commissioning exhibitor brochure 2012

Commissioning 2012 Exhibitor Brochure

—The definitive event for over 2000 commissioning clinicians and managers

www.commissioningshow.co.uk

Face to face with the future of healthcare As health economists, doctors, politicians, managers and everyone else with a stake in the future of UK healthcare wrestle with the profoundly complex challenges of delivering more for less in an increasingly demanding financial environment; a few simple truths about commissioning have emerged: First, change is an absolute certainty. Given the ageing population, the need to save £20bn in five years and the ever increasing availability of new therapies and treatments, there is only one way to square the circle: the system has to change and it has to change now. Second, change and its implementation is an organic process rather than an event. It isn’t going to happen at the same speed everywhere but it has already started and, in some areas, has already been dramatic. So, while there is still considerable debate about the detail, there appears to be no turning back from the drive for productivity and the creation of a new landscape for the £60bn primary care commissioning budget. Third, for suppliers like you where there is change there is also opportunity. And those organisations that get in now know that they will be best placed to help doctors and managers in the new Clinical Commissioning Groups (CCGs) achieve the ultimate objective of all this organisational angst: better patient outcomes at lower cost.

Welcome to Commissioning 2012

“Commissioning 2011 was well-planned and created the opportunity to launch our new solutions to support joined up healthcare and clinical commissioning groups. I will certainly be recommending the event and we will look forward to exhibiting at Commissioning 2012.”

— PCTI

www.commissioningshow.co.uk 27— 28 June 2012 | Olympia London

The programme Working with key partners and delegate feedback we have developed a programme that addresses both the clinical and leadership aspects of primary care. There are two new streams focussing on technology and the emerging relationships with Health and Wellbeing Boards. Uniting all the streams is the theme of delivering better patient care. You can find out more about our 2012 programme in the enclosed sponsorship brochure. •Managinglong-termconditions• Integratedcare• Productivitythroughtechnology•ClinicalCommissioningGroupsofthefuture•HealthandWellbeingBoards:productiverelationships• Facilitatinghealthcaresolutions

What sets Commissioning 2012 apart?With over 3000 delegates expected over two days, Commissioning has quickly established itself as the scale event for commissioning professionals: a who’s who for the healthcare sector.

• “Who’swho”speakerprogrammetoattracthighqualitydelegates, seeking solutions not blue sky thinking

•Anestablishedpoolofdelegateswith96%planningtoattendagain in 2012, plus new activity streams

•Conferenceandexhibitionprogrammefocussedondeliveringfaceto face time with peers, industry experts and suppliers

• Bespokeprogrammeforeverydelegatetoencourageproductivecon versation with suppliers of most interest

•Delegateswithactivepurchasinginterest:86%intendtopurchase from a supplier they met at the show

• Innovativecontentfeaturessuchasfacilitatedlearningandround tables to get quality conversation flowing

• Bringstogetherthemajorstakeholdersofcommissioningincluding public health and social care directors and members of Health and Wellbeing boards

•Onlineinteractivecontenttoincreaseexhibitorbrandexposure throughout the year

• FreeorlowcostplacesforselectedNHSattendeesofferinggreat value for money and ensuring cost does not prevent key delegates from attending

100%of2011spacere-booked within weeks, leading to a larger venue for 2012

“Commissioning brought together grass root GPs and managers with some of the most influential policy makers of the day to deliver an impressive array of delegates, speakers and supporting exhibitors” — AstraZeneca

In association with

Mediapartners

Sponsors


Advise, educate, listen, learn: what’s new for 2012?We conducted extensive research with both delegates and exhibitors to inform the direction of the 2012 show. It was clear everyone involved valued the opportunity for quality discussions with peers and decision makers — decision makers exhibitors told us they found difficult to access any other way.

Bespoke programmes for every delegateAn innovative delegate booking platform opens up new opportunities fornetworking,bothintherunuptotheshowandbeyond.Delegateswill be able to create a bespoke conference programme for themselves, combining their selections from the formal sessions with facilitated networking and face to face peer meetings. They will also be able to book time directly with expert suppliers for in-depth discussion of the issues they face, giving a valuable opportunity for uninterrupted quality time with decision makers who are highly disposed to your product or service.

Delegate generated contentThis platform also allows delegates to join facilitated learning sessions and round tables. They can even create their own sessions around the topics that matter most to them and to invite like-minded colleagues to join them. In such a dynamic environment where the hot topics can change daily, this will ensure that every delegate has the opportunity to come away with the solutions they need.

Engage with content onlineAn integrated social media platform will allow delegates to share their experiences with others and discuss what they have learned. Combined with downloadable content this will dramatically increase the brand exposure for exhibitors, well beyond the confines of a traditional two-day show.

Wider range of decision makers and influencersTwo new streams have been added to the conference programme, increasing the appeal of the show to a wider breadth of delegates including the technology community, health and social care professionals, community nursing, and pharmacy managers. This unique delegate mix will allow exhibitors to access the full spectrum of decision makers within commissioning.

Go beyond what is possible at a traditional two-day conferenceTime and time again our exhibitors tell us that getting access to the right decision makers for quality discussions is a challenge. Commissioning is designed to support exhibitors in getting face to face with the profession-als who will influence the direction of commissioning.

• Ready-madedelegatepool,with96%planningtore-attend

• Engaging,topicalseminarprogrammetoattracthighqualitydelegates

• Invitationonlyleadershipeventstoattractthemostseniorinfluencers

• Programmeandvenuelayoutdesignedtofacilitatenetworking,driving a continuous flow of visitors around the exhibition floor

•Aprogrammeofexhibitorsupporttoensureyougetthefullbenefit ofmarketing,PRandnetworkingactivitiesbefore,duringandafter the show

• Flexiblesponsorshipopportunitieswhichcanbetailoredtosuityour marketing objectives and budget (see the sponsorship brochure for more details)

Who attends?With an expanded audience and enhanced delegate recruitment campaign, in excess of 3000 healthcare professionals should walk through the doors at Olympia next June.

•GPs• Practicemanagers•CCGboardmembersandmanagers• PCTCluster/nationalboarddirectors,mangersandresponsibleofficers

New audiences for 2012•HealthandWellbeingBoardmembers• Localauthoritydirectorsofsocialcareforadultsandchildren*• Localauthoritydirectorsofpublichealth*•Acutecommissioners*•Acuteclinicalleads*• Primarycareandcommunitynursingmanagers*• Pharmacymanagers*

“The Commissioning Conference was an excellent opportunity for UnitedHealth UK to meet and engage the commissioning marketplace. If you are looking for a place to meet GPs, pathfinders, practice managers this is the event to be at. We are already looking forward to next year’s event!”— UnitedHealth UK

— The who’s who of commissioning, including the secretary of state for health andthechiefexecutiveoftheNHS

Access to hard to reach individuals: 93%ofdelegatesareGPsorseniorhealthcare managers

96%ofexhibitorsfeltthequality of delegates was higher than other healthcare shows

www.commissioningshow.co.uk

“Commissioning brought together grass root GPs and managers with someof the most influential policy makers of the day to deliver an impressive array

of delegates, speakers and supporting exhibitors.” AstraZeneca

ATTENDANCE BY DAY

HEALTHCARE DELEGATES BY ORGANISATION HEALTHCARE DELEGATES BY JOB TITLE

HEALTHCARE DELEGATE GEOGRAPHIC SPLIT

43%57%

Day two

22%

London andSouth East

78%Rest ofthe UK

Day one

24%

37%

18%

10%

2%4%

Genera

l Pra

ctice

Consortia

Group

PCT/S

HA

Seco

ndary Care

Trust

Departm

ent o

f Hea

lth

Other NHS b

ody

30%

9%

16%

9%7% 7%

4%

19%

GP

CEO/ M

D/ Chair

Directo

r

Practi

ce m

anager

Consortia

manager

Manager / l

ead

Hospita

l docto

r

Clinica

l lead/m

anager

Total attendance over two days* 2793

*includes 657 exhibitors

*includes657exhibitors

Totalattendanceovertwodays*2793

www.commissioningshow.co.uk 27— 28 June 2012 | Olympia London FACE TO FACE WITH THE FUTURE OF HEALTHCARE

What are they looking for?Our post show research suggests our delegate pool is actively interestedinsourcingnewsuppliersandservices,with96%taking time to speak to a prospective supplier at the show. They are particularly interested in increasing efficiency; to spend strategically without compromising patient experience.

• 86%reporttheyintendtopurchasefromasuppliertheymetattheshow

• 40%ofdelegatesfeelfinancialacumenisakeyareafordevelopment, with one in five rating it a top priority for 2012

• 14%believemoreefficientuseofdataandtechnologyiskey

Help lead the changeAny organisation looking to get face to face with all those involved in driving primary care commissioning should consider what can be achieved at Commissioning 2012.

•Healthcareserviceproviders• ITsolutionsproviders• Technologyandcommunicationssuppliers• Pharmaceuticalcompanies•Consultancies• Equipmentsuppliers• Legaladvisors•Associationsandcharities• RecruitmentandHRsuppliers• Banksandfinancialservices• Facilitiesandestatemanagementexperts

“The event was very well organised and well attended, it combined quality content for attendees with commercial opportunities for exhibitors in a highly professional manner” — GPI

83%ofexhibitorsreportedthey had met their pre-show objectives


About CloserStillCloserStillMediaisanorganisationthatspecialisesinprofessionaleventsinthe healthcare, medical and related markets. Our portfolio includes some of the UK’s fastest-growing and often award-winning events:

The CloserStill stable has a formidable reputation for delivering event after event that smash expectations in the medical arena. With ever growing footfall, and quality, highly engaged delegates across our portfolio, our exhibitors trust us to deliver on our promises right from launch.

We are particularly proud of our relationships with a range of professional bodies, trade associations and media in the markets it is our pleasure to serve.

All that’s missing is youTo find out more about how Commissioning 2012 can help your brand access hard to reach healthcare professionals, or to discuss our flexible sponsorship options, call us now.

Call us now on 020 7348 5254

ContactSales and programming

James [email protected]

Dan [email protected]

Ralph [email protected]

Marketing and PR

Sophie [email protected]

AstrongPRstrategyensured Commissioning 2011 received coverage in the national press and news shows

“The Commissioning Show has made its mark and will become an increasingly important date for all those involved in or with an interest in clinical commissioning” —MSD

www.commissioningshow.co.uk 27— 28 June 2012 | Olympia London FACE TO FACE WITH THE FUTURE OF HEALTHCARE

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commissioning exhibitor brochure 2012

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