communicate your belief
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Inspire with your storyTRANSCRIPT
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Communicate your belief
Carlos de Paladella
martes, 25 de febrero de 14
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What do we do
How do we do it
Why do we do it
martes, 25 de febrero de 14
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What do we do
How do we do it
Why do we do it
We all know...
Some know...
A few know...
martes, 25 de febrero de 14
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Why
How
What
We communicate: what and How
We need to improve on the: Why martes, 25 de febrero de 14
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What, How messages go to our Language Center
Why messages go to our Limbic Center
martes, 25 de febrero de 14
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Language Center is the ra7onale maker
Limbic Center is the decision maker
Why What, How
martes, 25 de febrero de 14
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Who communicates differently?
martes, 25 de febrero de 14
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Think different
martes, 25 de febrero de 14
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I have a dream
martes, 25 de febrero de 14
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Why
How
What
They communicate their belief
...and they inspiremartes, 25 de febrero de 14
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An organization that inspires is the one that thinks, acts and communicates
from the inside out
martes, 25 de febrero de 14
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Example
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We do great computers and tablets
With the most op9mized and fast technology available
Because we want you to have the best tools for your work and life
We believe in changing the status quo, we believe in thinking differently
Changing by designing simple to use, beautiful,
user friendly...
And then it just happens...we create great computers
martes, 25 de febrero de 14
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We do great computers and tablets
With the most op9mized and fast technology available
Because we want you to have the best tools for your work and life
We believe in changing the status quo, we believe in thinking differently
Changing by designing simple to use, beautiful,
user friendly...
And then it just happens...we create great computers
What
How
Why
Why
How
What
martes, 25 de febrero de 14
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People don’t buy WHAT you do, they buy WHY you do it
martes, 25 de febrero de 14
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67%
33%
iPadAll Others
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The goal is to do business with people that believe what you believe
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Communicate your belief
One person with a belief is equal to ninety-nine who have only interests.
John Stuart Mill
martes, 25 de febrero de 14