communicating to your audience on social media
TRANSCRIPT
COMMUNICATING TO YOUR AUDIENCE ON SOCIAL MEDIA
Susi AcordMedia & Communications Manager, Rural Action
TODAY How to communicate on Social Media platforms Tips Tools Social Media pages Examples of posts that could be better
COMMUNICATIONS = INFORMATION
LETS BREAK IT DOWN…
MARKETING = INFLUENCEADVERTISING = PRODUCT, PRICE, PROMOTION, PLACEMENT PR= RELATIONSHIPS
BRANDING = VALUE
COMMUNICATIONS = INFORMATION
LETS BREAK IT DOWN…
MARKETING = INFLUENCEADVERTISING = PRODUCT, PRICE, PROMOTION, PLACEMENT PR= RELATIONSHIPS
BRANDING = VALUE
INFLUENCING YOUR AUDIENCE What Platform? Best Practices? Depends on network, but…
Keep it short Use images Keep people engaged Make it personal “YOU” Engage with them – People want to feel valued Keep content current Tell them how they can help / what you want them to do Tag partners and volunteers
DO’S + DON’TS
Do Use Social Media, It is a great way to engage people Don’t get on every platform unless you can effectively manage it Do think about how many pages you want – Organizational/
Programmatic? Do have fun with it – people love to laugh Don’t engage in negativity, but don’t ignore it either – customer
service basics Do develop some light protocols for use at your organization Don’t get hung up if another staff person makes a mistake or
forgets a protocol
TOOLS URL Shorteners Canva.com – Free/Inexpensive Graphic Design and Stock Imagery Social Media Management Dashboards - Hootsuite Integration tools – Constant Contact Social Media Size Guide – Optimizing images on popular platforms. Click here