communicating the experiences in seoul
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Communicating the experiences in SeoulTRANSCRIPT
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Experiencing Seoul Introducing ‘Banchan’
Group 6 | Ji-‐Hye Kim | Sung-‐Woo Hong| Doo-‐I Kim | Min-‐Hee Kang | Veronica Lai
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Lets meet Katy again… Although it is her first time to Korea, she has tried Korean food in London before. Only limited to famous dishes. (eg. Bibibak and BBQ )
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About Banchan
‘Korean Tapas’ .
Set in the middle of the table for sharing .
Can be replenished during the meal .
Free of charge .
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Creative Rationale
Explore .
Experience .
Exclusive .
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Art Direction
Combination
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Touchpoints overview
Airport / In-flight .
Touist Information Center .
Restaurants .
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Have you met our ‘Banchan’?
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Airport image
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• Screen 1
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• Screen 2
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• Screen 3
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The preparation of ‘ Banchan’
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