commercial internet connectivity in every village - towards rural prosperity ashok jhunjhunwala...

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Commercial Internet Connectivity in every village - Towards Rural Prosperity Ashok Jhunjhunwala TeNeT Group, IIT Madras, Chennai, India [email protected]

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Page 1: Commercial Internet Connectivity in every village - Towards Rural Prosperity Ashok Jhunjhunwala TeNeT Group, IIT Madras, Chennai, India ashok@tenet.res.in

Commercial Internet Connectivity in every

village - Towards Rural Prosperity

Ashok JhunjhunwalaTeNeT Group, IIT Madras, Chennai, [email protected]

Page 2: Commercial Internet Connectivity in every village - Towards Rural Prosperity Ashok Jhunjhunwala TeNeT Group, IIT Madras, Chennai, India ashok@tenet.res.in

October 2003 ITU Telecom 2

The Dream

Current Rural GDP in India = $ 150 billion

For a Population = 700 million people

GDP / Person = $ 220

DOUBLING Rural GDP

$ 400 / Person

Rural Prosperity

Page 3: Commercial Internet Connectivity in every village - Towards Rural Prosperity Ashok Jhunjhunwala TeNeT Group, IIT Madras, Chennai, India ashok@tenet.res.in

October 2003 ITU Telecom 3

Agriculture

AnimalHusbandry

Agricultural Processing

Industry

IT-Based Services

Trade & Commerce

Rural Micro-Enterprises are the Wealth Creators

Micro-enterprises need Finance Knowledge and

Training Buying & Selling Insurance

Can Communications Enable these ?

Page 4: Commercial Internet Connectivity in every village - Towards Rural Prosperity Ashok Jhunjhunwala TeNeT Group, IIT Madras, Chennai, India ashok@tenet.res.in

October 2003 ITU Telecom 4

How does one connect Rural India?

India has 600,000+ villages 700 million people

can Rural India afford Connections?

Needs Technology Sustainable Business Model Organisation which thinks and acts Rural

Page 5: Commercial Internet Connectivity in every village - Towards Rural Prosperity Ashok Jhunjhunwala TeNeT Group, IIT Madras, Chennai, India ashok@tenet.res.in

October 2003 ITU Telecom 5

Serving people with incomes ofless than a dollar a day

75% rural households can spend barely $2.4 per month on telecom

Dollars spend per month on Telecom by HH assuming 4% of income can be spent on Telecom

$2.4 7.2 10.4 14.4 20.8 33.6 52 89.6

102.1

1710

3.9 1.9 1 0.3 0.30

20

40

60

80

100

120

60 180 260 360 520 840 1300 2240

HH Income in $ per month

Nu

mb

er o

f H

H in

mill

ion

s

Page 6: Commercial Internet Connectivity in every village - Towards Rural Prosperity Ashok Jhunjhunwala TeNeT Group, IIT Madras, Chennai, India ashok@tenet.res.in

October 2003 ITU Telecom 6

n-Logue uses Innovative Technology to connect Rural India

To PSTN

To Internet35/70 kbps Internet plus simultaneous telephone

• $ 150 per line price

•1 million lines being deployed

BSNL has fibre connectivity to most Talukas (county hq) CorDECT WLL developed at IITM

• provides a telephone line and Internet connection in a 30 Km radius

• can connect 85% of Indian villages• start-up costs very low

Page 7: Commercial Internet Connectivity in every village - Towards Rural Prosperity Ashok Jhunjhunwala TeNeT Group, IIT Madras, Chennai, India ashok@tenet.res.in

October 2003 ITU Telecom 7

Aggregate Demand

Entrepreneur-driven telephone booths (STD PCOs) introduced in 1987

• night-time long distance charges reduced by a factor of 4

Today• 950,000 STD PCOs covering every street of

smallest town• generate 25 % of total telecom income• 300 million people use these PCOs

Page 8: Commercial Internet Connectivity in every village - Towards Rural Prosperity Ashok Jhunjhunwala TeNeT Group, IIT Madras, Chennai, India ashok@tenet.res.in

October 2003 ITU Telecom 8

n-Logue : A Rural Service Provider aggregate demand into a kiosk

$1000 (including taxes) per Kiosk providing telephone, Internet, multimedia PC with web-camera, printer and power back-up for PC

• plus Indian language software, video conferencing software, training and maintenance

set up by a village entrepreneur on the lines of STD PCOs• needs only $2.5 per day to break even

Innovative Business Models

Page 9: Commercial Internet Connectivity in every village - Towards Rural Prosperity Ashok Jhunjhunwala TeNeT Group, IIT Madras, Chennai, India ashok@tenet.res.in

n-Logue Deployment Strategy

Application & Content Providers

Telephone Backbone

Internet Backbone

Scope:•1 –3 Talukas•25 Km radius, 2000 sq km•4 – 500 K population•2 - 5 towns•300 -400 villages

LSP

Banks

ACCESS CENTRE

500 + Connections (at least 1 in each village)

Connections:•Individuals•Government

— schools and PHCs• Kiosks

$1000 / KioskKIOSK

OPERATOR

BanksMicro Finance Organisations

Page 10: Commercial Internet Connectivity in every village - Towards Rural Prosperity Ashok Jhunjhunwala TeNeT Group, IIT Madras, Chennai, India ashok@tenet.res.in

Word-processor in Indian Languages

Page 11: Commercial Internet Connectivity in every village - Towards Rural Prosperity Ashok Jhunjhunwala TeNeT Group, IIT Madras, Chennai, India ashok@tenet.res.in

Multi-lingual Office PackageIITM -

Chennai Kavigal

Page 12: Commercial Internet Connectivity in every village - Towards Rural Prosperity Ashok Jhunjhunwala TeNeT Group, IIT Madras, Chennai, India ashok@tenet.res.in

October 2003 ITU Telecom 12

Digital Studio – Low cost Photography

Photograph taken with a Web Camera

Printed Photograph

Page 13: Commercial Internet Connectivity in every village - Towards Rural Prosperity Ashok Jhunjhunwala TeNeT Group, IIT Madras, Chennai, India ashok@tenet.res.in

October 2003 ITU Telecom 13

Video-conferencing

Video conferencing from a village with the Communications Minister (Shri Thirunavakarasu)

IITM - OOPS

Page 14: Commercial Internet Connectivity in every village - Towards Rural Prosperity Ashok Jhunjhunwala TeNeT Group, IIT Madras, Chennai, India ashok@tenet.res.in

October 2003 ITU Telecom 14

The Agricultural Expert is no longer far away …

AfterBefore

In a Village in Madurai, the Lady’s Finger (Okra) cropwas turning white

The problem was sent to the experts at the Department of

Rural Extension, Madurai

Agricultural College and

Research Centre who diagnosed it as “Yellow

Mosaic disease”

Saving to farmer - $3500Cost of Information - half dollar

Page 15: Commercial Internet Connectivity in every village - Towards Rural Prosperity Ashok Jhunjhunwala TeNeT Group, IIT Madras, Chennai, India ashok@tenet.res.in

October 2003 ITU Telecom 15

The Vet is On The Net …

•This goat had a wound near its mouth and could not eat for a week

• The advice from the doctor cured its problem in 2 days

Page 16: Commercial Internet Connectivity in every village - Towards Rural Prosperity Ashok Jhunjhunwala TeNeT Group, IIT Madras, Chennai, India ashok@tenet.res.in

Emergencies are no longer Calamities …

In the village of T Ulgapitchanpatti, all hens are dying one by one. The symptoms for these hens are …... At this stage they die immediately. Until now, 300 hens have died in this way. How do we stop this? Please give us a solution immediately. From A. Sakkarai"

A visit from the Government Veterinary Officials to vaccinate all hens

Page 17: Commercial Internet Connectivity in every village - Towards Rural Prosperity Ashok Jhunjhunwala TeNeT Group, IIT Madras, Chennai, India ashok@tenet.res.in

October 2003 ITU Telecom 17

Epidemics can be prevented with a Doctor on Call

A potential epidemic of Chicken Pox was halted by a simple email to the right people

Instant response from the Government Doctors

Page 18: Commercial Internet Connectivity in every village - Towards Rural Prosperity Ashok Jhunjhunwala TeNeT Group, IIT Madras, Chennai, India ashok@tenet.res.in

October 2003 ITU Telecom 18

Ordinary People have a Voice …

Veeramani, a man with disabilities was fired as pump operator by Village Headman

Through the kiosk, he sent an email petition to the Chief Minister’s Cell, attaching his photograph

A letter came back from the CM’s Cell asking that he be reinstated

Page 19: Commercial Internet Connectivity in every village - Towards Rural Prosperity Ashok Jhunjhunwala TeNeT Group, IIT Madras, Chennai, India ashok@tenet.res.in

Eye Care

• An email is sent to the Aravind Eye Hospital with a photograph of patient’s eyes

• The patient is told that her problem is not serious and could wait for some time

Enhanced Interaction with the doctor through video conferencing

Page 20: Commercial Internet Connectivity in every village - Towards Rural Prosperity Ashok Jhunjhunwala TeNeT Group, IIT Madras, Chennai, India ashok@tenet.res.in

October 2003 ITU Telecom 20

General Health – An Online Clinic with a Doctor

Page 21: Commercial Internet Connectivity in every village - Towards Rural Prosperity Ashok Jhunjhunwala TeNeT Group, IIT Madras, Chennai, India ashok@tenet.res.in

October 2003 ITU Telecom 21

Talking to an Agricultural Expert

Page 22: Commercial Internet Connectivity in every village - Towards Rural Prosperity Ashok Jhunjhunwala TeNeT Group, IIT Madras, Chennai, India ashok@tenet.res.in

October 2003 ITU Telecom 22

Video-conferencing (6 kiosks in conversation)

Page 23: Commercial Internet Connectivity in every village - Towards Rural Prosperity Ashok Jhunjhunwala TeNeT Group, IIT Madras, Chennai, India ashok@tenet.res.in

October 2003 ITU Telecom 23

Bridging the Digital Divide – Computer Education for Rural Children

Page 24: Commercial Internet Connectivity in every village - Towards Rural Prosperity Ashok Jhunjhunwala TeNeT Group, IIT Madras, Chennai, India ashok@tenet.res.in

October 2003 ITU Telecom 24

Page 25: Commercial Internet Connectivity in every village - Towards Rural Prosperity Ashok Jhunjhunwala TeNeT Group, IIT Madras, Chennai, India ashok@tenet.res.in

October 2003 ITU Telecom 25

Can Kiosks become Micro-banks?

TeNeT and n-Logue working with ICICI Bank Remote Bill Payment Rural ATM Micro-finance Remittance

Credit and Product Marketing is one of the biggest requirements of Rural India

Page 26: Commercial Internet Connectivity in every village - Towards Rural Prosperity Ashok Jhunjhunwala TeNeT Group, IIT Madras, Chennai, India ashok@tenet.res.in

October 2003 ITU Telecom 26

Knowledge and Training

Another Driver of Rural Prosperity Information Dissemination and Knowledge

Enhancement

Need a Virtual University in every Districtto enable this

Basic Structure would• Consist of a Central Hub • And Knowledge Extension Centres in every village

Page 27: Commercial Internet Connectivity in every village - Towards Rural Prosperity Ashok Jhunjhunwala TeNeT Group, IIT Madras, Chennai, India ashok@tenet.res.in

The Extension Centre

• Virtual Extension of the University

• Located in Every Village

• Enhanced Village Internet Kiosk equipped with

•Computer(s)•Internet Connection•Web Camera and Multimedia

•Power backup•Local Language Software

• Run by a local person who is trained to facilitate the learning process

There will about 1000 such Extension Centres in Every

District

Page 28: Commercial Internet Connectivity in every village - Towards Rural Prosperity Ashok Jhunjhunwala TeNeT Group, IIT Madras, Chennai, India ashok@tenet.res.in

October 2003 ITU Telecom 28

Sparse Area Communications -- where there is no fibre backbone

Microwave or Satellite back-haul required microwave link costs have come down

• can be optimised further -- tower costs dominate

satellite back-haul needs special design providing significant data-rate at each remote hub

• Hub serves 50 to 100 villages in 15-25 Km radius• driving down the total cost to connect a village• finance and buying/selling may make even larger sense

Page 29: Commercial Internet Connectivity in every village - Towards Rural Prosperity Ashok Jhunjhunwala TeNeT Group, IIT Madras, Chennai, India ashok@tenet.res.in

• 8-10 voice channels + 64/128 kbps Internet satellite backhaul

• Each hub supports 16 to 20 remote sites with 2 Mbps downlaod

• $200 corDECT + $200 backhaul cost per connection

PSTN

Internet

2.4 m antenna3.8 m antenna

15 -25 Kms with 50 connections

For inaccessible Rural Areas

2 M

bps

-->

128

Kbp

s --

>

<-- 256 Kbps

ISRO-IITM

Page 30: Commercial Internet Connectivity in every village - Towards Rural Prosperity Ashok Jhunjhunwala TeNeT Group, IIT Madras, Chennai, India ashok@tenet.res.in

October 2003 ITU Telecom 30

To Sum Up

Doubling Rural GDP will change India Finance, Commerce, Training & Information are

key Wireless Internet can enable these Sparse Areas will require special efforts

Internet in Rural Areas is the key Infrastructure