communicating geodemographics

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COMMUNICATING GEODEMOGRAPHICS Dr Alex Singleton University College London Department of Geography and Centre for Advanced Spatial Analysis Spatial is Special! – www.spatial- literacy.org

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Communicating Geodemographics, Market Research Society Workshop - 2/11/08 - Alex D Singleton

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  • 1. COMMUNICATING GEODEMOGRAPHICS Dr Alex Singleton University College London Department of Geography andCentre for Advanced Spatial Analysis Spatial is Special! www.spatial-literacy.org

2.

  • Numbers are hard to visualise and understand
  • Multidimensional numbers are even harder to visualise and understand
  • For this reason many visualisation methods have been created

The Communication Problem 3. 4. THE PAST 5. Pen Portraits Experian CD ROM - Mosaic 6. Photographs Experian CD ROM - Mosaic 7. Text Experian CD ROM - Mosaic 8. Graphs Experian CD ROM - Mosaic 9. Maps Experian CD ROM - Mosaic 10. PRESENT

  • An evolving

11. API 3 rdPartyApplication Builder

  • Data :
  • Open Formats
  • Geo-RSS
  • KML
  • XML
  • Tiles

12. Esociety Project @ UCL Map API http://www.spatial-literacy.org/esocietyprofiler/ 13. Good start, but how do we get better maps?

  • What are the problems
    • Cant share easily
    • Static
    • No context (e.g. built environment) ....
  • Easy solution...
    • Convert to KML and display on google maps?
    • NO!

Traditional map in a GIS 14. Why NO!

  • KML Vector Format
    • Large maps lots complex vector data
    • Google maps API KML limit ~ 2meg
  • 2 Possible solutions
    • Limit complexity of the data shown keep as vector
      • E.g. London MET Police Crime
    • Use Raster
      • Slippy Maps - Tiles

15. KML (Vector) 16. Raster Tiles - with Gmap Creator http://www.casa.ucl.ac.uk/googlemaps/OAC-super-EngScotWales.html 17. Overlay & Transparency 100% 50% 18. OAC SuperGroups - London http://www.londonprofiler.org/ 19. OAC SuperGroups - London 20. London Profiler 21. www.nestoria.co.uk 22. London Profiler 23. THE FUTURE 24. BETTER USE OF THE INTERNET

  • Theme 1

25. www.publicprofiler.org 26. 27. 28. 29. Classification through consultation 30. BETTER MAPPING

  • Theme 2

31. Maptube http://www.maptube.org/ 32. 33. Maptube

  • Select Multiple Layers
  • Tiles
  • Remotely Hosted

Fade Control Close Legend 34. DATA INNOVATION

  • Theme 3

35.

  • www.publicprofiler.org/worldnames
  • Track international migration flows
  • Develop a classification of names
    • Links cultural, ethnic, linguistic roots of names

www.publicprofiler.org/worldnames 36.

  • 26 countriesin America, Europe, Asia and Oceania
  • Individuallevel data for300 millionpeople (full name and address)
  • 10.8 millionuniquesurnames
  • 6.5 millionuniqueforenames
  • Statistics atpostcode level

37. Singleton 38. www.onomap.org 39. Surnames UK Electoral Roll Foren ames Pablo Mateos Garcia Prez ... Juan Rosa Marta ... Snchez Rodrguez ...

    • Several iterations until self-contained cluster is exhausted
    • Cluster assigned an Onomap type

Mateoset al(2007) CASA Working Paper 116 40. Forename: ALEX - SCOTTISH Surname: SINGLETON - ENGLISH Overall Classification of this Person -ENGLISH www.onomap.org 41. Welsh Names http://en.wikipedia.org/wiki/Mimosa_(ship) aim was to establish a Welsh colony which would preserve the Welsh language and culture Mimosa (1865) 185 Welsh 42. REALTIME GEODEMOGRAPHICS

  • Theme 4

43. ? 44. ANY QUESTIONS?

  • Thanks...