commercial opportunities · 2019-09-24 · season. the package includes ... significant audiences...

Commercial OpportunitiesMillwall Football Club

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Millwall Football Club are based in South Bermondsey and have played their home matches at The ‘New’ Den since 1993.

The Den is the closest stadium to the city, and boasts the loudest and most passionate supporters in the capital.

Millwall claimed the EFL Family Club of the Year award in 2017.

The Den offers a fantastic setting to enjoy our matchday hospitality and to showcase your brand to our loyal fanbase.

Millwall currently play in the Sky Bet EFL Championship and are about to commence our third season in England’s second tier.

We are Millwall, from The Den.

Welcome

Contents

Hospitality IntroductionPages 5-6

VIP Matchday ExperiencePages 7-8

Executive BoxesPages 9-10

Sponsorship IntroductionPages 11-12

Match SponsorshipPages 13-14

Matchball SponsorshipPages 15-16

Player Kit SponsorshipPages 17-18

Advertising IntroductionPages 19-20

LED Advertising PackagesPages 21-22

Partnership PackagesPages 23-25

Matchday MascotPage 26

Pitchside ExperiencePage 27

Millwall Business ClubPages 28-29

For more information get in touch with our commercial team on 0207 740 0501 [email protected]

MatchdayHospitality

5. Commercial Opportunities at Millwall Football Club 6. Commercial Opportunities at Millwall Football Club

VIP Matchday ExperiencePages 7-8

Executive BoxesPages 9-10

HospitalityVIP Matchday ExperienceExecutive Boxes

Sponsorship Advertising

Package includes:- Welcome drinks reception

- Three-course dining experience with wine

- Behind-the-scenes stadium tour (Saturday fixtures only)

- Matchday programme and teamsheet for each guest

- Padded Executive seating for the match

- Half-time and full-time refreshments

- Opportunity to vote for the Man of the Match

- Watch the Man of the Match presentation

- Corporate gift for each guest

Situated in the heart of the Barry Kitchener Stand, the Billy Neil Suite offers the perfect matchday experience for all occasions. VIP guests will enjoy a three-course meal with wine, mingle with legends, go behind the scenes with a guided stadium tour and enjoy entertainment before, during and after the game.

VIP Matchday Experience

Prices:Inclusive of VAT

Category AAdults £131 / U18s £76

Category BAdults £119 / U18s £76

Category CAdults £107 / U18s £66

7. Matchday Hospitality

HospitalityVIP Matchday ExperienceExecutive BoxesThe Chairman’s Room

Sponsorship Advertising

Package includes:- Private, glass fronted catered hospitality box with a balcony

and padded seating

- Executive entrance and greeting from a Lions legend

- Programme and teamsheets for all guests

- A corporate gift for each guest

- Private en-suite facilities

- Half-time refreshments

- Pay-bar facilities

- Dedicated waiting service

*Maximum 10 people per box

Located along the length of the famous Dockers Stand, the newly refurbished Private Executive Boxes offer an intimate and exclusive matchday experience with private balcony seating. Our Executive Boxes offer the privacy to entertain friends, family or staff and clients with an exciting new menu, premium refreshments and panoramic views of the pitch.

Executive Boxes

Prices:Inclusive of VAT

Category A£1,100

Category B£1,000

Category C£900

9. Matchday Hospitality

Match SponsorshipPages 13-14

Matchball SponsorshipPages 15-16

Player Kit SponsorshipPages 17-18

SponsorshipPackages


Hospitality SponsorshipMatch SponsorshipMatchball SponsorshipPlayer Kit Sponsorship

Advertising

Sponsorship includes:- 10 VIP Matchday Experience tickets

- 1x Minute of LED in-play advertising

- Photograph with match officials and club captains on the

pitch prior to kick-off (max. four people)

- Official signed framed shirt presentation with the Man of the

Match

- Advert displayed on the big screen

- Full-page programme advert

- Tannoy announcement

- Executive padded seats for the match

- Welcome drinks reception

- Behind-the-scenes stadium tour (Saturdays only)



- Three-course meal with wine (half a bottle per person)


Our Match Sponsorship package sets your business at the forefront of the game. The Den’s full promotional packages includes: LED advertising, premium VIP Hospitality and the opportunity to promote your services to over 14,000 spectators.

Match Sponsorship

Prices:Not including VAT

Category A£2500 +VAT

Category B£2000 +VAT

Category C£1500 +VAT

13. Sponsorships Packages

Hospitality Advertising

Sponsorship includes:- Four VIP Matchday Experience tickets

- Advert displayed on the big screen

- Pre-match pitchside photograph (max. four people)

- Official signed framed EFL ball presentation with the Man of

the Match

- Welcome drinks reception

- Three-course meal with wine (half a bottle per person)

- Behind-the-scenes stadium tour (Saturdays only)




- Executive padded seats for the match

Become an integral part of the day by walking pitchside for a pre-match photograph, enjoy VIP Hospitality and watch the game in Executive seating. Top the day off with a signed EFL ball presented by the Man of the Match.

Matchball Sponsorship


Category A£900 +VAT

Category B£700 +VAT

Category C£500 +VAT


SponsorshipMatch SponsorshipMatchball SponsorshipPlayer Kit Sponsorship

Hospitality SponsorshipMatch SponsorshipMatchball SponsorshipPlayer Kit Sponsorship

Advertising

Sponsorship includes:- A message in every 2019/20 matchday programme alongside

your chosen player’s profile

- VIP Matchday Experience for two to a match of your choice*

- A shirt signed by your chosen player, presented pitchside

- Souvenir Photo

*Subject to availability.

Show your support for your favourite Millwall player by sponsoring their kit for the 2019/20 season. The package includes a VIP Matchday Experience in which you will meet your sponsored player and receive a signed replica shirt.

Player Kit Sponsorship


Home kit sponsor£475 +VAT

Away kit sponsor£475 +VAT

Third kit sponsor£475 +VAT


LED Advertising PackagesPages 21-22

Partnership PackagesPages 23-24


AdvertisingOpportunities

Hospitality Sponsorship AdvertisingLED AdvertisingPartnership Packages

21. Advertising Opportunities

Viewing Statistics:- Average Sky Bet Championship 18/19 TV audience: 318,000

- Average Millwall 18/19 TV audience: 208,000

- Average Highlights show TV audience: 238,000

- International broadcasting estimated household reach: 764,400,000

- Millwall’s average 18/19 attendance: 13,624

- Millwall’s total 18/19 attendance: 366,305

Our LED advertising packages present a fantastic platform to generate brand exposure on a national scale. The Sky Bet EFL Championship is the third-most watched League in Europe, with significant audiences delivered from both live televised games on Sky Sports in addition to the terrestrial highlights coverage.

The packages combine matchday inventory such as LED Advertising, Big Screen Adverts and Programme Adverts, in addition to digital coverage across Social Media, Ecomms and Web Branding. Our Commercial Partner Events also provide business development opportunities, whilst some of the packages will see your brand activated by the players and management team.

LED Advertising Packages

Social Media:

Facebook: 180k+ Followers

Twitter: 110k+ Followers

Instagram: 37k+ Followers


Platinum Partner- 2x Minutes in-play LED advertising (Exclusive)

- 2x Minutes in-play LED advertising (Shared - 25%)

- 3x Minutes Pre / Half Time / Post-Match LED advertising (Exclusive)

- 1x Programme Advert (Full)

- 2x Big Screen Adverts

- 1x Visit to Training Ground (4x People)

- 3x Signed Shirts

- 3x Signed Balls

- 1x Mascot Place

- Press Release


£30,000+ VAT

- Website Footer

- Email Footer

- Company Profile on Website

- 12x Social Media Posts

- 50x Match Tickets

- 16x Hospitality Places (Billy Neil Lounge)

- 2x Matchday Activations

- 1x Table at Player of the Year Awards

- Images of Advertising

- 2x Invites to Partner Events (2x)

Gold Partner- 1x Minute in-play LED advertising (Exclusive)

- 1x Minute in-play LED advertising (Shared - 17%)


- 1x Programme Advert (Half)


- 1x Visit to Training Ground (4x People)

- 2x Signed Shirts

- 2x Signed Balls

- 1x Mascot Place

- Website Footer

£20,000+VAT

- Email Footer



- 40x Match Tickets


- 1x Matchday Activation

- 1x Pre Match Pitchside Visit (4x People)



Silver Partner- 1x Minute in-play LED advertising (Exclusive)

- 1x Minute in-play LED advertising (Shared - 13%)



- 1x Player Appearance

- 2x Signed Shirts

- 2x Signed Balls

- 1x Mascot Place



£15,000+VAT

- 30x Match Tickets


- 2x Matchday Activations (Outside Stadium)




Bronze Partner- 2x Minutes in-play LED advertising (Shared - 8%)



- 1x Signed Shirt

- 1x Signed Ball



- 20x Match Tickets


- 1x Matchday Activation (Outside Stadium)

£10,000+VAT





Club Partner- 2x Minutes in-play LED advertising (Shared - 4%)

- 1x Minute Pre / Post-Match LED advertising (Exclusive)


- 1x Signed Ball



- 10x Match Tickets




£5,000+VAT

Additional OpportunitiesMatch by Match LED (per minute in play)Non televised - £350 + VAT Live on Sky Sports / BT Sport - £600 + VAT

Big ScreenGoal Sponsorship - £4,000 + VATCorner Sponsorship - £4,000 + VATSubstitution Sponsorship - £4,000 + VAT

Stadium Corner BannersCorner Banners - £20,000 + VAT

Give a young supporter the experience of a lifetime with our popular Matchday Mascot experience.

This is a wonderful opportunity to walk onto the hallowed turf holding hands with one of their heroes, visit the changing rooms and obtain a few player autographs.

Package includes:- A 2019/20 home kit

- Signed football and Mascot trophy

- 3x matchday programmes

- 2x Adult and 1x Junior ticket

- Acknowledgement in matchday programme

- Big screen and tannoy announcement

- Souvenir Photo

Price: From £300 inc. VAT Child must be 5 to 16 years of age

Matchday Mascot

28. Junior Packages

PitchsideExperience

Whatever the reason for a special treat, the pitchside experience is a sure winner.

A photo opportunity with a player, matchday programme and PA dedication, a signed Millwall football and one adult and one junior ticket add up to a fantastic start to the game.

Package includes:- One adult and one junior ticket for the match

- Acknowledgement in Matchday programme

- Matchday Programme

- Signed Millwall football

- Photo taken with preferred player pitchside*

Price: £120 inc. VATChild must be 5 to 16 years of age

*Subject to availability

27. Junior Packages

Millwall FC has launched a Business Club to encourage individuals to meet, network, pitch and develop business at our famous stadium; The Den. We are the closet football ground to the City of

London and only minutes from The Shard and Canary Wharf.

Our quarterly events will include speed networking, quality guest speakers and an opportunity to pitch your business.

Alongside networking, the Millwall Business Club provides you with an opportunity to connect your business to a local and national audience through matchday advertising on our LED perimeter boards, branding on the official club website and entertaining clients with our corporate matchday

hospitality.

The Den is a great place to meet like-minded individuals and businesses in a fantastic meeting space, with great transport links from Central London and free car parking facilities.

Join the Millwall Business Club to make the most of some unmissable benefits, which include:

• Access to quarterly Business Club network events• Two VIP Hospitality tickets for a League match• LED advertising for a League match• Company logo on millwallfc.co.uk (with hyperlink)• Membership announced via Millwall Commercial Twitter account• Exclusive discounts for non-matchday venue hire• Welcome corporate gift• Targeted introductions to fellow members and contacts• Preferential rates on advertising opportunities• Preferential rates on matchday hospitality• Quarterly prizes• Opportunity to pitch business Price: £995+ VATCost is for a yearly membership

Millwall Football Club, The Den, Zampa Road, London, SE16 3LN

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0207 740 0501 / [email protected]

commercial opportunities · 2019-09-24 · season. the package includes ... significant audiences...

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