commercials and advertising what is the purpose of advertising? to get your audience to buy...
TRANSCRIPT
Commercials and Advertising
What is the purpose of advertising?
To get your audience to BUY something
Commercials are designed to sell:
Product – A thing. • Examples – cereal, cookies, car, jewelry.
Commercials are designed to sell:
Service – Something someone can do for you. • Examples – mow your lawn, clean your house,
pest control.
Commercials are designed to sell:
Idea – get you to think about something• Examples – Serve your country, vote, recycle
Emotional appeals:
How to get your audience’s attention:
Emotional – basic needs and wants.
Emotional appeals:
How to get your audience’s attention:
Self preservation – Stay alive and
healthy.
Emotional appeals:
How to get your audience’s attention:
Love of family – doing good for your family
Emotional appeals:
How to get your audience’s attention:
Power – makes you more powerful.
Emotional appeals:
How to get your audience’s attention:
Patriotism – love of your country.
Marines
Emotional appeals:
How to get your audience’s attention:
Good taste – pay more for better quality.
This ad uses what type o emotional
appeal?
This ad uses what emotional appeal?
What emotional appeal does this ad target?
PropagandaMethods to convince someone to buy
your product.
PropagandaBandwagon –
Current fashion, everyone has
this product.*Use a celebrity to snag your customer.
PEPSI
Jennifer Aniston – smartwater
PropagandaNumbers – ‘We’re #1 in sales’ or
‘We’ve been in business 15 years’
Propaganda Degrees and Titles – ‘Doctor’s agree that this is the best product.’
Five Basic Steps to persuade the audience:
1. Get attention of the audience.2. Hold audience’s attention.3. Create impression that a problem
exists.4. Plant the idea that the problem can
be solved by use of your product.5. Finish with strong emotional appeal.
Public Service Announcement
PSA –
Public Service Announcement.
For a non-profit organization.
Commercial Formats
Straight sell –State the
obvious. This is the
product and this is how much it costs.
Commercial Formats
Testimonial –This is what happened to me.
What type of propaganda does this ad use?
What commercial format does this ad use?
Commercial Formats
Humor –Let somethingfunny happenin your commercial.
Wendy’s – “Where’s the Beef”
What commercial format is used on this billboard?
What commercial formats are used in this ad?
Commercial Formats
Music – a catchy tune can get
stuck in thecustomer’s
head.
Alka Seltzer Coke
Oscar Mayer Toys-R-Us Mazda
Commercial FormatsSlogan - A catch phrase that is associated with your product.
Taco Bell –
Mentos –