communicating your research - university of york · communicating your research sam martin –...
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Communicating your research
Sam Martin – Media Relations Sheila Perry – Research Marketing Manager
Holly Squire – Commissioning Editor, The Conversation
Why communicate your research?
Pathways to Impact:
• Spark debate and discussion; open up new dialogues with policy-makers, research councils
• Showcase your expertise to a mass audience; social value; REF
Reputation: personal/institution; inspire people
Open up your research to scrutiny
Generate new research ideas
Research
Press Release
The Conversation
Social Media
Events
University research site Video
Press Releases
• Your research is newsworthy! Get in touch but give us as much warning as possible
• Think about a top line - headline bullet points/facts and figures
• Quotes - what is the possible impact of your research?
• Images! Great pictures can really lift a piece of research
• Be available. Make sure you are free to talk to journalists
The mystery of the ‘Tremulous Hand of Worcester’
Research paper
Press release
https://www.youtube.com/watch?v=c-EU-rKkNRg
Medieval doodles – research paper
Press release
Media coverage
England’s immigrants project
Press release
Particulates and preterm birth
Particulates and preterm birth- research paper
Press release
Expert reaction
Social Media
Research website
University homepage
Departmental homepage
Research snapshots
University homepage
Social media
Using research in University corporate publications
Events
Over 1,000 tickets downloaded for YorkTalks 2017 32,000 attended the Festival of Ideas in 2017 15,000 attend open lectures every year
Keep in touch!
Alistair Keely – Head of Media Relations [email protected] (Press releases, expert reaction, media handling) Sheila Perry – Research Marketing Manager [email protected] (Articles for the University research site, Conversation articles)
Holly Squire from The Conversation
(Click Prezi logo to play)
