Visual LiteracyComic strips, cartoons and advertisements.

VISUAL LITERACY

Comic StripsAre a sequence of drawings, either in colour or black and white, depicting a comic incident, an adventure or mystery story, etc., often on-going, typically having dialogue printed in balloons/word bubbles, and usually printed as a horizontal strip in daily newspapers

CartoonsAre simple drawings showing the features of its subjects in a humorously exaggerated way, especially a satirical one in a newspaper or magazine

AdvertisementsAre any public notices, as a printed display in a newspaper, short film on television, announcement on radio, etc., designed to sell goods, broadcast an event, or inform audiences.Shortened forms: ad, advert

Comic Strips

Cartoons

MY PERSONAL FAVOURITE ONE!

Advertisements

Comics and Cartoons:

Advertisements

Advertisements Explained using AIDA• AIDA is a model used by ADVERTISERS, to ensure the best outcome/result in the

MARKET for their product or service.• ADVERTISERS= the people that are ‘selling’ the product or service.• MARKET= the people that the product/service is aimed at (also known as the

consumer).

The acronym ‘AIDA’:

A= Awareness (What do you do to create that ‘wow’ factor?)

I=Interest (What draws you to the product?)

D=Desire (What made you ‘NEED’ that thing?)

A=Action (What is going to make you actually go out and purchase the product? )

ü You have to find examples (print-media, online examples, magazine cut-outs, etc.)for EACH of the following:

A comic stripA cartoonAn Advertisement

Paste these examples in your workbooks under appropriate headings.