commercial trade area report louisville, ky...

COMMERCIAL TRADE AREA REPORT

Louisville, KY 40243

Presented by

Lorianne Cardoni-DattiloKentucky Real Estate License: 58061

Mobile: (502) 472-6561 | Fax: (866) 708-0806

[email protected]://www.coolthings4u.org/RE/MAX ASSOCIATES9405 Mill Brook RoadLouisville, KY 40223

Copyright 2016 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity.

7/4/2016

Criteria Used for AnalysisIncome:Median Household Income

Age:Median Age

Population Stats:Total Population

Segmentation:1st Dominant Segment

$70,401 45.6 10,543 In Style

Consumer SegmentationLife Mode UrbanizationWhat are thepeople like thatlive in this area?

GenXurbanGen X in middle age; families with fewer kids and amortgage

Where do peoplelike this usuallylive?

Metro CitiesAffordable city life, including smaller metros,satellite cities

Top TapestrySegments In Style

Comfortable EmptyNesters Golden Years Exurbanites

Bright YoungProfessionals

% of Households 2,190 (46.5%) 1,208 (25.6%) 617 (13.1%) 396 (8.4%) 386 (8.2%)

% of Louisville 5,572 (3.9%) 8,004 (5.6%) 1,131 (0.8%) 4,476 (3.1%) 6,453 (4.5%)

Lifestyle Group GenXurban GenXurban Senior Styles Affluent Estates Middle Ground

Urbanization Group Metro Cities Suburban Periphery Suburban Periphery Suburban Periphery Urban Periphery

Residence Type Single Family Single Family Multi-Units; SingleFamily

Single Family Multi-Units; SingleFamily

Household Type Married CouplesWithout Kids

Married Couples Singles Married Couples Married Couples

Average Household Size 2.33 2.5 2.05 2.48 2.4

Median Age 41.1 46.8 51 49.6 32.2

Diversity Index 36.9 30.6 40.6 32.6 65.4

Median Household Income $66,000 $68,000 $61,000 $98,000 $50,000

Median Net Worth $128,000 $258,000 $140,000 $451,000 $28,000

Median Home Value $214,000 $187,000 $283,000 $346,000 –

Homeownership 68.8 % 87.5 % 63.7 % 85.4 % 44.1 %

Average Monthly Rent – – – – $1,000

Employment Professional orManagement

Professional orManagement

Professional orServices

Professional orManagement

Professional orServices

Education College Degree College Degree College Degree College Degree College Degree

Preferred Activities Support arts, concerts,theaters,museums. Usecoupons, mobilecoupons.

Play golf; ski; work outregularly. Prefer to eatat home.

Travel overseasfrequently. Shop, paybills, track investmentsonline.

Contract for home careservices. Prefernatural, organicproducts.

Go to bars/clubs;attend concerts. Eat atfast food, familyrestaurants.

Financial Hold retirementsavings, insurancepolicies

Save/invest prudently Manage portfolios ofCDs, stocks

Invest actively; usefinancial planners

Own U.S. savingsbonds; bank online

Media Carry, use smartphones Listen to sports radio;watch sports on TV

Watch cable TV; readnewspapers

Support publicTV/radio

Rent DVDs fromRedbox or Netflix

Vehicle Own late-model SUVsor trucks

Own 1-2 vehicles Prefer late-modelvehicle

Choose late-modelluxury cars, SUVs

Own newer cars


Copyright 2016 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 7/4/2016

Who We AreIn Style denizens embrace an urbanelifestyle that includes support of the arts,travel and extensive reading. They areconnected and make full use of theadvantages of mobile devices.Professional couples or singlehouseholds without children, they have thetime to focus on their homes and theirinterests. The population is slightly olderand already planning for their retirement.

Our NeighborhoodCity dwellers of large metropolitan areas.Married couples, primarily with no children orsingle households; average household size at2.33.Home ownership average at 69%; more thanhalf, 51%, mortgaged.Primarily single-family homes, in olderneighborhoods (built before 1980), with a mixof town homes and smaller (5-19 units)apartment buildings.Median home value at $213,500.Vacant housing units at 8.8%.

Socioeconomic TraitsCollege educated: 46% are graduates; 75%with some college education.Low unemployment is at 5.6%; higher laborforce participation rate is at 68% withproportionately more two-worker households.Median household income of $65,600 revealsan affluent market with income supplementedby investments and a substantial net worth.Connected and knowledgeable, they carrysmartphones and use many of the features.Attentive to price, they use coupons, especiallymobile coupons.

Market ProfilePartial to late model SUVs or trucks.Homes integral part of their style; invest inhome remodeling/maintenance, DIY orcontractors; housekeeping hired.Prefer organic foods, including growing theirown vegetables.Financially active, from a variety ofinvestments to home equity lines of credit.Meticulous planners, both well insured andwell invested in retirement savings.Generous with support of various charities andcauses.Actively support the arts, theater, concerts andmuseums.

An overview of who makes up this segment across the United States

The demographic segmentation shown here can help you understand the lifestyles and life stages of consumers in a market. Data provider Esri classifiesU.S. residential neighborhoods into 67 unique market segments based on socioeconomic and demographic characteristics. Data Source: Esri 2015. UpdateFrequency: Annually.

This is the

#1dominant segmentfor this area

In this area

46.5%of households fallinto this segment

In the United States


About this segment

In Style



Who We AreResidents in this large, growing segmentare older, with more than half of allhouseholders aged 55 or older; many stilllive in the suburbs where they grew up.Most are professionals working ingovernment, health care or manufacturing.These Baby Boomers are earning acomfortable living and benefitting fromyears of prudent investing and saving.Their net worth is well above average.Many are enjoying the transition from childrearing to retirement. They value theirhealth and financial well-being.

Our NeighborhoodMarried couples, some with children, but mostwithout.Average household size slightly lower at 2.50.Found throughout the suburbs and small townsof metropolitan areas, where most residentsown and live in single-family detached homes.Most homes built between 1950 and 1990.Households generally have one or twovehicles.

Socioeconomic TraitsEducation: 34% college graduates; nearly 66%with some college education.Low unemployment at 7%; average labor forceparticipation at 61%.Most households income from wages orsalaries, but a third also draw income frominvestments and retirement.Comfortable Empty Nesters residents physicallyand financially active.Prefer eating at home instead of dining out.Home maintenance a priority among thesehomeowners.

Market ProfileResidents enjoy listening to sports radio orwatching sports on television.Physically active, they play golf, ski, ridebicycles and work out regularly.Spending a lot of time online isn't a priority, somost own older home computers.Financial portfolio includes stocks, certificatesof deposit, mutual funds and real estate.



This is the


In this area




About this segment

Comfortable Empty Nesters



Who We AreGolden Years residents are independent,active seniors nearing the end of theircareers or already in retirement. Thismarket is primarily singles living alone orempty nesters. Those still active in thelabor force are employed in professionaloccupations; however, these consumersare actively pursuing a variety of leisureinterests--travel, sports, dining out,museums and concerts. They areinvolved, focused on physical fitness andenjoying their lives. This market issmaller, but growing, and financiallysecure.

Our NeighborhoodThis older market has a median age of 51years and a disproportionate share (nearly30%) of residents aged 65 years or older.Single-person households (over 40%) andmarried-couple families with no children (one-third) dominate these neighborhoods; averagehousehold size is low at 2.05.Most of the housing was built after 1970;approximately 43% of householders live insingle-family homes and 42% in multi-unitdwellings.These neighborhoods are found in largemetropolitan areas, outside central cities,scattered across the U.S.

Socioeconomic TraitsGolden Years residents are well educated--20% have graduate or professional degrees,26% have bachelor's degrees, and 26% havesome college credits.Unemployment is low at 7%, but so is laborforce participation at 55%, due to residentsreaching retirement.Median household income is higher in thismarket, more than $61,000. Although wagesstill provide income to 2 out of 3 households,earned income is available from investments,Social Security benefits and retirementincome.These consumers are well connected: Internetaccess is used for everything from shopping orpaying bills to monitoring investments andentertainment.They are generous supporters of the arts andcharitable organizations.They keep their landlines and view cell phonesmore as a convenience.

Market ProfileAvid readers, they regularly read dailynewspapers, particularly the Sunday edition.They subscribe to cable TV; news and sportsprograms are popular as well as on-demandmovies.They use professional services to maintaintheir homes inside and out and minimize theirchores.Leisure time is spent on sports (tennis, golf,boating and fishing) or simple exercise likewalking.Good health is a priority; they believe inhealthy eating, coupled with vitamins anddietary supplements.Active social lives include travel, especiallyabroad, plus going to concerts and museums.Residents maintain actively managed financialportfolios that include a range of instrumentssuch as common stock and certificates ofdeposit (more than six months).



This is the


In this area




About this segment

Golden Years



Who We AreExurbanites residents are approachingretirement but showing few signs ofslowing down. They are active in theircommunities, generous in their donations,and seasoned travelers. They takeadvantage of their proximity to largemetropolitan centers to support the arts,but prefer a more expansive home style inless crowded neighborhoods. They havecultivated a lifestyle that is both affluentand urbane.

Our NeighborhoodEstablished neighborhoods (most builtbetween 1970 and 1990) found in thesuburban periphery of large metropolitanmarkets.A larger market of empty nesters, marriedcouples with no children; average householdsize is 2.48.Primarily single-family homes with a highmedian value of $346,000, most still carryingmortgages.Higher vacancy rate at 9%.

Socioeconomic TraitsResidents are college educated; more thanhalf have a bachelor's degree or higher; almost80% have some college education.This labor force is beginning to retire. One inthree households currently receive SocialSecurity or retirement income. Labor forceparticipation has declined to less than 60%.Unemployment remains low at 5.5%; more ofthe residents prefer self-employment or workingfrom home.Consumers are more interested in quality thancost. They take pride in their homes and fostera sense of personal style.Exurbanites residents are well connected,using the Internet for everything from shoppingto managing their finances.Sociable and hardworking, they still find timeto stay physically fit.

Market ProfileExurbanites residents' preferred vehicles arelate-model luxury cars or SUVs.They are active supporters of the arts andpublic television/radio.Attentive to ingredients, they prefer natural ororganic products.Gardening and home improvement arepriorities, but they also use a number ofservices, from home care and maintenance topersonal care.Financially active with wide-ranginginvestments, these investors rely on financialplanners, extensive reading and the Internet tohandle their money.



This is the


In this area




About this segment

Exurbanites



Who We AreBright Young Professionals is a largemarket, primarily located in urban outskirtsof large metropolitan areas. Thesecommunities are home to young,educated, working professionals. One outof three householders is under the age of35. Slightly more diverse couplesdominate this market, with more rentersthan homeowners. More than two-fifths ofthe households live in single-familyhomes; over a third live in 5+ unitbuildings. Labor force participation is high,generally white-collar work, with a mix offood service and part-time jobs (amongthe college students). Median householdincome, median home value and averagerent are close to the U.S. averages.Residents of this segment are physicallyactive and up on the latest technology.

Our NeighborhoodApproximately 56% of the households rent;44% own their homes.Household type is primarily couples, married(or unmarried), with above averageconcentrations of both single-parent andsingle-person households.Multi-unit buildings or row housing make up55% of the housing stock (row housing,buildings with 5-19 units); 44% built 1980-99.Average rent is slightly higher than the U.S.average.Lower vacancy rate is at 8.9%.

Socioeconomic TraitsEducation completed: 36% with some collegeor an associate's degree, 30% with a bachelor'sdegree or higher. Education in progress is10%.Unemployment rate is lower at 7.1%, and laborforce participation rate of 73% is higher thanthe U.S. rate.These consumers are up on the latesttechnology.They get most of their information from theInternet.Concern about the environment impacts theirpurchasing decisions.

Market ProfileOwn U.S. savings bonds.Own newer computers (desktop, laptop orboth), iPods and 2+ TVs.Go online to do banking, access YouTube orFacebook, visit blogs, and play games.Use cell phones to text, redeem mobilecoupons, listen to music, and check for newsand financial information.Find leisure going to bars/clubs, attendingconcerts, going to the zoo, and renting DVDsfrom Redbox or Netflix.Read sports magazines and participate in avariety of sports, including backpacking,basketball, football, bowling, Pilates, weightlifting and yoga.Eat out often at fast-food and familyrestaurants.



This is the


In this area




About this segment

Bright Young Professionals



20152020 (Projected)

Total PopulationThis chart shows the total population inan area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually


Population DensityThis chart shows the number of peopleper square mile in an area, comparedwith other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually


Population Change Since 2010This chart shows the percentage changein area's population from 2010 to 2015,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually


Average Household SizeThis chart shows the average householdsize in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually

Louisville, KY 40243: Population Comparison




Population Living in FamilyHouseholdsThis chart shows the percentage of anarea’s population that lives in ahousehold with one or more individualsrelated by birth, marriage or adoption,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually

Women 2015Men 2015Women 2020 (Projected)Men 2020 (Projected)

Female / Male RatioThis chart shows the ratio of females tomales in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually




Median AgeThis chart shows the median age in anarea, compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually


Population by AgeThis chart breaks down the population ofan area by age group.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually

Louisville, KY 40243: Age Comparison



MarriedUnmarried

Married / Unmarried AdultsRatioThis chart shows the ratio of married tounmarried adults in an area, comparedwith other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually

MarriedThis chart shows the number of people inan area who are married, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually

Never MarriedThis chart shows the number of people inan area who have never been married,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually

WidowedThis chart shows the number of people inan area who are widowed, comparedwith other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually

DivorcedThis chart shows the number of people inan area who are divorced, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually

Louisville, KY 40243: Marital Status Comparison




Average Household IncomeThis chart shows the average householdincome in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually


Median Household IncomeThis chart shows the median householdincome in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually


Per Capita IncomeThis chart shows per capita income in anarea, compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually

Average Disposable IncomeThis chart shows the average disposableincome in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually

Louisville, KY 40243: Economic Comparison



Jefferson CountyKentuckyUSA

Unemployment RateThis chart shows the unemploymenttrend in an area, compared with othergeographies.Data Source: Bureau of Labor Statisticsvia 3DLUpdate Frequency: Monthly

Employment Count byIndustryThis chart shows industries in an areaand the number of people employed ineach category.Data Source: Bureau of Labor Statisticsvia Esri, 2015Update Frequency: Annually



Less than 9th GradeThis chart shows the percentage ofpeople in an area who have less than aninth grade education, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually

Some High SchoolThis chart shows the percentage ofpeople in an area whose highesteducational achievement is some highschool, without graduating or passing ahigh school GED test, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually

High School GEDThis chart shows the percentage ofpeople in an area whose highesteducational achievement is passing ahigh school GED test, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually

High School GraduateThis chart shows the percentage ofpeople in an area whose highesteducational achievement is high school,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually

Some CollegeThis chart shows the percentage ofpeople in an area whose highesteducational achievement is somecollege, without receiving a degree,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually

Louisville, KY 40243: Education Comparison



Associate DegreeThis chart shows the percentage ofpeople in an area whose highesteducational achievement is an associatedegree, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually

Bachelor's DegreeThis chart shows the percentage ofpeople in an area whose highesteducational achievement is a bachelor'sdegree, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually

Grad/Professional DegreeThis chart shows the percentage ofpeople in an area whose highesteducational achievement is a graduateor professional degree, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2015Update Frequency: Annually



Median Estimated Home ValueThis chart displays property estimates foran area and a subject property, whereone has been selected. Estimated homevalues are generated by a valuationmodel and are not formal appraisals.Data Source: Valuation calculationsbased on public records and MLS sourceswhere licensedUpdate Frequency: Monthly

12-Month Change in MedianEstimated Home ValueThis chart shows the 12-month change inthe estimated value of all homes in thisarea, the county and the state. Estimatedhome values are generated by avaluation model and are not formalappraisals.Data Source: Valuation calculationsbased on public records and MLS sourceswhere licensedUpdate Frequency: Monthly

Median Listing PriceThis chart displays the median listingprice for homes in this area, the countyand the state.Data Source: On- and off-market listingssourcesUpdate Frequency: Monthly

12-Month Change in MedianListing PriceThis chart displays the 12-month changein the median listing price of homes inthis area, and compares it to the countyand state.Data Source: On- and off-market listingssourcesUpdate Frequency: Monthly

Louisville, KY 40243: Home Value Comparison



Best Retail Businesses

This chart shows the types of businesses that consumers are leaving an area to find. The business types represented by blue bars are relatively scarce in the area,so consumers go elsewhere to have their needs met. The orange business types are relatively plentiful in the area, meaning there are existing competitors for thedollars that consumers spend in these categories.Data Source: Retail Marketplace via Esri, 2015Update Frequency: Annually

Indexed Values From -100 to 100



commercial trade area report louisville, ky...

Documents