Tim

es

Min

t

The

Asi

an A

ge

The

Ind

ian

Exp

ress

Free

Pre

ss J

ou

rnal

Mid

Day

Pu

nya

nag

ari

The

Tim

es o

f In

dia

Aft

ern

oo

n D

esp

atch

&C

ou

rier

The

Eco

no

mic

Tim

es

Gu

jara

ti


geographical spread :: Mumbai

Nissan is covered by maximum publication


Nissan Terrano (Photo) Nissan 11.28

Nissan Terrano Nissan 7.10

Chevrolet Spark Chevrolet 2.83

Small Car Segment Volkswagen 2.42

Volkswagen Polo (Photo) Volkswagen 1.96

Honda Amaze (Photo) Honda 1.62

Future Plans Volkswagen 1.31

Thierry Lespiaucq (Company) Volkswagen 1.31

Toyota Corolla Toyota 1.13

Honda Civic Honda 1.09 Unit: Article

publication & journalist detail

Publication Volkswagen Nissan Chevrolet Toyota Renault Skoda Honda

Daily News Analysis 1 4 1 5 2

Hindustan Times 3 2 1 2 5

The Asian Age 1 1 3 2

The Indian Express 4 1 1 1 2

Free Press Journal 1 1 1 2

Mid Day 1 1

The Times of India 1 3

Afternoon Despatch & Courier 1

Deccan Herald 1 1 1 1

Millennium Post 1

The Pioneer 1 1 3 1

The Sikh Times 1

The Sunday Standard 1 1 1 1

Publications Volkswagen Nissan Chevrolet Toyota Renault Skoda Honda

Business Standard 3 4 3 6 3 1 8

The Economic Times 3 5 3 8 5 3 6

The Financial Express 6 7 7 1 20

Financial Chronicle 3 3 6 1 8

The Hindu Business Line 8 5 6 1 1 2

Mint 3 4 1 2

The Economic Times Gujarati 1

The Economic Times Hindi 1 1

publication detail

English Mainline

Financial

In different mainline Nissan coverage is maximum

Unit: Article

Publication Volkswagen Nissan Chevrolet Toyota Honda

Aaj Ka Anand 1

Ajit Samachar 1 1 1

Hindi Milap 1

Hindustan 1

Maha Medha 1 1 1 1

Navbharat Times 1 1

Sandhya Times 1

Vir Arjun 1 1 1

Publications Volkswagen Nissan Toyota Renault Honda

Punyanagari 1 1

Maharashtra Times 1

Prajatantra 1 1 1

Pudhari 1

Hindi

Vernaculars

publication detail

Toyota was dominated in Hindi mainline where in vernaculars Nissan and Toyota coverage was more

Unit: Article

journalist detail

Journalist contribution for Honda was maximum

Journalist Publication Chevrolet Honda Nissan Renault Skoda Toyota Volkswagen

Rachit Vats FE 10 1 1

Ketan Thakkar ET 6 1 1 1 2

Lawrence Ulrich FE 2 2 2 2

Michael Gonsalvis FC 3 1 1 1 2

Swaraj Baggonkar BS 1 2 1 2 1 1

Anil Sasi IE 1 1 1 3

Chanchal Pal Chauhan ET 2 4

Sumant Banerji HT 2 2 2

Malini Goyal ET 1 1 1 1 1

Nabeel Khan ET 2 2

M Saraswathy BS 1 1 1

Murali Gopalan HBL 1 1 1

Amrit Raj Mint 1 1

Mari Saito FC 2

Roudra Bhattacharya FE 2

Shruti Srivastava IE 1 1

Siddharth Philip DNA/Mint 2

Anil Urs HBL 1

Craig Trudell Mint 1

Hormazd Sorabjee Mint 1

Jharna Mazumdar FC 1

K R Balasubramanyam ET 1

Maki Shikari FC 1

Masatsugu Horie Mint 1

Nachiket Kelkar HT 1

Pankaj Doval ToI 1

S Murlidharan HBL 1

S Ronendra Singh HBL 1

V Rishi Kumar HBL 1 Unit: Article

TV medium

share of voice

Honda

50% Volkswagen

45%

Skoda

5%

Unit: BMI

HONDA: • Honda City comparison

VOLKSWAGEN: • Volkswagen Polo

(Comparison)

SKODA • Skoda Rapid (Specification)

Honda ranked #1 among all players

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Honda Skoda Toyota Volkswagen

Negative

Neutral

Positive

sentiment analysis

Unit: Sec

100% coverage positive for all brands

Honda City comparison

Skoda rapid specification

Volkswagen polo comparison

Toyota stock comparison

trend analysis

Unit: BMI

0

100

200

300

400

500

600

Tho

usa

nd

s Honda Skoda Toyota Volkswagen

Honda and Volkswagen gained maximum visibility.

parameter analysis

Unit: BMI %

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Honda Volkswagen Skoda Toyota

Corporate Product and Services

product stories drove coverage

product analysis: comments & reaction

Honda 50%

Volkswagen 45%

Skoda 5%

Unit: BMI %

Parameter Hyundai I20 Maruti Swift Volkswagen Polo

Design Big change and thus a stunner

No update Facelift but no big difference

Interior New interiors

Space Good Criticize in past for space

Criticize in past for space

Driving aspect Not fun to drive but compared to previous i20 overall its good

Polo is way ahead with good package like suspension and staring feedback, have stability has right quality

Value for money

Top end model expensive but its value to money

Expensive to maintain

Parameter Honda City Hyundai Verna Maruti Ciaz

Design Minor revolution

Too radical design but up to date to current market

Good, wider longer . Look big as compared to other two

Interiors Cabin feel plasticky but touch system is very much updated

Good looking cabin . Fix and finish is also good

Simple and easy to access layout. Cabin feel best and updated

Comforts Ample space in rear

Rear space is less Ample space

Overall Undisputed king in this segment

King of package and features provide good fight

The kind of package giving it’s seems that they have a strong contender

Parameter Skoda Rapid

Design Not many change but has done Clever changes like new engine & automatic gearbox Black addition package form company will give it more sporty look

Interiors Hardly any difference but comes with parking sensor features.

Comforts Interiors are pleasant and have enough space thus plenty of legroom

Price not so badly price as compared to other competitors

channel & journalist detail

Channel Program Name Honda Volkswagen Skoda

CNBC TV18 Overdrive_CNBC TV18 8 8

News_CNBC TV18

ET Now Business Tonight_ET Now 2

Top Speed_ET Now 2

Unit: Clips

Journalist Channel Program name Honda Volkswagen Skoda

Shereen Bhan CNBC TV18 Overdrive_CNBC TV18

5 2

Rohit Paradkar CNBC TV18 Overdrive_CNBC TV18

3 4

Utkarsh Chaturvedi ET Now Business Tonight_ET Now

2

Jamshed Patel CNBC TV18 Overdrive_CNBC TV18

2

Rajiv Mitra ET Now Top Speed_ET Now 2

channel details

journalist details

Web medium

share of voice

Nissan

27%

Toyota

23%

Honda

23%

Volkswagen

9%

Skoda

6%

Chevrolet

6%

Renault

6%

Unit: BMI

Nissan: •Datsun Go

•Evalia

•Datsun Go plus

Toyota: •Etios

•Innova

•Global Sales

Honda: •City

•Dealer Network

•Brio

Volkswagen: •Cross Polo

•Global Sales

•Mody Auto Corp. Pvt. Ltd,

Skoda •Fabia

•Superb

•Octavia

Chevrolet: •Spark

•Beat

•SEMA show 2014

Renault: •Koles

•Duster AWD

•Lodgy

Skoda ranked #5 among all players

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Honda Nissan Toyota Volkswagen Chevrolet Renault Skoda

Negative

Neutral

Positive

sentiment analysis

Unit: sq. cm %

- Brio - City

(comparison)

Recall

- Datsun GO - Evalia

Recall

- Etios Cross - Global Sales

Recall

- Polo - Global Sales

Recall

- SEMA show 2014 - Beat

Tavera

- Duster - Koleos

Water Seepage Issues in Duster

- Fabia - Superb

Overall 87% coverage was positive for industry and 7% coverage was negative

trend analysis

Unit: BMI

-10

-5

0

5

10

15

20

25

30

Tho

usa

nd

s

Skoda Chevrolet Honda Nissan Renault Toyota Volkswagen

Nissan, Honda and Toyota had substantial coverage throughout the period

visibility analysis

Unit: No. of count (%)

Headline

Honda

27%

Nissan

24%

Toyota

20%

Volkswage

n

9%

Chevrolet

9%

Skoda

6%

Renault

5%

Nissan

26%

Honda

25%

Toyota

20%

Renault

9%

Chevrolet

9%

Volkswagen

6%

Skoda

5%

Photo

Honda presence was maximum in Headlines where Nissan presence was more in photo parameter

parameter analysis

Unit: BMI %

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Nissan Toyota Honda Volkswagen Chevrolet Skoda Renault

Corporate Distribution Marketing Product and Services Spokesperson

Industry received more stories on product and services

share

Nissan

94%

Honda

2%

Chevrolet

2% Toyota

1%

Volkswage

n

1% Renault

0%

Guillaume Sicard, Operations President, Nissan India introduced new variant of Evalia.

He also views deregulation of diesel price as a bold decision by Government of India, in the best interest of Indian economy.

Jnaneshwar Sen, Honda Senior VP (marketing & sales) will increase dealership network by 35%. On deregulation of diesel

price he said that the move will help ease fiscal deficit.

Paul Edwards, Vice President of Chevrolet Marketing will showcase 5 Concept Vehicles at SEMA 2014.

These concepts suggest possibilities of how to personalize each model and amplify Chevrolet's performance leadership

N Raja, Senior Vice President & Director

We launched Etios in 2010 and since then have been constantly enhancing the product with upgrades, limited editions and variants. The Etios line up over the years has grown and catered to customers

with varied demands. The All New Etios with its premium look is designed to provide a true sedan experience

Michael Mayer, Director, Volkswagen Passenger Cars with Directors of Volkswagen Mumbai North at the inauguration of Volkswagen new dealership in Mumbai - Volkswagen Mumbai

North, Mody Auto Corp

Sumit Sawhney managing director and chief executive

deregulation of diesel prices will be favorable to substantial reduction in government subsidy to reduce overall budget

burden


Unit: BMI %

Top 10 share

Allan Rushforth

78%

Arun Malhotra

15%

Ajay Raghuvanshi

1%

Jnaneshwar Sen

1%

Guillaume Sicard

1% N Raja

1%

Michael Mayer

1% Philippie Klien

1%

Naomi Ishii

1% Vijayendra Vikram

Singh

0%


Positioning platform

1

2

1

1

1

1

1

1

2

1

1

1

1

2

2

Allan Rushforth

Ajay Raghuvanshi

N Raja

Guillaume

Vijayendra Vikram Singh

Michael Mayer

Jnaneshwar Sen

Naomi Ishii

Industry photo profile Interview Company

Michael Mayer (Director, Volkswagen Passenger Cars)has contributed in more than one platform

Unit: BMI %

spokesperson comment Dealership network of Honda

To double output at Tapukara facility

in Rajasthan

Honda's diesel engine car sales

Decreased production of Amaze

Deregulation of diesel price

Jnaneswar Sen,

Senior Vice President,

Marketing and Sales

Hironori Kanayama,

President and CEO,

HCIL

4th Generation Honda City

Launched


Special variant of Evalia

Guillaume Sicard –

President, Nissan India

Operations

On appointment of Allan Rushforth as

Corporate Vice President for Global

Sales

Philippe Klein, Nissan's

chief planning officer

On appointment of

Yaya Toure as its new

global ambassador

Roel de-Vries, Corporate

Vice President, Global

Head of Marketing,

Communications and

Brand - Nissan

"I'm proud to be partnering with

Nissan across its UEFA Champions

League and Orange Africa Cup of

Nations 2015 sponsorships

spokesperson comment

Sale of 7.4 million vehicles in this

year’s first three quarters.

Christian Klingler,

Group Board

Member, Sales

Michael Mayer, Director,

Volkswagen Passenger

Cars

New dealership in Mumbai


Toyota GT 86 second generation Karl Schlicht

Toyota ‘s Euro VP

Deregulation of diesel price Launched facelifted versions of Etios

sedan and Liva hatchbacks.

N Raja, Senior Vice

President & Director

(Sales & Marketing)

Future Toyota cars to feature finer

styling

Naomi Ishii

MD

Toyota Kirloskar Motor’s

Peter Raussendorf, Executive

Director HR & Admin of

Volkswagen India Private

Limited

Mechatronics Apprenticeship

Programme in India

spokesperson comment

Showcase 5 Concept Vehicles at SEMA

2014

Paul Edwards, Vice

President of

Chevrolet Marketing

Alan Batey, Executive

Vice President of

Global Chevrolet

Chevrolet Beat: Good choice in

Hatchback segment


Sumit Sawhney

managing director and

chief executive,

Renault India

interview analysis

KEY POINTS

Inaugurated Nissan Safety

Driving Forum

Expected better sale in October

from September

Planning to expand dealership by

2014-15

Evalia’s sales figure

Discontinued X-Trail and 370Z

Datsun Go+ to launch by 2015

No immediate plan for Terrano

4X4

Interview of

Mr. Ajay Raghuvanshi,

VP, Nissan India

product analysis

Nissan

26%

Toyota

25%

Honda

21%

Volkswa

gen

8% Skoda

7% Renault

7%

Chevrol

et

6%

share

Earlier this year Datsun, which is a subsidiary of Nissan, showcased their first product for the Indian automobile market, the Datsun Go, at the Auto Expo 2014.

Toyota India has launched the updated Etios range in the festivity of Diwali.

The Honda City will still remain the preferred choice due to the way it looks, the sort of features it has to offer, space which is plus point and performance which has impressed us along with others (City loyalists over the years).

Volkswagen has revealed the Fox Pepper Concept in images and gives the regular Fox hatchback an interesting sporty look coupled with an all-new engine under the hood.

The new Skoda Fabia made its public debut at this year’s Paris Motor Show in October. The car will be available in both hatchback and estate versions.

Looking for a bigger piece of the entry level luxury SUV pie, Renault has launched the 2014 edition of the Koleos with a series of changes which ought to make it more appealing to customers

The updated Chevrolet Cruze comes with a new six-speed manual and automatic transmission that offers improved fuel economy among other changes

Unit: BMI %

product segment analysis

share

-20

0

20

40

60

80

100

120

140

SUV Hatchback Sedan MUV

Tho

usa

nd

s

Chevrolet Honda Nissan Renault

Skoda Toyota Volkswagen

-20 0 20 40 60 80 100

Toyota

Nissan

Honda

Volkswagen

Skoda

Renault

Chevrolet

Thousands

SUV Hatchback Sedan MUV

Own segmentation

Unit: BMI

product analysis

0

5

10

15

20

25

30

35

40Ev

alia

Dat

sun

Go

Cit

y

Etio

s

Etio

s Li

va

Dat

sun

Go

Plu

s

Etio

s C

ross

Bri

o

Inn

ova

Cro

ss P

olo

Fab

ia

Am

aze

Du

ster

AW

D

Spar

k

Ko

leo

s

GT-

R

Sup

erb

HR

-V

Fox

Pep

per

Mo

bili

o

Pat

hfi

nd

er

Lexu

s

Bea

t

Cru

ze

Oct

avia

Imp

ala

Civ

ic T

yre

R

Pas

sat

Po

lo

Lod

gy Sail

Acc

ord

GT8

6

Jazz

Flu

ence

Mo

bile

Mo

ney

IDs

Rap

id

Stre

et U

p

Vis

ion

XS-

1

Du

ster

Tho

usa

nd

s

Overall car Ranking

Nissan Evalia received maximum coverage

Unit: BMI

corporate analysis

Toyota 40%

Volkswagen 36%

Honda 11%

Nissan 9%

Renault 3%

Skoda 1%

share Topic Company BMI

Global Sales Toyota 6,964

Global Sales Volkswagen 4,008

Best Apprentice Awards 2014 Volkswagen 2,236

Small Car Segment Toyota 1,856

Domestic Sale Honda 1,632

Deregulation Diesel Price Nissan 1,062

Recall Nissan 706

small car segment Renault 520

Global Sale Skoda 220

The performance of Toyota in the field of hybrid cars has been impressive to say the least. Toyota Motor Corporation has reached the magic figure of seven million units’ sales in the first nine months of the current calendar year and still going strong. The manufacturer at present sells 27 hybrid models and plug-in hybrid in over 90 nations across the globe.

11 women and 32 men were awarded from 38 Group locations

across 18 countries on 5 continents to apprentices who demonstrated

excellent performance and specialist competence. Globally, Volkswagen

Group is training about 20,000 young people.

Honda Cars India Ltd (HCIL) has sold more than one lakh cars powered by its diesel engine in the domestic market. The company first introduced its 1.5L i-DTEC diesel engine in India in April 2013 with Honda Amaze and was sequentially introduced in 4th Generation Honda City in January 2014 and mid-size MPV Honda Mobilio in July 2014.

Nissan recalled 9000 units of hatchback Micra and Sunny to replace the defective airbags. The recall is equipped with safety airbags made by Takata supplier.

Unit: BMI

distribution analysis

Honda 75%

Volkswagen 17%

Chevrolet 4%

Nissan 4%


Dealer Network Honda 11,416

Mody Auto Corp. Pvt. Ltd, Volkswagen Dealership, Mumbai

Volkswagen 2,632

Vinayak Chevrolet, Varanasi Dealer

Chevrolet 688

Dealer Network Nissan 576

Honda India recently announced that it eyes

expanding its dealership network by 35 per cent by the end of this fiscal.

Volkswagen has inaugurated a new

dealership in Mumbai – Volkswagen Mumbai North,

Mody Auto Corp. Pvt. Ltd

General Motors India has now inaugurated Vinayak Chevrolet, a 3S facility in

Varanasi taking its count in Uttar Pradesh to 16 sales

outlets and 20 service facilities. GM India now has

262 sales points and 275 service outlets in India.

Planning to expand 200 dealerships by the end of

2014-15, target is to maximize reach in top-20

cities

Unit: BMI

marketing analysis

Nissan 78%

Chevrolet 22%


Nissan Teaser Nissan 8,280

SEMA Show 2014 Chevrolet 2,528

2014 SEMA will see Chevrolet Cruze RS Plus Concept, SS Sport

Concept, Sonic Performance Concept, Sonic Accessories

Concept, and Impala Blackout Concept being unveiled.

Nissan teased an image of its new concept which will be showcased at the Sao Paulo

Motor Show, Brazil starting from October 28. The teaser image

suggests that the new vehicle will be an SUV or a crossover

Unit: BMI

website detail

Website Nissan Toyota Honda Volkswagen Skoda Chevrolet Renault

Rush Lane 11 16 15 13 3 7 7

CarTrade.com 12 16 17 9 2 4 6

CarDekho 12 18 9 9 5 2 2

Motorbeam.com 8 15 9 13 4 7

CarWale 8 12 8 5 3 1

OnCars.in 2 7 9 4 4 5

AutoCar India 5 6 6 6 1 3 4

Team-BHP.com 3 6 5 7 1 1 1

Motoroids.com 6 4 6 4 3

Cartrade 2 8 5 4 2 1

Zeegnition 3 2 3 2 1 1 2

Motor Trend India 2 3 3 2 1 1

Indian Drives 1 2 4 4

Burn Your Fuel 4 1 1 1 2

Goa On Wheels 2 1 1

NDTV 1 1 1

Biggaddi 1 1 1

WheelsUnplugged.com 1 1

Unit: No. of articles

Honda news was covered on all websites followed by Toyota

journalist detail Journalist Website Nissan Toyota Honda Volkswagen Skoda Chevrolet Renault

Aditya Chatterjee CarTrade.com 6 10 6 8 2 2 1

Ashwin Ram N P Rush Lane 5 7 7 4 2 3 2

Nikhil Puthran CarTrade.com 4 9 5 2 2

Nabanita Singha Roy Rush Lane 5 4 2 4 3 2

Raunak Awasthi CarDekho 3 8 2 2 1 1

Sagar Patel Rush Lane 1 3 4 3 1 1 2

Roger Dsouza CarTrade.com 2 2 7 3

Selvin Jose CarWale 2 3 2 3 3

Sagar Bhanushali CarWale 5 3 2 1 1

Hamza Ansari Indian Drives 1 2 4 4

Saurabh Sharma CarDekho 4 3 1 2 1

Eliza Lobo CarTrade.com 1 2 2 2 2 2

Suraj Viswanathan Motoroids.com 3 2 3 2

Akshit Juneja CarDekho 1 3 1 3 1

Utkarsh Chaudhary Burn Your Fuel 3 1 1 1 1

Pearl Daniels Rush Lane 2 2 2 1

Rajpal Singh CarDekho 1 1 3 1

Ninad Ambre CarWale 3 1 2

Bala Subramaniam N CarDekho 1 1 2 1

Venkat Desirazu CarWale 2 3

Suvil Susvirkar Motoroids.com 1 1 3

Vikram Gour Zeegnition 2 1 1

Saeed Akhtar Motoroids.com 1 1 1 1

Ayan Ghosh Motoroids.com 2 1 1

Gautam Goa On Wheels 2 1 1

Firdaus Shaikh CarDekho 1 1 1

Nikhil Raghavan CarTrade.com 1 1 1

Ajit Menon Zeegnition 1 1 1

Muntaser Mirkar Zeegnition 2

Uttara Choudhury Burn Your Fuel 1

Vikas Yogi NDTV 1

Saad Anwar CarDekho 1

Prithvi Radhakrishna CarDekho 1

Maximum journalist contributed to Honda and Toyota

Unit: No. of articles

Social medium

share of voice

Nissan

76%

Honda

18%

Renault

3%

Skoda

2%

Toyota

1% Volkswagen

0%

Unit: BMI Period: 13th to 31st Oct’14

Nissan: •#TerranoAnniversary

•Evalia

•Datsun Go plus

Honda: •#AmazeLongestDrive

•Amaze

•City

Renault: •#Duster AWD

•contest

•#DusterAWDCrew

Skoda: •Rapid

•Rapid TVC

•Vision C

Toyota •Etios

•Fortuner

•Faishon Bombay Daily

Volkswagen: •Passat

•Polo

•Udaipur

Nissan ranked #4 among all players

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Nissan Honda Renault Skoda Toyota Volkswagen

Negative

Neutral

Positive

sentiment analysis

Unit: sq. cm %

Fake contest

Overall industry received 87% positivity and 12% negativity.

- #TerranoAnniversary

- #AmazeLongestDrive

Customer care & servicing

#DusterAWD

servicing

Rapid

Customer care & servicing

Etios

Fake contest

Polo

Customer care

trend analysis

Unit: BMI

-0.5

0

0.5

1

1.5

2

2.5

3

Mill

ion

s

Toyota Nissan Honda2 Renault Skoda Volkswagen

visibility analysis

Nissan

63%

Honda

23%

Skoda

6%

Renault

3%

Toyota

3%

Volkswagen

2%

Nissan visibility was maximum (63%)

parameter analysis

Unit: BMI %

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Nissan Honda Renault Skoda Toyota Volkswagen

Marketing P&S Corporate Spokesperson HR Distribution

Marketing stories followed by product news was largely talked

Unit: BMI %

share

Renault

42%

Nissan

28%

Volkswage

n

19%

Skoda

11%

@RenaultIndia guys to boost sales here pls make ownership affordable by start open spares sale in retail market like

Maruti. #protip

Indian auto industry embraces diesel price deregulation

@RenaultIndia -@Nissan developing low cost airline thinking for the car industry: small but affordable frills

Nissan recalls around 9000 units of Sunny & Micra because of faulty airbags

Datsun's lackluster initial sales fall below Tata Nano

Toyota and Volkswagen India react to deregulation of diesel price

RT @YogenPratap: @volkswagenindia the group crosses the 200 million mark in vehicle production @AUTOBILDMAG

Volkswagen Academy Indiaâ€™s apprentice Anshuman Srivastava receives Best Apprentice Award

@SkodaIndia what were the top management thinking while pricing a super flopped model like YETI ? Who is his right mind will

but that guys ?

corporate analysis Post’s

marketing analysis

Nissan 75%

Honda 19%

Renault 2%

Skoda 2%

Toyota 1%

Volkswagen 1% share

Topic Company BMI

#TerranoAnniversary Nissan 5,478,548

#AmazeLongestDrive Honda 1,456,436

Nissan Cars Nissan 328,698

Nissan Terrano Nissan 252,818

Skoda Rapid Skoda 94,040

#DusterAWD Renault 87,270

Toyota Etios Toyota 50,872

Contest Renault 34,330

Volkswagen Cars Volkswagen 12762

Company Post

Nissan

- I lay on the grass and the Terrano was a blur Even then it was a poetic

murmur! @Nissan_India #TerranoAnniversary -@Nissan_India #TerranoAnniversary May the Force of TERRANO Be With You All Now and Always in the Years To Come -@Nissan_India #TerranoAnniversary No road's been difficult for you As you've so well proved! U're to d upward bound!

- RT @HondaCarIndia: Want to know what happened on day 30 of the #AmazeLongestDrive? - RT @FechTreak: RJ Rapid Rashmi is entertaining and she sings well too.. @HondaCarIndia #AmazeLongestDrive #Amaze - RT @HondaCarIndia: Day 31 on the #AmazeLongestDrive we captured some amazing moments & drove on the well maintained NH-7.

RT @SkodaIndia: With cruise control, rest your 'accelerator foot' on open roads in the New #SKODA #Rapid -RT @SkodaIndia: The New #SKODA #Rapid. It's got the looks, the drive and the spirit. Experience it yourself: - RT @SkodaIndia: Have you watched the thrilling TVC of the New #SKODA #Rapid yet?

-RT @RenaultIndia: Watch the new Renault #DusterAWDâ€™s advanced suspension iron out every crease on the road as well as off it -@RenaultIndia @Animesh_F1 @Narenk90 #DusterAWD Thanks a lot team for this wonderful G Shock watch #Lovingit

-#Toyota #Etios, #Liva facelift launched with standard dual #airbags; -@CarWale Here's my love... The beast @Toyota_India Fortuner... A small surprise for my mum... #CarWaleDiwali -Toyota @Toyota @Toyota_India partners with fashion diva Claire Sulmers #fashionbombdaily

-RT @indianautos: #VW #Fox Pepper small car concept revealed ahead of the Sao Paulo show -RT @volkswagenindia: Dual front airbags and superior build quality. Standard in every Volkswagen.

Unit: BMI %

Product & Services analysis

share

Topic Company BMI

Terrano Nissan 61312

Rapid Skoda 52830

Etios Toyota 36108

Servicing Renault -9594

Servicing Volkswagen -15537

Customer care Honda -17440

Recall Honda -19704

Customer care Volkswagen -30318

Customer care Skoda -53240

Company Post

- We are in Amritsar to drive the @Nissan_India #Terrano to Palampur. Excited to explore @PD_Official

- . @Nissan_India Evalia Special Variant launched in India - @Nissan_India #Evalia gets souped up with aggressive styling & additional

features.Priced at â‚¹11.61 lakhs @motorbeam

-#Toyota #Etios and #Liva facelifts from INR 4.76 lakhs – - Very happy to see dual airbags as standard on all variants in the new Toyota Etios and Liva... Well done @Toyota_India

-RT @SkodaIndia: Experience lightning fast gear shifts with the 7-speed #DSG gearbox in the New #SKODA #Rapid: -RT @SkodaIndia: The #SKODA Vision C Concept, equipped with a bivalent CNG + petrol turbo engine, can attain speeds of 214 km/h. -@SkodaIndia I am still awaiting your reply... Hope you use social media for not just promo/marketing...but also customer service! -@SkodaIndia I have written to that email I'd & to Mr. Sudhir Rao. Wonder if I could speak to someone responsible,its a consistent experience RT @tweets_subrat: Cheated by @SkodaIndia - Don't buy Skoda Vehicle- Worst Car Company! I want my money refund with compensation!

-@RenaultIndia misguide the costumer.All they say is "Parts are not available" are you kidding me. This is a car which is in high demand cont -@RenaultIndia i bought a duster about 8 months back and about 2 months back i met with an accident. Ever since then my car has been cont. -@RenaultIndia you hv the worst after sales service i hv ever come across. When u sell a car, train ur people at service center how to tlk.

-#Honda #Brio, #Amaze, #CRV #recalled due to airbag fault >> http://t.co/yamGQBqryU @hondacarindia -@HondaCarIndia Another joke. I had sent my mail on 14/10/2014. Till today, no response. This is the customer care of #Honda in #India

-@volkswagenindia my car reduced to ashes at the service center yet to get the compensation from the Volkswagen India -Dear @volkswagenindia price for jetta door lock quoted as 9k n 7k by 2 VW dealers in Mumbai. Explain the difference. Rampant malpractice?

-60

-40

-20

0

20

40

60

80

100Th

ou

san

ds

Unit: BMI %

spokesperson analysis

Honda 40%

Skoda 32%

Nissan 28%

share

Topic Company BMI

Hironori Kanayama Honda 5,456

Sudhir Rao Skoda 4,284

Datson Redi Go Nissan 2,288

Company Post

What are @HondaCarIndiaâ€™s prospects in the #luxury car market? Prez. & CEO Hironori Kanayama tells on #CeoOnTheDrive|

Watch Chairman & MD, Sudhir Rao discuss @SkodaIndia's plans with @hormazdsorabjee on #CEOonTheDrive

- "There is opportunity for a high quality, feature rich car below Rs 3 lakh," says @Nissan_India pres Guillaume Sicard, hinting at redi-GO - #GillaumeSicard president @Nissan_India recognises to shift focus to #India & marketing the weakest

Unit: BMI %

HR analysis

Volkswagen 56%

Honda 21%

Skoda 22%

Nissan 1% share

Topic Company BMI

Plant Tour Volkswagen 1,518

Internship Skoda 690

Queries Honda 690

Arun Malhotra Nissan 30

Company Post

@volkswagenindia visited the pune plant 2day an awesome exposure starting 4m the initial station to th end point! Quality n th staff 2 good

@SkodaIndia Hi I am MBA first year student! I would be really thakful if you could guide me regarding your summer internship program !

@HondaCarIndia Hi! I am MBA first year student! I would be really thankful if you could guide me regarding your summer internship program !

RT @CarWale: Arun Malhotra has been appointed as the new managing director of @Nissan_India

Unit: BMI %

Distribution analysis

share

Topic Company BMI

Etios Toyota 4,590

Flipkart Renault 3,444

Dealers Skoda -1,400

Delivery Delay Honda -2,114

Complaint Volkswagen -2,156

Car registration Honda -2,214

Surya Nissan Nissan -2,552

Laura Skoda -2,856

Customer care Honda -2,988

Company Post

- Refreshed #Toyota #Etios and #Liva arrive at dealerships – - Comment on In Images â€“ Refreshed Toyota Etios and Liva arrive at

dealerships by Mohan Mathew

-@Flipkart takes online shopping to the next level. Introduces sale of @RenaultIndia #Duster on its homepage!

-Volkswagen India inaugurates new Mumbai North dealership - @volkswagenindia what is the expected delivery date for vento

TDI DSG? is thr an increase in price for same effective nov 01, 2014?

- @volkswagenindia Team,your demo car with plate KA 51 TC 08 in Bangalore was driving very rash & ignored all traffic rules.Please take action

-New Review on SURYA NISSAN: Guarantee Card not offered inspite of Asking 8 times in 3 months @Nissan @Nissan_India - @Nissan_India In still bearing you.... But no RC so far. Poor service. - @Nissan_India my number 7507976020 Car terrano premium

model bronze grey color ordered on 25/09 still no update on delivery.

-@SkodaIndia viraj Skoda changes battery when it wasn't required !!! #skoda #laura - @SkodaIndia Your dealer's are crap. That's why I never buy

Skoda again - @SkodaIndia : Want to know the delivery period for Octavia 1.

4 TSI ambition black, booked on 16th July 2014, yet to receive any intimation

- @SkodaIndia I regret the decision of booking Superb with you. Nearly 3 months, and your dealer is still clueless on an ETA date of delivery.

-@HondaCarIndia 9810182727 Gurgaon ring road Honda. I have withdrawn my booking out of disgust. May buy 1st non Honda car in ten yrs now. -Unprofessional of @HondaCarIndia dealer asking to either pay more money for car registration or get it done myself after temp no. expired.2 @HondaCarIndia Whom can i reach for delayed delivery without intimation? Pathetic customer service,ring road honda,Gurgaon.

-20

-15

-10

-5

0

5

10Th

ou

san

ds

Unit: BMI %

platform detail

0

500

1000

1500

2000

2500

3000

3500

Nissan Honda Skoda Renault Volkswagen Toyota

Twitter WordPress vBulletin Facebook Blogger Blogsmith

Twitter platform contributed maximum by each company maximum covered

by Nissan

Unit: no. of posts

Author detail

Unit: no. of posts

Top 20 Author for NISSAN

stopthestart

InMyLifeeeeee

alexguiarebello

jaythakkar9

arvindpassey

ursvenkey

MehekMahtani

divyamisra2

krk77

NimmmaK

abyshekhar

sushilkumars

goeldeepak09

karishmadmpy

nidc13

thekopargaonkar

D_KohlEyedChic

KripalMangukia

Being_Alien

pratheesh_ps

Top 20 Author for HONDA

Bhavya_Kaushik

LilMissDoubtful

Sihyeu

BunnyPunia

Hetal8485Patel

ShantonilNag

gupta_kaushal

DeepuD_84

vinaylohia82

parinshah79

rimsriya

AlnoorKotadia

nidc13

cool_vand

MehekMahtani

gaadi

highwayrocky

Being_royals

csannukr

MaitreniMishra

Top 20 Author for SKODA

dhavalgandhi007

madhav_pastey

Loveyouchoti

cskkanu

tweets_subrat

CON_BJPbhaibhai

naalayak_dude

Vixxzzz

amitsingh2220

abhiru80

EvoIndiaMag

trinitiesinfo

whizkaran

indianautos

svp7

iPankajS

hellzangell

iumsaqlain

adixxon

milind1835

Top 20 Author for RENAULT

parinshah79

TarunWadhwani92

ashgoenka1

EvoIndiaMag

DrShefali23

Dhyani1811

MotorVikatan

iamafhu

aditikaps

dineshjoshi70

Greatssk

iamKaranB

justnlawless

DJPRATIKELEVAT

E

RoyalNsmart

Animesh_F1

ashishlimaye

Narenk90

jattsays

ItsShannaMay

Top 20 Author for VOLKSWAGEN

autocarindiamag

VijitJain

SanRMaadhwa

RKotra

setu4993

Nisha_Hindu

99Cars

amrit_jha

SaahilGM

skodithala

wolfmiaow

theangrysaint

ketankapoor

Angadluthra

adixxon

vishalkmumbai

Bingeljell

ni_sh_il

VW401Dixie

Iamfahdbaig

Top 20 Author for TOYOTA

indianautos

MehekMahtani

vinaylohia82

rohanbajaj2008

MotownIndia

motorbeam

PTharyan

autocarindiamag

madsarmad

99Cars

anindasardar

CarDekho

Zigwheels

Zeegnition

singharpit31

hriddhi10

Dulal_Upadhay

Pooja14230261

aarizrizvi

deepakgurunath

Thank you Merrill Sequeira [email protected] +91 9819208301 Ashutosh [email protected] +91 98202 81935 403, Shivam Chambers, SV Road, Goregaon-West, Mumbai-400 062 www.kanalytics.in

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