commercial & strategic brochure they don’t teach you on other telecom mbas the real telecoms...

MPIRICALMPIRICAL

Commercial & Strategic

www.mpirical.com

Training and Development Guide

MPIRICALMPIRICAL For up to date news on what we can offer, please visit our website at: www.mpricial.com

The Real Telecoms MBA )))

What they don’t teach you on other Telecom MBAsThe Real Telecoms MBA gives you the opportunity to learn from the experience and insight of leading telecoms industry experts. The 5 day programme is delivered by highly experienced and qualified industry professionals who understand the challenges that confront the telecoms industry today. The MBA focuses on the practical skills and techniques actually used by the leading advisory firms to achieve real success in today’s market.

The Real Telecoms MBA examines what you will need to master to stay ahead in this fast moving environment. The skills and techniques you will learn are all illustrated with real life operator case studies and benchmarks. Each session is supported by practical business planning tools and templates which you can take away and use on your return to the office.

We are continually being asked to help organizations as they struggle to formulate their business strategy in what is an ever more uncertain marker. Many training organizations offer business training, and many offer technical training. More often than not this training, to those who attend, seems unrelated and purely conceptual.What companies are looking for is a truly joined up approach that integrates company business strategy, marketing theory and network technology into a digestible format for financial and technology staff alike. Only Mpirical, in collaboration with our partners Coleago Consulting, offer such solutions. What is more these solutions are delivered by industry expert and focus on the telecoms market. This ensures theory is related to the real world of telecoms.We have worked closely with major telecoms vendors to deliver such solutions to service providers in emerging markets such as Vietnam. Taking company business plans, balance sheets and network specific information, learning programmes can be formulated to meet the exact needs of the audience. Typically delivered over 5 days these explore the key facets of running a service provider in either mature or emerging markets.If you are struggling to communicate your company’s strategy then we can help.

Strategy - Marketing - Technology - FinanceFor more information about The Real

Telecoms MBA, please visit our website and download the prospectus.

in collaboration with

MPIRICAL

Tel: +44 (0) 131 440 7770 Email: [email protected] Campus Locations: London, Dubai, Delhi, Hong Kong and Los Angeles

Commercial & Strategic Roadmap )))

Your route to success

Our roadmaps have been carfully designed to enable you to navigate your way to success. They begin with courses that introduce you to the technology area and provide an end-to-end description. Follow-on training is then signposted to guide you further into a specific aspect of the technology. We are comsious that the concept of “one size fits all” certainly does not apply to learning. We understand the needs or organizations which is why our learning solutions come in a number of formats. What is more,

these can be blended to meet your specific needs.Onsite - we come to you, or we meet your team at one of our training venues.Live Online - the content covered is the same as an onsite course and the students participate in exactly the same way, its just delivered live and online.Distance - a detailed programme specifically for your team in which they study over an extended period with support from our subject matter experts.

MPIRICALLearning Zone• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •At the heart of our learning delivery is our learning management system - the Learning Zone, which provides access to the following features and services: Pre-Learning - many of Mpirical’s courses contain pre-learning which has been specifically designed to prepare you for the course.Comprehensive Resources - on Mpirical courses, all resources including colour course notes, exercises and practicals and technical / financial models are provided in digital format. You also get links to useful references, white papers and research journals.Virtual Classroom - you will access the virtual classroom through the Learning Zone. What is more, you will also have access to recorded virtual sessions, should you have missed the live session or just want to review the concepts discussed.Certification - attending an Mpirical course is recognized through our unique certification service. Many of these certificates can be used to indicate prior learning on our MSc programme, delivered in conjunction with Middlesex University.

* denotes number of hours for live online delivery.

MPIRICALMPIRICALFor up to date news on what we can offer, please visit our website at: www.mpricial.com

What will I learn?

Commercial and Strategic Courses )))

Section 1: Network Building Blocks (2.5 hours) • Network Evolution - 1G to 4G. • The Facts and Figures. • Key Components of the Mobile - ME, SIM, USIM, Bluetooth, NFC. • The 2G Air Interface (GERAN) -TDMA, BTS, BSC, PCU. • The 3G Air Interface (UTRAN) - CDMA, Node B, RNC, Femto Cells. • Building the Core Network - MSC, GMSC, SGSN, GGSN, HLR, VLR, AuC, EIR. • MVNOs.Section 2: Making Calls - Home and Abroad (2.5 hours) • Powering Up the Mobile - Network / Cell Selection. • Attaching to the Network - Identities, Subscription Information. • Mobility Management - Idle, Dedicated and Connected. • Mobile Originated Call Setup. • Mobile Terminated Call Setup. • Roaming and Call Routing. • Handovers - Hard, Soft and Softer. 8 2G / 3G Interworking.Section 3: Delivery Mobile Broadband (2.5 hours) • Why Packet Switching? • The PDP Context and Session Management. • Delivering email and web pages to the Mobile. • Roaming and the GRX. • Increasing Capacity - EDGE, Evolved EDGE and HSPA. • Complimentary Technologies - Wi-Fi and White-Fi.Section 4: Network Evolution (2.5 hours) • Why is everybody talking about IP? • What will 4G bring the network and subscriber? • LTE - The Natural Evolution. • WiMAX - Niche Technology or Major Player? • Delivering Services with an IMS. • 4G - When and Where.

Introducing the Mobile Network

2 days or 12 hours * (Level 1)

Section 5: Services, Features and Mobile Applications (2 hours) • Driving up ARPU with “Killer” Applications. • Location Services and Mobile Navigation. • Mobile TV - When and How. • Social Networking. • The Rise of the App Store - Games and Gadgets.

“Exceptional course - just the right level of technical information and all backed up with real life examples and case studies. I will certainly be attending an Mpirical course again in the near future.” TS - KPMG

Tel: +44 (0) 8707 606384 Email: [email protected] Campus Locations: London, Dubai, Delhi, Hong Kong and Los Angeles


LTE Essentials

1 day or 6 hours * (Level 1)

Section 1: Mobile Broadband - Meeting the Challenge (2 hours) • Traffic trends - HSDPA, smart phones, apps, multimedia and other services. • Network Costs -the big ticket items, spectrum, the radio network and core network. • What does a real mobile network look like? • Controlling Costs - maintaining revenue with exponential traffic growth, why is IP so important? • IMT Advanced - a vision of 4G, spectrum and the main players. • The 3GPP - LTE timelines, aims, rationale and performance.Section 2: From 3G to 4G (1 hour) • Designed for Mobile Broadband - everything over IP and IP over everything. • Future Networks - what will 4G networks look like? • Migrating from today’s 3G network to a 4G network - new sites and new technology. • 4G Spectrum - what will service providers get and how much will it cost? • The 4G Network - what are the numbers? Capex and Opex, the effect on the bottom line.Section 3: LTE in a Nutshell (1 hour) • The LTE Network - the mobile, the radio network and core network. • Connecting, moving and downloading. • Interworking - other network technologies, hybrid handsets, 2G, 3G and HSPA. • What about WiMAX - where does WiMAX fit into the mix? • Emerging markets - the challenges of bridging the digital divide.Section 4: Selling 4G and all it has to Offer (3 hours) • 4G service - what does the customer want? • LTE from the drawing board to the high street - market, design and costs. • You build the business case - segment the market, define your services and cost the network. This final session is interactive and involves you working in syndicates to build a basic 4G business case based on LTE.

WiMAX Essentials

1 day or 6 hours * (Level 1)

Section 1: Bridging the Digital Divide (2 hours) • Broadband Traffic Growth - trends in mature and emerging markets. • The big ticket items - network costs, spectrum, the radio network, core network and IP interconnect. • Controlling Costs - maintaining revenue with exponential traffic growth. • Why is IP so important? • IMT Advanced - a vision of 4G, spectrum and the main players. • The WiMAX Forum - WiMAX timelines, aims, rationale and performance.Section 2: 4G - Evolution or Revolution? (1 hour) • Designed for Mobile Broadband - everything over IP and IP over everything. • Future Networks - what will 4G networks look like? • Rolling out a 4G network - new sites and new technology, where and when? • 4G Spectrum - what will service providers get and how much will it cost? • The 4G Network - what are the numbers? Capex and Opex, the affect on the bottom line.Section 3: WiMAX in Focus (1 hours) • The WiMAX Network - the mobile, the radio and core network. • Connecting, moving and downloading. • What about LTE - where does WiMAX fit into the mix? • Emerging markets.Section 4: WiMAX Services and Solutions (2 hours) • 4G service - a look at today’s WiMAX service providers. • WiMAX from standards to Starbucks- market, design and costs. • You build the business case - segment the market, define your services and cost the network. This final session is interactive and involves you working in syndicates to build a basic 4G business case based on WiMAX.


Section 1: How Companies Create Value (1.5 hours)This section begins by explaining how companies create value for their shareholders and in so doing, introduces the notion of competitive advantage and differentiation.It then moves on to discuss how one can identify their role in terms of promoting value growth and in particular, the levers within the telecoms business that can drive value creation.Section 2: Basic Financial Terms (1.5 hours)This section sets out to demystify the financial jargon associated with the telecoms industry. Terms explained include: ARPU, Opex, Fixed and Variable Costs, Capex, EBITDA, Margins and Free Cash Flow etc.The section then explains, using real telecom industry examples, how to read and understand a set of financial statements and how to interpret financial data.Section 3: The Strategic Business Planning Process (1.5 hours)The different ways in which companies formulate their strategy is examined in this section along with an explanation of the language of strategic analysis and planning. The section then explains how to use a range of strategic analysis tools and in so doing, identifies different successful strategies that have been adopted by a number of companies within the telecoms sector.Section 4: The Economics of Telecoms Companies (1.5 hours)Fixed and variable costs within the telecoms sector have a significant impact on economies of scale. This section is designed to differentiate between these fixed and variable costs, showing how economies of scale impact on the strategic decisions that are made in business.The section moves on to examine content developers and MVNOs, describing how their business models differ when contrasted with a traditional telecommunications operator.Section 5: How to Analyze a Company (1.5 hours)This section will describe how to financially analyze a company by initially defining the 4 simple steps used to calculate financial benchmarks and also Key Performance Indicators. The section will also review a selection of benchmarks for

Financial and Commercial Awareness in Telecoms

2 days (Level 2)


“Very skilled trainer, high quality course notes and supporting documentation.” DC - British Telecom

telecoms organizations from around the globe, conveying the typical levels of financial performance in the telecoms sector, in addition to predicting future trends.Section 6: The Principles of Investment Appraisal (1.5 hours)In order to allow the course attendee to make a greater contribution in the investment decision making process, this section will identify the main techniques used by companies to evaluate future investments. As such, the key components of the investment appraisal process are highlighted, focusing on the importance of concentrating on incremental cash flows. This section also reviews the techniques of Pay Back and Break Even analysis.Section 7: Project Appraisal Techniques (1.5 hours)This section will show how to apply Discounted Cash Flow analysis, highlighting the importance of Net Present Value and its association with the decision making process. In addition, the Internal Rate of Return will be examined, showing what this concept represents and also typical project hurdle rates.The section will conclude by analyzing the key influences that impact on the success of a future investment project.Section 8: Case Study (1.5 hours)This concluding section is designed to put the knowledge gained in the preceding sections to use. This is achieved by conducting a realistic, interactive case study, whereby small teams will compete to win the right to launch a new service. As such, teams will have to identify the appropriate cash flows and evaluate the project, before participating in a sealed bid auction.


Section 1: Best Practice Excel Business Modelling (1.5 hours)This initial section explains the key principles of the Coleago MAPPED Modelling Methodology, conveying the principles of best practice business modelling in order to make business models more efficient and effective. Essentially, the section will provide a structure and framework for those attending who are self taught in Excel, allowing the attendee to create models that are easier to follow, use and create, yet at the same time providing greater analytical power.Section 2: Model Structure Layout and Design (1.5 hours)This section describes the varying methods for model layout, showing how spreadsheets can be designed to be effective and powerful, with the ultimate goal of making a spreadsheet capable of answering key business questions. Included in this section will be a guide on how to make models on a modular basis, as well as providing content on enabling “what if” analysis. In addition, the techniques of graph manipulation and report design will be highlighted, passing on essential tips and tricks.Section 3: Excel Features for Power Modelling (1.5 hours)This section describes useful features for power modelling in Excel, uncovering the little known tools that are readily available which make a major difference to the speed and accuracy with which you can develop a model. The section will include techniques that will accelerate the development of a model and also design workings for maximum efficiency.Section 4: Useful Functions in Excel (1.5 hours)Excel contains a number of functions that can allow the user to become a more effective and powerful modeller. This section seeks to examine these key worksheet functions in sufficient detail to provide the attendee with the confidence to tackle more sophisticated modelling challenges. Included in this section will be a description of the “switching point” technique, which increases the power of spreadsheets.Section 5: Building a Model (1.5 hours)Using a business problem as a scenario, this practical session is designed to allow the attendee to implement some of the skills developed in the preceding sections.


This section, like the preceding sections, is designed to provide the attendee with a suite of techniques and a useful library of spreadsheets which can be used back at their place of work.Section 6: Turning a Model Into an Application (1.5 hours)The ability to incorporate useful macros into a spreadsheet, such as check boxes, buttons, scroll bars etc is a desirable skill. This section is designed to show how these features are implemented, in addition to providing guidance on how to record, edit and even write simple Visual Basic macros.Section 7: Testing and Debugging (1.5 hours)Testing and Debugging is a critical stage in the development of any model. As such, this section will examine the use of the Audit Toolbar when auditing a model, as well as describing simple techniques that can automate and accelerate the bug checking process.In addition, error trapping techniques will be highlighted, showing how to capture potential issues and deal with circular references.Section 8: Getting the Most from a Model (1.5 hours)This concluding section will introduce additional tools that are included with Excel. Accordingly, facilities such as Goal Seek, Scenario Manager and Solver will be highlighted. Topics covered in this section include: constructing a scenario manager, creating workings for sensitivity analysis and using Visual Basic to automate key processes.

Excel Business Modeling for Telecoms

2 days (Level 2)

“I was very impressed with how practical all of the sessions were.” RD - Orange


Section 1: Creating Value - An Engineer’s Role (1.5 hours)This section analyzes how engineers contribute to the process of creating shareholder value by initially looking at how companies actually create value.This section also explains and defines key terms such as ARPU, Operating Costs and Capital Expenditure as well as EBITDA and EBITDA margins and finally, Free Cash Flow. Following this, the section defines the notion of network capital expenditure and network operating costs, in each case examining their impact on the creation of shareholder value. The section also introduces the role of strategy and its part in creating value and examines the financial performance of the telecoms sector.Section 2: What Accountants do with Network Expenditure (1.5 hours)This section provides a high level and straight forward discussion of the process of accounting for network capital expenditure, in addition to network expenses and capitalisation policies. In so doing, the section begins by defining network fixed assets and work in progress, as well as explaining the rationale for “capitalising” internal resources. The basics of accounting and double entry book keeping are explained, followed by an explanation of the accounting for the depreciation of network assets. The section concludes by considering the financing of network expenditure, addressing the crucial question of whether or not telecoms companies are actually creating value in today’s market.Section 3: The Economics and Strategy of Networks (1.5 hours)The issue of how telecoms networks make financial gain from their networks is addressed in this section. This is achieved through an initial discussion of the economics of telco companies, explaining economies of scale and linking this into strategy and the importance of competitive advantage.Moving on, the section discusses models of competitive advantage such as “lock in”, “network effects”, “switching costs” and “standard wars”. The section concludes by initially answering the question “do networks provide a source of competitive advantage?” In addition, network investment is analyzed from the perspective of the city.


Customization• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • At Mpirical, we design and develop our training programmes in a modular format which means we can customize any of the courses to suite your exact requirements. Pick and Mix any of the sections in this, or other brochure, and build your own training solution.

Furthermore, we can also incorporte specific information from your organization such as network architectures, signalling traces, development strategies and financials etc.

Finance, Commerce and Strategy

1 day (Level 1)

Section 4: Making Better Commercial Decisions (1.5 hours)This concluding section describes how network plans are incorporated into the investment decision making process. As such, the section provides an overview of the typical decision making process before going on to review and discuss the common techniques to support decision making. With respect to these techniques, the concepts of Discounted Cash Flow Analysis, Pay Back and Return on Investment are examined, in addition to the notion of Break Even Analysis.The section finishes by examining the expected levels of performance in the telco sector before ultimately discussing the commercial drivers behind convergence.


Consulting )))

Are you are struggling with issues such as network share, data offload, self optimizing networks and the impact on your business plan? Our telecoms consultants, working in partnership, provide a range of services that deal with these very subjects. Our specialists can advise on how to optimize network performance, increase profitability, and plan strategy. If you are stepping up to meet the challenges, the chances are we have been there and can provide consolidated advice to help you.

Working with our partners we provide telecoms consulting, advice, support and training to companies, investors and regulators in the telecoms, media and technology sectors. Our team comprises only highly experienced, industry experts, many with more than 25 years experience. This experience has been gained both in developed markets but also in some of the most challenging emerging markets of the world. This breadth and depth of experience allows us to provide unparalleled insight, advice and support.

Our telecoms consulting services include due diligence, profit optimization and network performance improvement across GSM, 3G, Fixed, Broadband, LTE, Wi-Fi and WiMAX technologies. We advise MVNOs and host networks on strategy and implementation and a wide range of players on the challenges of convergence. We have a long and proven track record in spectrum valuation and spectrum auctions and licence bids and our digital content and media team have unrivalled commercial expertise. Our training services encompass strategy, finance, business modelling and technology and we provide operational support from interim management through to full network roll-outs.

To discuss your business critical project, contact us at: [email protected]

Working with you to secure those business critical projects

GSM, GPRS & UMTS LTE & SAE Wi-Fi & WiMAX IP & the IMS

For more information about our portfolio of courses, please visit us at: www.mpirical.com

MPIRICALMPIRICAL

www.mpirical.com

Contact Us )))

Campus Locations

Tel: +44 (0) 131 440 7770Fax: +44 (0) 131 440 7771

Email: [email protected]

London, Dubai, Delhi, Hong Kong, Los Angeles

commercial & strategic brochure they don’t teach you on other telecom mbas the real telecoms...

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