"comment trouver des idées de startup ?" par oussama ammar
TRANSCRIPT
![Page 1: "Comment trouver des idées de startup ?" par Oussama Ammar](https://reader033.vdocuments.site/reader033/viewer/2022042615/55d50f68bb61eb722e8b458e/html5/thumbnails/1.jpg)
The information contained in this document is being provided on a confidential basis to the recipient solely for the purpose of evaluating TheFamily (“TheFamily” or the “Company”). The document is intended for the exclusive use of the persons to whom it is given. By accepting a copy of this document, the recipient agrees, for itself and its related bodies corporate, and each of their directors, officers, employees, agents, representatives and advisers, to maintain the confidentiality of this information. Any reproduction or distribution of this document, in whole or in part, or any disclosure of its contents, or use of any information contained herein for any purpose other than to evaluate an investment in the Association, is prohibited. The information contained in this document or subsequently provided to the recipient whether orally or in writing by, or on behalf of the Association, or any of its respective related bodies corporate, or any of their respective partners, owners, officers, employees, agents, representatives and advisers (the “Parties”) is provided to the recipient on the terms and conditions set out in this notice.
Big thanks to Rumeur Publique
![Page 2: "Comment trouver des idées de startup ?" par Oussama Ammar](https://reader033.vdocuments.site/reader033/viewer/2022042615/55d50f68bb61eb722e8b458e/html5/thumbnails/2.jpg)
Your solution is not my (fucking) problem
![Page 3: "Comment trouver des idées de startup ?" par Oussama Ammar](https://reader033.vdocuments.site/reader033/viewer/2022042615/55d50f68bb61eb722e8b458e/html5/thumbnails/3.jpg)
Not Everything With A Plug Is Technology
![Page 4: "Comment trouver des idées de startup ?" par Oussama Ammar](https://reader033.vdocuments.site/reader033/viewer/2022042615/55d50f68bb61eb722e8b458e/html5/thumbnails/4.jpg)
Things that may be dismissed as fake technologies (Facebook, Amazon) often resolve very challenging technological problems.
![Page 5: "Comment trouver des idées de startup ?" par Oussama Ammar](https://reader033.vdocuments.site/reader033/viewer/2022042615/55d50f68bb61eb722e8b458e/html5/thumbnails/5.jpg)
Amazon helped develop intel l igent customer recommendations and logistical efficiencies that allow you to order almost anything, anytime, and get it the next day
![Page 6: "Comment trouver des idées de startup ?" par Oussama Ammar](https://reader033.vdocuments.site/reader033/viewer/2022042615/55d50f68bb61eb722e8b458e/html5/thumbnails/6.jpg)
Web companies that fail are the companies that fail to exploit the
true power of the medium
![Page 7: "Comment trouver des idées de startup ?" par Oussama Ammar](https://reader033.vdocuments.site/reader033/viewer/2022042615/55d50f68bb61eb722e8b458e/html5/thumbnails/7.jpg)
Are There Any Real Technologies Left?
![Page 8: "Comment trouver des idées de startup ?" par Oussama Ammar](https://reader033.vdocuments.site/reader033/viewer/2022042615/55d50f68bb61eb722e8b458e/html5/thumbnails/8.jpg)
The best companies create their own sectors
- They are not popular - They are difficult to assess - They have technology risk (but not insurmountable)- If they succeed, their will be extraordinarily valuable
![Page 9: "Comment trouver des idées de startup ?" par Oussama Ammar](https://reader033.vdocuments.site/reader033/viewer/2022042615/55d50f68bb61eb722e8b458e/html5/thumbnails/9.jpg)
The best founders want to radically change the world for the better.
![Page 10: "Comment trouver des idées de startup ?" par Oussama Ammar](https://reader033.vdocuments.site/reader033/viewer/2022042615/55d50f68bb61eb722e8b458e/html5/thumbnails/10.jpg)
So where to start?The way to get startup ideas is not to try to think of startup ideas. It's to look for problems, preferably problems you have yourself.
![Page 11: "Comment trouver des idées de startup ?" par Oussama Ammar](https://reader033.vdocuments.site/reader033/viewer/2022042615/55d50f68bb61eb722e8b458e/html5/thumbnails/11.jpg)
First and for all...Let’s kill the Hollywood effect together
![Page 12: "Comment trouver des idées de startup ?" par Oussama Ammar](https://reader033.vdocuments.site/reader033/viewer/2022042615/55d50f68bb61eb722e8b458e/html5/thumbnails/12.jpg)
Organic Startup Ideas: Advantages
![Page 13: "Comment trouver des idées de startup ?" par Oussama Ammar](https://reader033.vdocuments.site/reader033/viewer/2022042615/55d50f68bb61eb722e8b458e/html5/thumbnails/13.jpg)
1. It ensures the problem exists
![Page 14: "Comment trouver des idées de startup ?" par Oussama Ammar](https://reader033.vdocuments.site/reader033/viewer/2022042615/55d50f68bb61eb722e8b458e/html5/thumbnails/14.jpg)
2. You avoid "made-up" or "sitcom" startup ideas
![Page 15: "Comment trouver des idées de startup ?" par Oussama Ammar](https://reader033.vdocuments.site/reader033/viewer/2022042615/55d50f68bb61eb722e8b458e/html5/thumbnails/15.jpg)
3 - If you’re honest with yourself, you know if you’re the right person
![Page 16: "Comment trouver des idées de startup ?" par Oussama Ammar](https://reader033.vdocuments.site/reader033/viewer/2022042615/55d50f68bb61eb722e8b458e/html5/thumbnails/16.jpg)
But there is an opportunity at anthropology
![Page 17: "Comment trouver des idées de startup ?" par Oussama Ammar](https://reader033.vdocuments.site/reader033/viewer/2022042615/55d50f68bb61eb722e8b458e/html5/thumbnails/17.jpg)
You can either build something a large number of people want a small amount, or something
a small number of people want a large amount (niche).
Choose the latter.
![Page 18: "Comment trouver des idées de startup ?" par Oussama Ammar](https://reader033.vdocuments.site/reader033/viewer/2022042615/55d50f68bb61eb722e8b458e/html5/thumbnails/18.jpg)
Who wants this so much that they'll use it even when it's a crappy version one made by a two-person startup they've never
heard of? If you can't answer that, the idea is probably bad
![Page 19: "Comment trouver des idées de startup ?" par Oussama Ammar](https://reader033.vdocuments.site/reader033/viewer/2022042615/55d50f68bb61eb722e8b458e/html5/thumbnails/19.jpg)
But How do you tell whether something is the germ of a giant company, or just a niche product?
Answer: it’s rarely obvious
![Page 20: "Comment trouver des idées de startup ?" par Oussama Ammar](https://reader033.vdocuments.site/reader033/viewer/2022042615/55d50f68bb61eb722e8b458e/html5/thumbnails/20.jpg)
Les meilleures idées sont celles qui sont au carrefour entre "c'est surement une mauvaise idée" et "c'est une bonne idée"
“It’s a terrible idea” "It’s a great idea!”
The Best Ideas
*
![Page 21: "Comment trouver des idées de startup ?" par Oussama Ammar](https://reader033.vdocuments.site/reader033/viewer/2022042615/55d50f68bb61eb722e8b458e/html5/thumbnails/21.jpg)
A good strategy: Live in the future, then build what's missing.
![Page 22: "Comment trouver des idées de startup ?" par Oussama Ammar](https://reader033.vdocuments.site/reader033/viewer/2022042615/55d50f68bb61eb722e8b458e/html5/thumbnails/22.jpg)
The verb you want to be using is not "think up" but "notice."
![Page 23: "Comment trouver des idées de startup ?" par Oussama Ammar](https://reader033.vdocuments.site/reader033/viewer/2022042615/55d50f68bb61eb722e8b458e/html5/thumbnails/23.jpg)
Pay particular attention to things that bother you.
![Page 24: "Comment trouver des idées de startup ?" par Oussama Ammar](https://reader033.vdocuments.site/reader033/viewer/2022042615/55d50f68bb61eb722e8b458e/html5/thumbnails/24.jpg)
Worrying that you're late is one of the signs of a good idea.
![Page 25: "Comment trouver des idées de startup ?" par Oussama Ammar](https://reader033.vdocuments.site/reader033/viewer/2022042615/55d50f68bb61eb722e8b458e/html5/thumbnails/25.jpg)
Turn off the unsexy filter and the schlep (difficult) filter
![Page 26: "Comment trouver des idées de startup ?" par Oussama Ammar](https://reader033.vdocuments.site/reader033/viewer/2022042615/55d50f68bb61eb722e8b458e/html5/thumbnails/26.jpg)
Look in areas where you have some expertise
![Page 27: "Comment trouver des idées de startup ?" par Oussama Ammar](https://reader033.vdocuments.site/reader033/viewer/2022042615/55d50f68bb61eb722e8b458e/html5/thumbnails/27.jpg)
One good trick is to ask yourself whether in your previous job you ever found yourself saying "Why doesn't someone make x? If someone made x we'd buy it in a second."
You know there's demand, and people don't say that about things that are impossible to build.
![Page 28: "Comment trouver des idées de startup ?" par Oussama Ammar](https://reader033.vdocuments.site/reader033/viewer/2022042615/55d50f68bb61eb722e8b458e/html5/thumbnails/28.jpg)
BUT "Entrepreneurship" is something you learn best by doing it.
![Page 29: "Comment trouver des idées de startup ?" par Oussama Ammar](https://reader033.vdocuments.site/reader033/viewer/2022042615/55d50f68bb61eb722e8b458e/html5/thumbnails/29.jpg)
The two pillars of entrepreneurship: ignorance and incompetence, so RELAX
![Page 30: "Comment trouver des idées de startup ?" par Oussama Ammar](https://reader033.vdocuments.site/reader033/viewer/2022042615/55d50f68bb61eb722e8b458e/html5/thumbnails/30.jpg)
Don't try to start Twitter. Those ideas are so rare that you can't find them by looking for them.
![Page 31: "Comment trouver des idées de startup ?" par Oussama Ammar](https://reader033.vdocuments.site/reader033/viewer/2022042615/55d50f68bb61eb722e8b458e/html5/thumbnails/31.jpg)
Ultimately, your SOLUTION is to SOLVE MY PROBLEM
![Page 32: "Comment trouver des idées de startup ?" par Oussama Ammar](https://reader033.vdocuments.site/reader033/viewer/2022042615/55d50f68bb61eb722e8b458e/html5/thumbnails/32.jpg)
Connect with your audience emotionally around the problem, and then -- and ONLY then -- offer
your solution as the remedy to that problem
![Page 33: "Comment trouver des idées de startup ?" par Oussama Ammar](https://reader033.vdocuments.site/reader033/viewer/2022042615/55d50f68bb61eb722e8b458e/html5/thumbnails/33.jpg)
You are Welcome to Join the Adventure