commercialize your knowledge into an app (wur bleiswijk)

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Commercialize your knowledge into an app!

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Presentation held on Tuesday October 24th 2013 on how to commercialize knowledge into an app. Why should you do that? What are the possibilities?

TRANSCRIPT

Page 1: Commercialize your knowledge into an app (WUR Bleiswijk)

Commercialize your

knowledge into an app!

Page 2: Commercialize your knowledge into an app (WUR Bleiswijk)

Today’s program

Who are we? What's an app and how can you use it?

App examples Break How to make an app? Pitch your idea! Follow up

Page 3: Commercialize your knowledge into an app (WUR Bleiswijk)

Who we are..

MOVIE

Community: whitepapers, blogs App store: >100 horti & agri apps Webstore: Hardware & Software Collaborating with Wageningen UR:

The World of Apps challengePizza workshops

Page 4: Commercialize your knowledge into an app (WUR Bleiswijk)

What’s an app?

[An application (or app) is a type of software that allows you to perform specific tasks.]

[Applications for desktop or laptop computers are sometimes called desktop applications,]

[and those for mobile devices are called mobile apps.]

Page 5: Commercialize your knowledge into an app (WUR Bleiswijk)

What’s an app?

Simple / easy to use

Specific > Task > User

Page 6: Commercialize your knowledge into an app (WUR Bleiswijk)

Popularity smartphones

Page 7: Commercialize your knowledge into an app (WUR Bleiswijk)

Popularity

Poultry Farmers Pig Farmers Crop Farmers Dairy Farmers0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00% 37.40%

27.60%

21.60% 22.40%

Poultry Farmers Pig Farmers Crop Farmers Dairy Farmers0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

29.30%

22.10%

13.70%16.00%

Smartphone Tablet

In horticulture about 25% of the growers have a smartphone and/or tablet.

Page 8: Commercialize your knowledge into an app (WUR Bleiswijk)

How can you USE it?

Commercialize knowledge

Marketing

Page 9: Commercialize your knowledge into an app (WUR Bleiswijk)

Combining knowledge

Whitepapers Apps

Page 10: Commercialize your knowledge into an app (WUR Bleiswijk)

App examples

WhatsApp – Mobile all platforms300 million global users

PsychroCalc – 24green – Web apphttps://psychrocalc.24green.com (including whitepaper!)

Graph app – Sense-OS – Web apphttps://common.sense-os.nl/login.html

Page 11: Commercialize your knowledge into an app (WUR Bleiswijk)

And now.. The real interesting part!

How can you build an app?

Data usage: > Use own formulas > External data

Page 12: Commercialize your knowledge into an app (WUR Bleiswijk)

And now.. The real interesting part!

Page 13: Commercialize your knowledge into an app (WUR Bleiswijk)

Sense-OS zorgtoepassing

Page 14: Commercialize your knowledge into an app (WUR Bleiswijk)

Pitch & BreakDuring the break think about an idea YOU have for an app right now.

You can pitch this later!

Page 15: Commercialize your knowledge into an app (WUR Bleiswijk)

Let’s start building an app!Options!

Category OptionsPlatform Web, Android, iOS, Smart TV, …?Tools Appmachine, Phonegap, …?Techniques HTML, Java, Objective C, Python, …?Data Google, Yahoo, Sense-OS, …?

Page 16: Commercialize your knowledge into an app (WUR Bleiswijk)

Collaboration with Wageningen students

WorkshopsGoogle Maps app

More workshops on the way

World of apps challengeA contest to challenge students to build great apps

Page 17: Commercialize your knowledge into an app (WUR Bleiswijk)

Coding

Google Maps app

http://24green.com/workshop-google-maps-api/

Page 18: Commercialize your knowledge into an app (WUR Bleiswijk)

A few apps we made ouself

BlueViewClimateViewMeteoMashPsychroCalc

Page 19: Commercialize your knowledge into an app (WUR Bleiswijk)

Pitch your idea!

Page 20: Commercialize your knowledge into an app (WUR Bleiswijk)

Follow up & evaluate! World of Apps Challenge; win prizes!

“Pizza” workshops?

Page 21: Commercialize your knowledge into an app (WUR Bleiswijk)

The Perfection Game

Page 22: Commercialize your knowledge into an app (WUR Bleiswijk)

Thank you for your time!

Questions?