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TRANSCRIPT
COMMERCIAL
PRESENTATION
2017
THE MAGAZINE FOR EXECUTIVES
The most prestigious magazine in the financial and business area.
Monthly frequency, strengthening its contents with specialized press kits on different financial supports.
Including the most interesting special issues, completing the magazine’s editorial offer.
MORE THAN 50 YEARS OF EXPERIENCE IN THE MARKET
NEWS ECONOMY OPINION FINANCES MARKET STATISTICS DATA PREVISIONS ANALYSIS
Editorials Reports
The best of FT
Insights with History
Books & Arts
Pulse of the Market
Communi-cations
Interviews
ITS SECTIONS
ALL THE INFORMATION ON
THE FINANCIAL WORLD
Actualidad Económica, the
financial magazine that is key
referent in the business world
CIRCULATION: 14,063 Copies
PRINT RUN: 20,817 Copies
INFORMATION
Source: OJD 2016
READERSHIP: 46,000 Readers
PROFILE:
Gender:
73% men
Age:
28% between 25 - 44 years old 50% between 45 - 64 years old
Social class:
54% middle-upper/upperclasses
Education level:
55% with higher studies
Executives, entrepreneurs, men
interested in the current and
latest financial news. INFORMATION
Source: EGM 2º Acum 2017
SPECIAL ISSUES
Next DECEMBER, Actualidad
Económica will be publishing a new
report with the main information on
the greatest 5,000 operating
companies in Spain.
A wide-ranging and detailed
analysis on the biggest thousand
companies in Spain.
Sector and province rankings by
income, classifications of the 1,000
greatest groups.
THE GREATEST 5,000 COMPANIES IN SPAIN
SPECIALS
Issue date
December
ACTUALIDAD ECONÓMICA publishes
a new special report on WHO IS
WHO SPAIN.
An independent guide gathering by
sectors of the economy the main
companies operating in Spain and
describing the best main executives
in charge.
WHO IS WHO IN THE SPANISH COMPANY
SPECIALS
Issue Date
June
AND OUR PRESS KITS…
The best opinion articles written by the most prestigious analysts, always with a liberal
perspective (April)
An analysis of the year divided into two visions:
The world & Spain
(January)
*annual frequency
Everything you need to know on the different designations
of origin and winery from Spain.
A complete analysis on the Andalusian community, its
representatives and the most emblematic actions.
AND OUR PRESS KITS…
Radiography of the featured sector, interviews and everything you need
to know about the different sectors at a global level.
Special Dossier Best Entrepreneurs
January PWC (Digital Transformation)
Yearbook 2017
February Internationalisation E-Commerce
March Food PWC (Business Transations)
Logistics Business Success Prizes - La Rioja
April Real-estate INVESTMENT FUNDS
EL ESPECTADOR Business Success Prizes Extremadura (Merida)
May Tourism Who is Who in the Wine Business The 100 Best Ideas
Business Success Prizes - Baleares
June Golf Consultancy ‘Startups’ Prizes
Business Success Prizes - Andalucia ( Cordoba)
July Energy Efficiency País Vasco 4.0 WHO IS WHO 2017
Business Success Prizes - TENERIFE
August PORTS Cybersecurity Best companies for work
September Renting Energy
October Innovation in the Chemical Sector Financial Education: bank and insurances 100 best financiers
Business Success Prizes - Murcia
Noviember Building Sector & Infrastructures Who is Who Andalucia 2017 Business Success Prizes - Castilla la Mancha
December CECA/ Pensions/ Automotive The greatest 5,000 companies
CALENDAR
With a fresh and different approach on the latest news:
De un vistazo: analysis on the latest news within the own web page sections, as where the financial data of interest is graphically analyzed.
Bendita hemeroteca: a place to review personalities and companies that were covered by ACTUALIDAD ECONÓMICA in the past and are currently on a different position.
THE EXECUTIVES WEB SITE
A window with daily updated reports, analysis, blogs and
comments about Spain and the world.
.
94,708 Unique browsers
135,235 Page views
*Data: Omniture IP ES August 2017
WEB DATA
Including new blogs and an updated presence on social media, Twitter and Facebook
Always sharing the same motto: explain Economy with an ideological clarity and a journalistic quality.
SOCIAL MEDIA
*Data: Social Media September 2017
15,100 followers
7,612 likes
ACTIONS SECTION
SPONSORSHIP
LEARNING WITH:
This exclusive editorial format allows the brands and the users to connect through a 100% integrated
content within Actualidadeconomica.es editorial.
This is an innovative approach for the inclusion of contents that will be featured in the Home page
The brand will have the opportunity to tell us their “story” first hand.
Association of Actualidad Económica values with the sponsored brand (the editorial lane of the magazine will have the last decision in order to agree which brands are more suitable)
Includes: Customisation of the header with the brand’s
corporate colours. Small strip ad fixed in section
ACTIONS
MICROSITE DIGITAL MEETING VIDEO
An access to the micro-site will be enabled through the central module of the sections with the latest news/articles.
Digital meetup between a main character chosen by the brand (depending on the client and one of Actualidad Económica’s moderators. The meeting will be displayed on Home and the related section .
Weekly video with a claim to be chosen, for example “The best Castillian-Manchegan entrepreneurs” powered by… this video will be hosted in Actualidad Económica’s web site for two days, one day in Home and another day in the related section.
AWARDS
BUSSINESS SUCCESS
AWARDS For more than 10 years, Actualidad Económica has been publishing reports which analyze in depth the financial situation and the business reality of Spanish autonomous communities, for covering them in an informative way with current news. The frequency of these reports is biannual. These reports develop a large analysis on the region’s economy, in which the most pounding and current topics are discussed by the leading entrepreneurs and politicians. With an aim to get closer to the business world in every community and recognize the hard work of the entrepreneurs, this magazine completes its reports with AE’s Business Success Awards.
THE 100 BEST IDEAS
AWARDS Actualidad Económica, publishes every year “The 100 best ideas Awards”. These awards belong to a special report about the I+D+I, which analyzes the different perspectives on the research world.
BEST START-UPS
AWARDS
BEST
FINANCIERS AWARDS *Click on the pictures for more information,
2017 Measures (mm)
Medidas (mm)
GENERAL € Width Height
PAGE 10,900 210 280
DOUBLE PAGE 20,600 420 280
1/2 PAGE 7,700 210 140
1/3 PAGE 5,600 210 94
1/4 PAGE 4,100 210 70
ADVERTORIAÑ 13,400 210 280
WINDOW 7,700 - -
PREMIUM POSITIONING € Width Height
BACK COVER 16,200 210 280
INSIDE COVER 13,200 210 280
INSIDE BACK COVER 11,200 210 280
INSERTS (Prize per unit)* €
NATIONAL PRINT RUN 0.25
SEGMENTATIONS 0.30
RATES
SALES
DEPARTMENT Advertising Managing Director
Jesús Zaballa
Advertising Director, Magazines
Sandra Santero T. 91 443 54 75 [email protected]
Marta Sánchez Sánchez Telf. 91 443 36 368/ M.609 098 138 [email protected]
Publishing Director
Coordination
Elvira Pou T. 91 443 52 51 [email protected]
SALES
DEPARTMENT ANDALUCÍA/ EXTREMADURA
Rafael Marín
T. 95 499 07 21/10 – M. 609 22 78 89
Silvia Torres
T. 91 499 06 30 – M. 650 77 87 67
BALEARES
José Mª Conrado
T. 971 76 76 30 – M. 639 60 42 95
LEVANTE
Marcos de la Fuente
T. 96 337 93 27 – M. 609 25 55 18
ZONA NORTE
Marta Meler
T. 94 473 91 43– M. 637 42 87 86
ARAGÓN
Álvaro Cardemil
T. 97 679 40 64 – M. 680 55 88 94
CANTABRIA/ ASTURIAS
Pablo Fernández-Galiano
T. 94 231 98 73 – M. 629 02 35 93
GALICIA
Manuel Carrera
T. 98 121 80 20 – M. 629 17 49 92
PAÍS VASCO/NAVARRA/RIOJA
Iñaki Fika
T. 94 473 91 02 – M. 699 96 36 39
DIRECTOR DE ÁREA CATALUÑA
Samuel Saiz Llanos
T. 93 496 24 71 – M. 648 21 58 14
CROSS-CUTTING PROJECT MANAGER
Jose Luís Sánchez
T. 91 443 55 68 – M. 686 97 40 77
INTERNATIONAL
Juan Jordán de Urries
T. 91 443 55 23 – M. 629 32 24 20
DELEGATIONS
2017