communicating geodemographics
DESCRIPTION
Communicating Geodemographics, Market Research Society Workshop - 2/11/08 - Alex D SingletonTRANSCRIPT
- 1. COMMUNICATING GEODEMOGRAPHICS Dr Alex Singleton University College London Department of Geography andCentre for Advanced Spatial Analysis Spatial is Special! www.spatial-literacy.org
2.
- Numbers are hard to visualise and understand
- Multidimensional numbers are even harder to visualise and understand
- For this reason many visualisation methods have been created
The Communication Problem 3. 4. THE PAST 5. Pen Portraits Experian CD ROM - Mosaic 6. Photographs Experian CD ROM - Mosaic 7. Text Experian CD ROM - Mosaic 8. Graphs Experian CD ROM - Mosaic 9. Maps Experian CD ROM - Mosaic 10. PRESENT
- An evolving
11. API 3 rdPartyApplication Builder
- Data :
- Open Formats
- Geo-RSS
- KML
- XML
- Tiles
12. Esociety Project @ UCL Map API http://www.spatial-literacy.org/esocietyprofiler/ 13. Good start, but how do we get better maps?
- What are the problems
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- Cant share easily
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- Static
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- No context (e.g. built environment) ....
- Easy solution...
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- Convert to KML and display on google maps?
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- NO!
Traditional map in a GIS 14. Why NO!
- KML Vector Format
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- Large maps lots complex vector data
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- Google maps API KML limit ~ 2meg
- 2 Possible solutions
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- Limit complexity of the data shown keep as vector
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- E.g. London MET Police Crime
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- Use Raster
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- Slippy Maps - Tiles
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15. KML (Vector) 16. Raster Tiles - with Gmap Creator http://www.casa.ucl.ac.uk/googlemaps/OAC-super-EngScotWales.html 17. Overlay & Transparency 100% 50% 18. OAC SuperGroups - London http://www.londonprofiler.org/ 19. OAC SuperGroups - London 20. London Profiler 21. www.nestoria.co.uk 22. London Profiler 23. THE FUTURE 24. BETTER USE OF THE INTERNET
- Theme 1
25. www.publicprofiler.org 26. 27. 28. 29. Classification through consultation 30. BETTER MAPPING
- Theme 2
31. Maptube http://www.maptube.org/ 32. 33. Maptube
- Select Multiple Layers
- Tiles
- Remotely Hosted
Fade Control Close Legend 34. DATA INNOVATION
- Theme 3
35.
- www.publicprofiler.org/worldnames
- Track international migration flows
- Develop a classification of names
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- Links cultural, ethnic, linguistic roots of names
www.publicprofiler.org/worldnames 36.
- 26 countriesin America, Europe, Asia and Oceania
- Individuallevel data for300 millionpeople (full name and address)
- 10.8 millionuniquesurnames
- 6.5 millionuniqueforenames
- Statistics atpostcode level
37. Singleton 38. www.onomap.org 39. Surnames UK Electoral Roll Foren ames Pablo Mateos Garcia Prez ... Juan Rosa Marta ... Snchez Rodrguez ...
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- Several iterations until self-contained cluster is exhausted
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- Cluster assigned an Onomap type
Mateoset al(2007) CASA Working Paper 116 40. Forename: ALEX - SCOTTISH Surname: SINGLETON - ENGLISH Overall Classification of this Person -ENGLISH www.onomap.org 41. Welsh Names http://en.wikipedia.org/wiki/Mimosa_(ship) aim was to establish a Welsh colony which would preserve the Welsh language and culture Mimosa (1865) 185 Welsh 42. REALTIME GEODEMOGRAPHICS
- Theme 4
43. ? 44. ANY QUESTIONS?
- Thanks...