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How to contact JAMA

Please visit us at:www.jama-english.jp

June 2010

Common Challenges,Common FutureJapanese Auto Manufacturers Contribute to the Competitiveness of Europe’s Motor Industry

2010

Contents

2

Japanese Auto Manufacturers Contribute to the Competitiveness of Europe’s Motor IndustryCommon Challenges, Common Future

Foreword

Production in the European Union

Research & Development in the European Union

EU Production and Exports

by Japanese Automakers

Investment and Employment

News from Our Members

Japanese Automakers’ Purchases of EU Parts

Automotive Ties between Europe and Japan

3

10

11

4

6

8

8

9

Japanese Automakers in the EUContributing to Low-Carbon Road Transport and a Competitive Motor Industry

The global urgency of addressing climate change has prompted vital discussions on government policies to

promote eco-friendly vehicles and on strengthening the competitiveness of the automotive industry in the transition

to decarbonised road transport. Despite the challenges posed by the global economic slowdown since autumn

2008, Japanese automobile manufacturers are contributing to the economy and employment in the European Union

through their production, research-and-development, distribution and other activities in the EU, and contributing to

the shift to low-carbon transport through their supply of eco-friendly vehicles.

Figures for 2009 attest to the significance of these contributions:

● Cumulative investment by Japanese automakers in European production and R&D facilities reached nearly

€21.49 billion.

● 1.13 million vehicles were produced by Japanese automakers in the EU in 2009.● Japanese automakers operated a total of 13 manufacturing plants and 12 R&D and design centres in the EU and

purchased €9.73 billion worth of EU-made parts.

● Directly in those operations and indirectly in sales distribution, Japanese automakers’ activities involved the employment of 136,054 people across Europe.

● EU-made Japanese models exported from the EU in 2009 totalled 56,173 units.

Japanese automakers are and will continue carrying out comprehensive measures to reduce CO2 emissions in the

fight against global warming. These include, among other efforts, continuously advancing technologies to enhance

automotive fuel efficiency; developing and marketing next-generation alternative-energy vehicles, to help expedite

low-carbon fleet renewal; researching and recommending road infrastructure measures to promote smoother traffic

flow; and actively promoting ecodriving by all vehicle users. Low-carbon road transport is only achievable, however,

by means of an integrated approach involving the efforts not solely of the automotive industry but of all the

stakeholders concerned, including fuel/power suppliers, government, and vehicle users.

Economic and climate change issues being common challenges for the EU and Japan, JAMA members welcomed

the outcome of the EU-Japan Summit held in Tokyo on 28 April this year, during which the European Commission

and Japanese government agreed on cooperation in addressing climate change and on launching a joint

examination of “the ways to comprehensively strengthen and integrate” the EU-Japan economic relationship.

With respect to the recently-launched EU strategy for clean and energy-efficient vehicles, the Japanese auto

manufacturers look forward to a constructive dialogue with European stakeholders so that, together, they can help

make possible an early transition to sustainable mobility.

JAMA members are committed to contributing to the further growth of the auto industries in both Europe and Japan,

through an enhanced partnership with the EU in tackling global challenges.

3

Production in the European Union Production Facilities in the European Unionp Production Facilities in thhe European Unionp

4

Japanese manufacturers build and produce cars in Europe to meet the needs of European consumers.

Japanese manufacturers currently operate13 production facilities in 8 EU countries.

Japanese manufacturers produced1.13 million vehicles and employed 31,695 people in their EU production operations in 2009.

Location(Start of Operation) Products EmployeesManufacturer Equity Shares

UnitsProducedin 2008

TotalInvestment

(million)

UnitsProducedin 2009

5

Company Emploedd9

er L

(Start

UNITED KINGDOM

1 Nissan Sunderland(1986)

Nissan MotorManufacturing (UK) Ltd.

(Nissan Motor Manufacturing Sunderland Plant)

Nissan Europe 100%

386,555 338,150 4,163 GBP 2,440Micra, Micra C+C, Note,

Qashqai, Qashqai+2

2 ToyotaBurnaston,

Deeside(1992)

Toyota Motor Manufacturing

(UK) Ltd. (TMUK)TME 100%

213,000198,000

127,000 89,000

3,500 EUR 3,665Avensis, AurisEngines

3 Honda Swindon(1992)

Honda of the UK Manufacturing Ltd.

(HUM)

Honda Motor Europe 86.32%

Honda Motor 13.68%

230,423 75,583 3,000 GBP 1,440Civic (3D, 5D) , CR-V, Jazz

Engines

4 Toyota Valenciennes(2001)

Toyota MotorManufacturing France

S.A.S. (TMMF)TME 100% 240,000 208,000 3,650 EUR 897Yaris

(HUM) 13.68%

4 Toyota enciennesValToyota Motorf t i FM TME 100%T 40 00024 208 0000 503 65 EURE 897Yaris

FRANCE

THE NETHERLANDS

8 MitsubishiBorn(1991)

Netherlands Car B.V. (NedCar)

MMC 85%MME 15% 59,223 50,620 1,590 EUR 1,483

(1991-2005)Colt, Outlander

6 Toyota Ovar(1968)

Toyota CaetanoPortugal, S.A.

(TCAP)TME 27% 6,000 2,000 340 EUR 44

Dyna,Hiace,Optimo

7 Tramagal(1996)

Mitsubishi Fuso Truck Europe S.A. (MFTE)

Mitsubishi Fuso100% 10,856 2,921 330 EUR 57.9Canter

6 Toyota OvarToyota CaetanoTPortugal S A TME 27% 6 000 2 0000 4034 EUR 44

Dyna,Hiace

PORTUGAL

Mitsubishi Fuso

( )S.A.S. (TMMF)

SPAIN

5 Nissan Barcelona, Avila,

Cantabria(1983)

Nissan Motor Iberica S.A. Nissan99.79%

156,961 52,502 4,292 EUR 2,757.2

X83 (Nissan Primastar, RenaultTrafic and Opel Vivaro),

Navara, Pathfinder, Atleon, F91A (Nissan Cabstar,

Renault Trucks Maxity)Diesel engines,

Manual transmissions, Engines, Axle parts

9 Suzuki Esztergom

(1992)Magyar Suzuki

CorporationSuzuki97.5%

281,686 180,166 3,490Splash,Swift,SX4

( )( ) 991 2005)(19

9 S kisztergomEsMagyar Suzuki Suzuki 81 68628 180 1666 903 49

Splash,Swift

HUNGARY

10 Isuzu Tychy(1999)

Isuzu MotorsPolska Sp.zo.o.

(ISPOL)

Isuzu 40%GM 60% 142,932 122,348 550 JPY 27,400Diesel engines

11 Toyota Walbrzych

(2002)

ToyotaMotor Manufacturing

Poland Sp.zo.o (TMMP)

TME 94%Aisin 6%

582,000335,000

532,000369,000

2,010 EUR 428Transmissions,

Engines

12 Toyota Jelcz Laskowice

(2005)Toyota Motor IndustriesPoland Sp.zo.o. (TMIP)

TME 60%TIC 40% 109,000 68,000 740 EUR 242Engines

( )p SX4

10 IsuzuTychyIsuzu Motors

Polska Sp zo oIsuzu 40%

2 93214 122 3488 5055 YJPY 27 400YDiesel engines

POLAND


13 Toyota Kolin(2005)

Toyota Peugeot Citroën Automobile Czech, s.r.o.

(TPCA)

TMC 50%PSA 50% 108,000 100,000 3,500 EUR 1,300Aygo 13 Toyota Kolinota Peugeot CitroënToyo n

bil C hA tTMC 50%

08 00010 100 0000 003 50 UREU 1 300Aygo

CZECH REPUBLIC

MMC: Mitsubishi Motors CorporationMME: Mitsubishi Motors Europe B.V.

TMC: Toyota Motor CorporationTME: Toyota Motor EuropeT I C : Toyota Industries Corporation

1

2

3

4

55

8

6

7

9

10

11

112

13

(Euro values are based on annual average exchange rates in 2009.)

540

Nissan Motor Manufacturing Ltd., Sunderland, UK Magyar Suzuki Corporation, Esztergom, Hungary

Roughly €21.49 billion have been invested by JAMA members in production facilities in the EU.

N/A

Research & Development in the European Union R&D Facilities in the European Unionp p R&D Facilities in the Eurropean Unionp

6

Japanese automakers conduct R&D and design activities in conjunction with their production operations in Europe.

Japanese automakers currently operate 12 R&D and design centres in 5 EU countries.

R&D and design activities in the EU are aimed at meeting the specific needs of the European market.

Headquarters, Division Offices

Manufacturer Employees Current Functions

7

Company HD

JAMA members’ R&D and design activities in the EU employed1,843 people in 2009.

M

1 Honda SwindonHonda R&D Europe (UK) Ltd. 1,2,3,5,6,7,8,12

2 Nissan LondonNissan Design Europe Ltd. 59 4

3 Honda OffenbachHonda R&D Europe (Deutschland) GmbH 1,2,3,6,8,12

4 Isuzu GustavsburgIsuzu Motors Germany GmbH 120 2,3,12

5 Mazda OberurselMazda Motor Europe GmbH 81 3,4,6

6 Mitsubishi TreburMitsubishi Motor R&D of Europe GmbH 45 1,2,3,10,11,12

7 Toyota KölnToyota Motorsport Germany GmbH 150 9

9 Toyota NiceToyota Europe Design Development S.A.R.L. (ED2) 40 4,5,6,7,8

10 Toyota Bernaston, UKZaventem, BelgiumToyota Motor Europe N.V./S.A. 440 1,2,3,5

11 Nissan

Cranfield, UKBarcelona/Madrid, Spain

Brussels, BelgiumBrühl, Germany

Nissan Technical Centre Europe Ltd. 694 2,3,6,7,8,10,11

8 Subaru Ingelheim am RheinSubaru Test & Development Center (STCE) 8 3,4

aventem, BelgiumZa

Cranfield, UK

Key to Functions: 1. Technical support for procurement of

parts for local production

2. Evaluation of parts

3. Evaluation of vehicles

4. Styling and general design

5. Parts design

6. Vehicle design

7. Prototype production

8. Marketing research

9. Development of racing cars

10. Engine application development

with vehicle validation

11. Type approval and homologation

12. Field problem investigation

1 2

1110

1155

8

55 78 6

773311

6 3

4

9

1111


UNITED KINGDOM

SPAIN

GERMANY

FRANCE

BELGIUM

UNITED KINGDOM

UNITED KINGDOM

BELGIUM

GERMANY

, y

BELGIUM

12 Subaru ZaventemSubaru Europe N.V./S.A. 43 2,5,8,11,12

1112.10

Nissan Technical Center Europe Ltd., Cranfield, UK Toyota Motor Europe N.V./S.A., Zaventem, Belgium

EU Production and Exports by Japanese Automakers News from Our Members

Investment and Employment

p y p N

8

EU production decreased to 1.13 millionunits in 2009,as a result primarily of the global economic crisis.

Japanese models produced in the EU are also exported outside the EU. These exports totalled 56,173units in 2009.

9

(in units)

Note: EU27 (EU15)

p y

A total of roughly €21.49 billion have been invested by JAMA members in production facilities in the EU. Additional investment has been made in R&D and distribution activities.

By creating high-skill jobs, Japanese automakers have contributed to the dynamism of the EU economy.

In 2009,136,054 people were employed through the activities of Japanese automakers in the EU:● 33,538 directly, with 31,695 in production and 1,843 in R&D.

● 102,516 indirectly, by headquarters and parts distribution centres as well as in distribution, financial services and sales.

HondaHonda began production of the Jazz at its HUM plant in Swindon, UK, in

October, 2009. In the fiscal year ending 31 March 2010, HUM built 20,000

units of the Jazz, of which 75 per cent were destined for the UK market and the

remaining 25 per cent bound for 55 countries in Europe (where the Jazz

recently surpassed the 70,000 sales mark) and elsewhere, including South

Africa. The European version of Honda’s CR-Z made its debut at the 2010

Geneva International Motor Show. Combining the advantages of a highly

efficient petrol-electric hybrid powertrain with a manual transmission and

featuring a stylish coupe body, the CR-Z is to go on sale across Europe in

mid-2010, with an annual sales target of 20,000 units.

ToyotaToyota Motor Corporation is to introduce approximately 600 units of its Prius

PHV, a plug-in version of its third-generation Prius petrol-electric hybrid

vehicle, in Europe, Japan and the United States over the first half of 2010, for

use by governments and businesses. In Europe, Toyota will be leasing about

200 units of its plug-in Prius, of which about half are to be delivered to the city

of Strasbourg, France. The Prius plug-in hybrid is also scheduled to be

introduced in the United Kingdom and Portugal. Toyota is meanwhile

considering its introduction in 18 other European countries.

MitsubishiMMC aims to expand its passenger car footprint in Europe with the introduction

of its new ASX compact crossover in countries there, on a sequential basis

starting in late spring 2010. The launch of the ASX, which seats five, follows

the introduction of the larger and recently re-designed Outlander mid-size

crossover. Amongst other available powertrains, the European-spec version

will be fitted with an all-new, Euro 5-compliant, 1.8-litre turbocharged

direct-injection diesel engine jointly developed by MMC and Mitsubishi Heavy

Industries, Ltd. and will feature "automatic stop & go" technology. Together

with a 6-speed manual transmission, this combination will deliver high

environmental efficiency.

MazdaThe all-new Mazda5 made its global premiere at the 2010 Geneva Motor

Show. It emits approximately 15 per cent less CO2 than its predecessor thanks

to Mazda’s “i-stop” idling-prevention technology and a direct-injection engine,

among other advanced technologies. European sales of the Mazda5 (including

a diesel version) will be launched in autumn 2010. Meanwhile, Mazda has

added to its CX-7 lineup a version powered by Mazda’s MZR-CD 2.2-litre

diesel engine incorporating selective catalytic reduction (SCR) technology.

This technology significantly reduces the diesel engine’s nitrogen oxide (NOx)

emissions, which enables the diesel CX-7 to achieve outstanding eco-friendly

performance that complies with strict Euro 5 emissions regulations.

NissanNissan Motor Co., Ltd. has announced that the all-electric Nissan Leaf will be

manufactured in the UK at Nissan’s plant in Sunderland beginning in early

2013, with an initial production volume of about 50,000 units annually. (The

Leaf is to be launched in selected European markets in late 2010.) Meanwhile,

construction of Nissan’s lithium-ion battery plant, announced in 2009, began in

April 2010. This facility, also located at Sunderland, will start manufacturing

batteries in 2012, at the rate of 60,000 units a year, for both Nissan and its

Alliance partner Renault.

New Investment and Employment ActivitiesCompanyname Location Target

dateInvestment target

Job creation

Investment(million)


200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

1,800,000

2,000,000

1,69

3,15

1 (1

,306

,209

)

812,

163

(743

,774

)

2008 20092000 2001 2002 2003 2004 2005 2006 2007

Exports to the EUEU production

Toyota Motor Manufacturing(UK) Ltd. (TMUK)

Burnaston,Derbyshire

Mid 2010

Production of Auris Hybrid vehicles N/A N/A

Nissan Motor Co., Ltd.

Aveiro,Portugal 2012 Production of

Lithium-ion batteries EUR 160

EUR 468.2

200

200Nissan Motor Manufacturing(UK) Ltd.

Sunderland,UK

2012

2013

Production of Lithium-ion batteries

Production of Leaf N/A

Source : JAMA

Honda

Mazda

Mitsubishi

y

Nissan

Toyota

Employee at the Honda of the UK Manufacturing Ltd. (HUM) Swindon, UK

1,13

6,14

5

(85

5,62

0)

910,

670

(833

,421

)

1,01

7,89

1 (

973,

076)

1,02

2,69

8 (

939,

034)

810,

181

(780

,750

)

1,10

2,55

6 (

1,01

5,74

8)

864,

941

(837

,639

)

1,24

5,46

9 (1

,156

,237

)

1,01

9,75

3

(988

,523

)

1,29

6,51

6 (1

,223

,844

)

1,03

7,81

2

(987

,299

)

1,36

9,55

6 (1

,233

,887

)

897,

704 (

856,

791)

1,50

9,40

2 (1

,345

,631

)

923,

658

(886

,906

)

1,78

9,87

5 (1

,450

,757

)

919,

421

(858

,492

)

542,

215

(512

,187

)

Automotive Ties between Europe and Japanp pA

10 11

Japanese Automakers’ Purchases of EU Partsp

Purchases of European parts by Japanese automakers totalled €9.73 billion in 2009.

At the European production facilities of Japanese automakers, European suppliers deliver more than 80% of the value of the parts.

European suppliers with high outsourcing and looking for a long-term relationship are worthy partners for Japanese vehicle manufacturers.

The JAMA-CLEPA (European Association of Automotive Suppliers) Business Conference has provided excellent opportunities to create strong business relationships between Japanese automakers and European suppliers.

JAMA members open their contact points to potential suppliers in order to pursue global maximised purchasing.

(billion €)

No

te: F

Y 2

000-

2004

: EU

15;

FY

200

5-20

06: E

U25

; FY

200

7-20

09: E

U27

0

1

2

3

5

4

6

7

8

9

10

11

12

13

14

6.78

7.53

7.93

9.51

10.2

1

11.2

4

13.1

9

2000 2001 2002 2003 2004 2005 2006 2007

15

16

JAMA-CLEPA Conferences

Date PlaceEuropean participants

Japanese participants

March Paris 450 150

May Berlin 500 170

Nov London 530 170

April Amsterdam 450 100

Nov Strasbourg 360 140

April Stuttgart 480 120

April Göteborg 380 120

Nov Torino 480 110

May Dresden 450 130

TBD

1995

1996

1997

1999

2000

2002

2004

2005

2007


Europe Japan

Mitsubishi Fuso

UD Trucks

As of June 2010

Supply of diesel engines

Supply of engines

Supply of finished vehicles

Supply of engines

50% equity stake


Capital alliance


Supply of finished vehicles jointly developed in Europe

Supply of diesel engines from Poland

Supply of finished vehicles jointly developed in Europe


　15% equity stake

　43.4% equity stake

　Supply of diesel engines

100% equity stake

Cooperative sales ties in the Japanese market

50% equity stake

85% equity stake

Supply of engines

Toyota Peugeot CitroënAutomobile Czech

(TPCA) (Czech Republic)

Isuzu

SubaruPorsche(Germany)

Su

AB Volvo(Sweden)

GM Europe

Volkswagen(Germany)

Mitsubishi

PSA Peugeot Citroën (France)

Suzuki

Toyota

Source:JAMA

Source:JAMA

15.1

2

2008

13.5

4

2009

9.73

Fiat(Italy)

1.55% equity stake

3.1% equity stake

Nissan

3.1

% e

qu

ity s

take

1.5

5%

eq

uity

sta

ke

Renault(France)

Daimler(Germany)

common challenges, common future - jama · diesel engines 142 932 122 3488 5550 jpyy 27 400 poland...

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