communicating impact and public valueagrilife.org/neraoc/files/2017/01/session-48.pdf · impact, by...
TRANSCRIPT
![Page 1: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/1.jpg)
Communicating Impact and Public Value
An 1890 Perspective on Impact Statements
![Page 2: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/2.jpg)
Back to the Basics
To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.
–Anthony Robbins
![Page 3: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/3.jpg)
Back to the Basics
The single biggest problem in communication is the illusion that it has taken place.
![Page 4: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/4.jpg)
Back to the Basics
What is the shortest word in the English language that contains the letters: abcdef ?
Answer: FEEDBACK - an essential element of good communication.
![Page 5: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/5.jpg)
Back to the Basics
Tell me and I’ll forget. Show me and I might remember. Involve me and I will understand.”
– Benjamin Franklin
![Page 6: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/6.jpg)
Communicating IMPACT
• What is IMPACT?
• Who is IMPACTed?
• Who Cares about IMPACT and Why?
• Best practices and Results
![Page 7: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/7.jpg)
What is Impact?
IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge, influences policy, advances the field of agriculture and nutrition and prepares students for jobs.
![Page 8: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/8.jpg)
Where to begin?
![Page 9: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/9.jpg)
What is Impact?
Changes in behavior, conditions or knowledge
![Page 10: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/10.jpg)
Impact for whom
Under-represented and Underserved
Small acreage producers
Small business owners
First-time homebuyers
Senior homeowners
First generation college families
Low income and government assisted communities
![Page 11: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/11.jpg)
What is Impact?
Influences policy
![Page 12: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/12.jpg)
Who cares and why?
![Page 13: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/13.jpg)
What is Impact?
Advances the field of agriculture and nutrition
![Page 14: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/14.jpg)
Impact for whom
![Page 15: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/15.jpg)
What is Impact?
Prepares students for jobs
![Page 16: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/16.jpg)
Impact for whom
![Page 17: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/17.jpg)
The Starting Point
• Multi-media solutions • Blogging • Social media • Printed publications • Video productions • Podcasts and Radio Shows
![Page 18: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/18.jpg)
This is How We Do It…
• Blogging • Drives traffic • Establishes authority • Gets you discovered on social media • Creates an outlet for factsheets, white papers, and webinars
Source: https://blog.hubspot.com/marketing/the-benefits-of-business-blogging-ht
![Page 19: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/19.jpg)
This is How We Do It…
• Social media • Cost effective • Builds brand loyalty • It's LIVE with realtime interaction • Meets the human need for social connection
Source: http://www.socialmediatoday.com/content/4-reasons-social-media-effective
![Page 20: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/20.jpg)
This is How We Do It…
• Printed publications • Tangible • Allow people to unplug • Perceived as more credible than web content • People go to the web for answers; they go to print to ask
questions and think outside the box
Source: http://contentmarketinginstitute.com/2012/10/print-content-strategy
![Page 21: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/21.jpg)
This is How We Do It…
• Video productions • Engage and ignite emotions • Appeals to mobile users • More likely to show up first on Google with embedded
videos
Source: https://www.dreamgrow.com/8-reasons-why-your-business-should-use-video-marketing/
![Page 22: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/22.jpg)
This is How We Do It…
Visit www.pvamu.edu/CAHS
![Page 23: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/23.jpg)
This is How We Do It…
Visit www.pvamu.edu/CAHS
![Page 24: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/24.jpg)
This is How We Do It…
Visit www.pvamu.edu/CAHS
![Page 25: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/25.jpg)
This is How We Do It…
Visit www.pvamu.edu/CAHS
![Page 26: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/26.jpg)
This is How We Do It…
Visit www.pvamu.edu/CAHS
![Page 27: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/27.jpg)
This is How We Do It…
Visit www.pvamu.edu/CAHS
![Page 28: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/28.jpg)
The Results
• Between 2015 and 2016 • 5000 connections across all social media • 35,000 various printed publications in circulation • 3500 views reported on YouTube • 2.5% increase in pageviews (92K) and a 9.5% increase in
unique pageviews (65K)
Visit www.pvamu.edu/CAHS
![Page 29: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/29.jpg)
Our Expectations
• Persuade
• Public value
• Sustainable or increased funding
• Brand recognition
• Increased program participation
• Public benefit
• Lower population below poverty
• Lower medical expenses
• Increased ownership and civic engagement
Visit www.pvamu.edu/CAHS
![Page 30: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/30.jpg)
Beyond Our Reach
• Land-grant.org
• Landgrantimpacts.org
• Agisamerica.org
• Multistateresearchimpacts.org
![Page 31: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/31.jpg)
Beyond Our Reach
• See more examples at www.pvamu.edu/CAHS
• Questions?
![Page 32: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/32.jpg)
Using Impact Statement…How the T States Work
![Page 33: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/33.jpg)
Use of Impact Statements
Focus on needs of specific stakeholders
One size does not fit all May require multiple statements
![Page 34: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/34.jpg)
We Target Audiences
Elected officials Legislative staff members Administration Program participants Program funders Other influential people
![Page 35: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/35.jpg)
What We Know About Our Audience What do they care about? What do they need to know to
make decisions? What are their hot buttons?
![Page 36: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/36.jpg)
Texas Process
Focus is primarily on economic impact Most sought after information by
our key stakeholders Also focus on social impact Use of public value statements at
state and local levels
![Page 37: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/37.jpg)
![Page 38: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/38.jpg)
![Page 39: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/39.jpg)
![Page 40: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/40.jpg)
More examples at:https://agrilifeextension.tamu.edu/a
bout/economic-impact-briefs/
![Page 41: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/41.jpg)
Tennessee Process
Focus is on: Economic value or efficacy Environmental quality Social well-being Health and well-being
![Page 42: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/42.jpg)
![Page 43: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/43.jpg)
![Page 44: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/44.jpg)
![Page 45: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/45.jpg)
Video Impact Statementhttps://animoto.com/play/v8xRHXhW3HnG4PUHP1W1iQ
More examples at:https://ag.tennessee.edu/alec/Pages/EvaluationReports.aspx
![Page 46: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/46.jpg)
Land Grant Impacts System
National repository for Extension and Research Impact Statements Access is granted by
directors/administrators Every institution has people with
access
![Page 47: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/47.jpg)
Land Grant Impacts System
Two sides to system Password Protected – Controlled
access for entry and editing of statements Public – Information about LG
system and public search of statements
![Page 48: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/48.jpg)
Land Grant Impacts System
System is used by various groups to demonstrate impact NIFA Kglobal Internal writing teams
![Page 49: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/49.jpg)
![Page 50: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/50.jpg)
![Page 51: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/51.jpg)
![Page 52: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/52.jpg)
Land Grant Impacts System
Land Grant System URL
http://www.landgrantimpacts.org
Let’s take a look!!!
![Page 53: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/53.jpg)
Questions?
![Page 54: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/54.jpg)
Communicating Impacts and Public Value – Part 2
Virginia Bueno, Communications Director
![Page 55: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/55.jpg)
How NIFA ShowcasesYour Projects
![Page 57: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/57.jpg)
NIFA Public Web
NIFA projects study the population decline of clams on Lummi Nation tidal flats
![Page 58: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/58.jpg)
• @USDA_NIFA
• #NIFAImpacts.
• USDA Facebook page
Social Media
![Page 59: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/59.jpg)
Congressional Testimony/Outreach
![Page 60: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/60.jpg)
Congressional Relations
From: Stull, Josh - NIFASent: Monday, April 10, 2017 12:33 PMTo: Stull, Josh - NIFA <[email protected]>Subject: National Institute of Food and Agriculture (NIFA) Update/Items of Interest - 4/10/17
Impacts/News of Interest/Events:
1.) The link between pig production and quality - With NIFA funding, researchers at North Carolina A&T State University examined how different production systems affect the growth rate and meat quality of different breeds of pigs, including pure Berkshire pigs Hereford, Tamworth, and crossbred pigs. They tested alternative production systems, such as group housing in deep-bedded hoop barns and pasture-based production. The research revealed that alternative production systems may result in higher quality pigs. These approaches also have the potential to address animal welfare, environmental, and food safety concerns and could appeal to niche/specialty markets. here.
![Page 61: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/61.jpg)
Congressional Relations
2) Discovering virus-resistant peanuts - Leaf-spot diseases and drought stress are major factors that result in economic losses for peanut farmers. Researchers at Auburn University are using NIFA funding to identify molecular markers directly linked to these two challenges. After examining 118 peanut genotypes, researchers found four that were resistant to tomato spot wilted virus (TSWV). These highly resistant genotypes could be used to develop TSWV-resistant cultivars in a peanut-breeding program that will improve yields and profits.
3.) Parasitoids may control emerald ash borer population - The emerald ash borer is an invasive species that poses a major threat to the American ash tree. Researches at University of Kentucky’s Forest Entomology Lab have discovered a closely related native ash borer species that is kept in check by natural enemies, parasitoids. Researchers are investigating whether the native parasitoid can discover and control the invasive emerald ash borer. To that end, the Forest Entomology lab, in partnership with the Kentucky Office of the State Entomology, have released over 150,000 parasitoids across the counties since 2010.
![Page 62: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/62.jpg)
USDA Invests $13.6 Million in Citrus Greening ResearchWASHINGTON, Jan. 19, 2017 – The U.S. Department of Agriculture's (USDA) National Institute of Food and Agriculture (NIFA) today announced four grants totaling more than $13.6 million to combat a scourge on the nation’s citrus industry, citrus greening disease, aka Huanglongbing.
Among past projects, the University of Florida developed bactericides to help recover fruit production in HLB-affected orchards. Research at the University of California used virulence proteins to develop strategies for creating citrus rootstocks that are immune to HLB.
All NIFA Press Releases
![Page 63: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/63.jpg)
• Fresh from the Field –weekly impacts compendium
• NIFA Update – weekly news and information
Weekly eNewsletters
![Page 64: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/64.jpg)
• NIFA Annual Report• Fact Sheets• Infographics
NIFA Publications
![Page 65: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/65.jpg)
Blogs
![Page 66: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/66.jpg)
![Page 67: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/67.jpg)
![Page 68: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/68.jpg)
USDA announces breakthrough for people with peanut allergiesTheBlaze.com (blog) - Aug 27, 2014
US says non-allergic peanut moves closer to commercial realityReuters - Aug 26, 2014
USDA: Non-allergic peanut moves closer to commercial realityToronto Sun - Aug 26, 2014
Researchers say they have invented non-allergenic peanutsWashington Post - Aug 26, 2014
Non-allergic peanut moves closer to commercial reality: USTODAYonline - Aug 28, 2014
Hope for peanut allergy sufferersWTSP 10 News - Aug 27, 2014
![Page 69: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/69.jpg)
USDA announces breakthrough for people with peanut allergiesTheBlaze.com (blog) - Aug 27, 2014
US says non-allergic peanut moves closer to commercial realityReuters - Aug 26, 2014
USDA: Non-allergic peanut moves closer to commercial realityToronto Sun - Aug 26, 2014
Researchers say they have invented non-allergenic peanutsWashington Post - Aug 26, 2014
Non-allergic peanut moves closer to commercial reality: USTODAYonline - Aug 28, 2014
Hope for peanut allergy sufferersWTSP 10 News - Aug 27, 2014
![Page 70: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/70.jpg)
Non-allergic peanut moves closer to commercial realityTimes of Malta - Aug 28, 2014
Non-allergenic peanuts could soon be a realityTech Times - Aug 27, 2014
Dept. of Agriculture: Researchers are close to creating an allergy-free peanutRaw Story - Aug 26, 2014
Allergic to Peanuts? Researchers on Track to Change ItVoice of America - Aug 26, 2014
US says non-allergic peanut closer to commercial realityReuters - Aug 26, 2014
Non-allergic peanuts may be on the wayIndependent Online - Aug 28, 2014
![Page 71: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/71.jpg)
![Page 73: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/73.jpg)
Please Acknowledge NIFA Funding in Public Communications
• Publications• Posters• Interviews• Press Releases• Web• Videos• Press Events
![Page 74: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/74.jpg)
Key Takeaways Today:
• Communicating NIFA-Funded Impacts/Significant Outcomes is Important
• Sharing NIFA-Funded Impacts/Significant Outcomes with NIFA is Important
• Acknowledging NIFA-Funded Impacts/Significant Outcomes is Important
![Page 75: Communicating Impact and Public Valueagrilife.org/neraoc/files/2017/01/Session-48.pdf · IMPACT, by stakeholder definition, reflects a change in behavior, conditions or knowledge,](https://reader035.vdocuments.site/reader035/viewer/2022071006/5fc3edf05046ee2ee84e313c/html5/thumbnails/75.jpg)
“The power of telling stories isn’t just a better way to convey information; it’s a social act with social consequences.”(Source: The Conversation, May 30, 2016