commercial submission_draft

SALES & Marketing Proposal

Your Partners in Property

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10 Smith Street, Wollongong John Smith 10 Dec 2013



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FOREWORD

MMJ are delighted to submit the attached sales & marketing recommendations for 23 Shaban Street, Albion Park Rail. We would also like to take the time to thank you for giving MMJ the opportunity to provide this information.



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Table of Contents

06 Marketing Strategy

07 Agency Fees

08 Basis of Appointment

09 Conclusion

01 Executive Summary

02 Property Synopsis

03 Market Overview

04 Comparable

Sales

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Estimated Realisation



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Commercial-Industrial-Retail is not an adjunct to our business, it is our niche, our forte.



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“Highlight About The Property Goes

Here – Agent To Write”.

MMJ commenced trading in 1960 and over the years has grown to incorporate 5

regional offices and 3 national offices, 4 which focus directly on the commercial

market. MMJ Commercial is committed to providing world class services that

consistently deliver above average results for our clients.

MMJ has a multitude of past experience and successes with commercial sales in

Australia. A strong track record of providing successful advice to a range of

clients allows MMJ to competently assist with the sales and marketing of the

property in question.

We would finally like to thank you again for the opportunity to submit the

following proposal. Should you have any queries please do not hesitate to

contact us.



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01 Executive Summary

Prepared For: ????

November 2013

Property Address 23 Shaban Street, Albion Park Rail Title Lot 114 in Deposited Plan 1008414 Site Area 1,273m2 (approx) Zoning 4(a) Light Industrial Property Description Warehouse 470 m2 (approx) Includes office & amenities Awning 200 m2 (approx) Mezzanine Storage 74 m2 (approx)

Target Markets Owner-Occupiers Investors Method of Sale Public Auction 6.00 pm Wednesday 30th October 2013 Wollongong Golf Club, Bank Street, Wollongong Estimated Realisation $???? - $???? (excl GST) Marketing Budget $7,542.00 (incl GST) Agency Fee 2.25% (excl GST) plus advertising

LISTING AGENTS MMJ Wollongong 4229 5555 Ground Floor, 6-8 Regent Street Wollongong NSW 2500 Geoff Jones Managing Director 0418 421 074 [email protected] Tim Jones Director, Commercial Sales 0409 456 299 [email protected] Travis Machan Consultant, Commercial Sales 0447 300 800 [email protected]



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MMJ has thoroughly researched your property and the current market conditions. Our team has considered possible strengths, weaknesses, opportunities and threats relating to the sale of your property.

STRENGTHS • Info goes here info goes here info goes here • Info goes here info goes here info goes here • Info goes here info goes here info goes here • Info goes here info goes here info goes here

WEAKNESSES • Info goes here info goes here info goes here • Info goes here info goes here info goes here • Info goes here info goes here info goes here • Info goes here info goes here info goes here

opportunities • Info goes here info goes here info goes here • Info goes here info goes here info goes here • Info goes here info goes here info goes here • Info goes here info goes here info goes here

threats • Info goes here info goes here info goes here • Info goes here info goes here info goes here • Info goes here info goes here info goes here • Info goes here info goes here info goes here

02 Property Synopsis



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03 Market Overview

Commercial Info goes here info goes here info goes here info goes here info goes here info goes here info goes here info goes here info goes here

Industrial Info goes here info goes here info goes here info goes here info goes here info goes here info goes here info goes here info goes here

Retail Info goes here info goes here info goes here info goes here info goes here info goes here info goes here info goes here info goes here



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Property Address Goes Here




04 Comparable

Sales



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ADDRESS ADDRESS ADDRESS ADDRESS Sale Date info goes here Sale Price info goes here Site Area info goes here Lettable Area info goes here

Sale Date info goes here Sale Price info goes here Site Area info goes here Lettable Area info goes here



Description Info goes here info goes here info goes here info goes here info goes here info goes here info goes here info goes here info goes here. Tenancy Details Info goes here info goes here info goes here info goes here info goes here info goes here info goes here info goes here info goes here. Sale Analysis Info goes here info goes here info goes here info goes here info goes here info goes here. Comparison Info goes here info goes here info goes here info goes here info goes here






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Based on current market conditions and comparable sales evidence, should your property be placed on the market in the near future, we believe that an achievable sales range would be between:

$x,xxx,xxx

The information set out above is a recommendation based on the agent’s knowledge and considered opinion of prevailing market conditions. This is not a valuation and should not be used or relied upon for such purposes, as a number of enquiries made during the normal course of valuation have not been undertaken. No liability will be accepted on the basis of information supplied. This information is relevant at the date of this appraisal and we reserve the right to review this based on current market conditions.

05 Estimated Realisation



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Effective marketing

solutions



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06 Marketing Strategy

MMJ boasts an internal marketing department with the capabilities of producing the very best marketing collateral for your property. We suggest the following marketing items are essential to adequately promote a property of this nature.

METHOD OF SALE

The method of sale chosen to sell your property is an important decision, as not all properties should be sold the same way.

Having considered the available methods of sale, the current economic climate and the most appropriate method of sale, we recommend a sale by Public Auction.

We believe that the subject property will attract strong enquiry and that placing all interested parties into competition against one another on Auction Day will ensure that the highest possible sales price is achieved.

MMJ’s next major property auction on Wednesday 30th October 2013 at the Wollongong Golf Club and we consider it would be advantageous to be part of this major auction programme. We are envisaging 10-15 properties will be submitted that night. Media advertising for this auction will commence Saturday 28th September 2013.

Information Memorandum MMJ will produce an Information Memorandum to accurately present the advantages of your property. Our IM’s act as the main selling tool for presentations and aid our commercial agents in proactively selling your properties to the indicated target markets. MMJ IM’s will typically contain sales evidence and market reports and forecasts. However, the format is also flexible enough to include any unique advantages that the property may hold. Professional Photography Photography is a major selling point for both commercial and industrial property. MMJ regularly uses professional photography to effectively present the property in its best light whilst actively highlighting ideal features to buyers. We also choose to promote properties through the use of professional marked up aerial photos which display the property location in relation to key areas in the local landscape. e-Brochure MMJ boasts a local, interstate and international database of contacts. With this list in hand we can effectively reach potential buyers at the click of a finger. Our e-brochures effectively use professional photography, asset description and key highlights of the property to investors.

Internet Internet listings are a key marketing tool for commercial properties. MMJ enlists realcommercial.com.au, commercialrealestate.com.au as well as our own website www.mmj.com.au to effectively promote properties online. The content used in each online advertisement will reflect the information presented in the eBrochure. Media Advertising We recommend that the property also feature in a number of press publications in order to achieve maximum exposure. Our suggested publications include The Sydney Morning Herald (Saturday), The Australian Financial Review (Thursday) and the Illawarra Mercury (Saturday). Reporting and Marketing Updates We will provide a minimum of weekly written reports during the sales campaign which will include, enquiry levels, purchaser summaries, market reports, purchaser offers and advice. We will also provide weekly reports, including face-to-face meetings, if required, to ensure that the client is comfortable with each decision made in the disposal of your property.



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Proposed Marketing Budget Description Qty & Size Cost

Signage

Signboard produced and erected at site giving the best exposure 1 x 1.8m high x 2.4m wide $535.00

Print Media

Illawarra Mercury, Full Colour – Saturday Domain (Commercial) Publication 4 x Quarter Pages $1,045.00

Sydney Morning Herald, Full Colour – Silver Commercial Package Saturday: 1 x 92mm x 63mm Thursday: 1 x 92mm x 63mm $1,980.00

Internet Listing

Internet Listing on major Commercial Property websites Duration of Campaign $200.00

Upgrade to Elite Listing on realcommercial.com.au & commercialrealestate.com.au 90 Day Upgrade Period $2,055.00

Interactive Media

Professional photography including Pole Shots 8 colour photographs 3 heights +1 Location $286.00

Professional Floor Plans $350.00

Marketing

E-brochure sent to MMJ’s qualified database 2 sent during campaign $110.00

Professional preparation of all advertising material Level 2 $750.00

Booking & Administration Fee – Print Media & Signboards 6.5% $231.00

Total $7,542.00

Marketing will not commence until advertising funds are paid. Marketing is expended in accordance with this budget.

Advertising costs are subject to change.



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Proposed Marketing Timeline Description September October November December

Week Commencing Saturday 07 14 21 28 05 12 19 26 02 09 16 23 30 07 14 21 28

Prep

Marka

ratio

n

Appointment of Agent

Order Contracts

Marketing Preparation

Marke

ting

Signage Installed to Site

Listing added to Internet

E-brochure sent to Database

Information Memorandum Produced

Illawarra Mercury Advertisements

Sydney Morning Herald Publication (Saturday)

Sydney Morning Herald Publication (Wednesday)

Sale

Auction Day

Exchange of Contracts

Settlement Period

Estimated Settlement Day





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07 Agency Fees

With the commercial property market such a diverse and complicated market place it is important to select a trusted agent with a proven track record.

The standard MMJ fee for the sale of commercial/industrial property is 4% on the first $100,000 and 3% thereafter. However in this case, we are prepared to act on a reduced fee basis of -

2.25% + GST + Advertising

Agency Conditions MMJ will provide an Exclusive Selling Agency Agreement in accordance with the Property, Stock & Business Agents Act 2002 that will outline the terms and conditions of the marketing and sale of the property. The agreement will be in place for 90 days with a continuation agreement commencing from 90 days until a sale is achieved or a mutual decision is reached to terminate the Agency Agreement. Additional Charges Advertising funds are due and payable before marketing commences and are expended in accordance with the approved marketing budget. Advertising charges are subject to change due to price changes with external sources.





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MMJ also have the additional benefit of achieving group/bulk rates, which can sometimes reduce the cost of certain elements of your advertising budget which end up back in your pocket.



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08 Basis of Appointment

On appointment MMJ will immediately commence proceedings to ensure the smooth sale of your property, this will include -

ü Work with you to ensure your goals and requirements are clear to ensure they are met.

ü Liaising with your legal representative on the preparation of Contracts for Sale and other related documents

ü Implementing and monitoring all marketing and advertising activities for the duration of the campaign

ü Communicate with our qualified database of buyers and immediately notify them of the opportunity

ü Field new enquiries and provide relevant information to qualify and assess purchase ability

ü Weekly liaison with you to outline activity and opportunities for sale

ü Liaise with your legal representative during the sale process from offer to purchase to settlement



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We hope to make choosing your agent

an easy decision



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09 Conclusion Our professional commercial team not only draw on their own comprehensive knowledge and judgment, but also

on the experience and market intelligence of their colleagues throughout the MMJ Group. It is our express goal

meet all of your expectations and sell your property to the best of our ability and for its highest and best price.

Some key advantages of joining the MMJ Commercial team include:

Honest Approach

We will always approach the sale of your property with honesty and integrity with our actions based on sound

market knowledge, market conditions and level of competition.

Feedback is Key

MMJ will provide weekly feedback based on your properties position within the market.

Effective Marketing

MMJ has tailor-made your entire campaign and we are well versed in making the right decision for your unique

property.

MMJ would like to again take this opportunity to thank you for the opportunity to submit our sales and marketing

plan. If you have any further queries please do not hesitate to contact our team on the details supplied.

LISTING AGENTS MMJ Wollongong 4229 5555 Ground Floor, 6-8 Regent Street Wollongong NSW 2500 Geoff Jones Managing Director 0418 421 074 [email protected] Tim Jones Director, Commercial Sales 0409 456 299 [email protected] Travis Machan Consultant, Commercial Sales 0447 300 800 [email protected]



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Disclaimer

The agent(s) for themselves and the vendors of these properties whose agent(s) they are, give notice that:

(i) The particulars are set out as a general outline only for the guidance of purchasers and do not constitute an offer or contract.

(ii) All descriptions, dimensions, references to conditions and necessary permissions for use and occupation and other details are given in

good faith and are believed to be correct, but purchasers should not rely on them as statements or presentations of fact, but must satisfy

themselves by inspections or otherwise as to the correctness of each of them; and a draft Agreement for Sale of Land which is available

for inspection at the offices of Martin, Morris & Jones Pty Limited – Wollongong. In the event of any inconsistency between this Property

Report and the Agreement for Sale of Land, the provisions of the Agreement for Sale of Land shall prevail.

(iii) No person in the employment of the agents has any authority to make or give any representation or warranty whatsoever in relation to

these properties.

(iv) Martin, Morris & Jones Pty Limited and the vendor, each of their associates and every person involved in the preparation of this

Information Memorandum expressly disclaim any liability on any grounds whatsoever for any direct or consequential loss or damage

(whether foresee able or not) which may result from any party acting on or relying upon all or any part of the information contained in

the Information Memorandum notwithstanding any negligence, default or lack of care.

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