come be a part of the global movement, #givingtuesdayindia · 2019-07-04 · this also happens to...

A global movement started in 2012 in the US, celebrated on the Tuesday after Thanksgiving, Black Friday & Cyber Monday.Celebrated in India since 2017, on the Tuesday of #DaanUtsav (Oct 2-8)!Anchored by GuideStar India, India’s most reliable NGO information repository

Come be a part of the global movement, #GivingTuesdayIndia

www.GivingTuesdayIndia.org

Values: Collaboration, Innovation & Unbranding

Individuals, organisations and communities unite in an annual celebration of giving and

doing acts of kindness

GivingTuesdayIndia, a DaanUtsav celebration!A day to celebrate generosity-

October 8, 2019

In 5 yearsRs1 billion+ gifts,

from100 mn+ givers

http://www.GivingTuesdayIndia.org

GivingTuesday India is anchored by GuideStar India,India’s most trusted Information repository of NGOs to match every cause & location www.guidestarindia.org

GuideStar India verified NGOs

1200+ Certified

NGOs

9,100+

Verified NGOs on

www.guidestarindia.org

60,000+ NGOs

On our offline database

GuideStar India NGO Database Pyramid

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Contact details, email id, location,cause, registration

documents,IT PAN, FCRA, Audited

Financials,IT Return, FCRA Return,Governance details, all

vetted

Out of 3.3 mn NGOs, an estimated 2mn are operational but only 200,000+file tax returns and are the addressable number for the philanthropy marketplace. 20,000+ have FCRA.

http://www.guidestarindia.org

https://guidestarindia.org

Key Programmes

Key Pillars

End Goal

Our Theory of Change

A strong, resilient, credible, efficient and sustainable civil society sectordelivering social impact in India

High QualityNGO Data

By 2030 NGO’s happily participating, providing plentiful

of data. Multiple private & government sources feeding into the system. At least 10% of tax

exempt organisations and 75% of those in the philanthropy

marketplace.

DynamiteTechnology Platform

By 2030, players in the ecosystem subscribe for

efficiently sourcing from and contributing to our trusted

central repository of information using APIs and

other technology.

Data Utilisation for Decision-making

By 2030, ecosystem players use us as an enabler to build their products and services

for social impact. Government & entire value chain leverage the micro & aggregate data and trusted

relationships.

Make giving central to daily life Grow everyday charitable giving

through collaboration and innovation

Provide reliable NGO information and credible NGO partners

INFORMATION INSPIRATION

Powered by

Giving Tuesday India 2018: Some Key Numbers

23 Collaborators 18,947 Donors 90 Million Rupees raised

476 NGOs 4,410 Rs. Average Donation 165,000 Rupees raised

per NGO

51+ Countries from where donations were raised

22 States where recipient NGOs operate

48% Donors were first timers

2x Increase in no. of collaborators since 2017

7x Increase in no. of donors 12x

Increase in donations raised

Powered by

Statistics from GTI 2017 & 2018

www.givingtuesdayindia.org

funds raised online₹104 mn

₹16 mn

8700

Over 20,000

+200,000

matching grants

people engaged

unique donors

NGO partners

Powered by

Campaigns thru Collaborators 2018

Powered by

The AHAR

QR code campaign NGO No. of Donations

Amount raised (Rs)

CPAA 21 3,414

CRY 90 73,339

HelpAgeIndia

74 46,672

Total 185 123,425

Powered by

Donate to 500+ certified NGOs using a suite of options

Powered by

#MyGivingStoryIndia Challenge Winners

https://www.givingtuesdayindia.org/my-giving-story


GIVINGTUESDAY INDIA 2019


In the 150th birth anniversary year of Mahatma Gandhi- #DaanUtsav dates:

2 – 8 October

- #GivingTuesdayIndia 2019 date:Tuesday, 8 OctoberThis also happens to be Dussehra!

Image & data from: Sattva’s report on Everyday Giving in India Report 2019

Enormous potential for

everyday givers to

to shift & lift formal giving

In India.Be a part of

India’s giving story!

https://www.sattva.co.in/publication/research-everyday-giving-in-india-report/?utm_source=Master+List&utm_campaign=52878a018e-EMAIL_CAMPAIGN_2019_05_02_05_12&utm_medium=email&utm_term=0_f159460e21-52878a018e-73461437

India’s giving potential


- #GivingTuesday is a proven concept in many countries. US $400 mn raised on a single day in the US alone!

- In India, we see huge potential, especially because everyday giving to NGOs is just 10%

- India’s annual festival of giving is in its 11th year, and aims to engage more than 10 crore people across the country.

- Giving during GivingTuesdayIndia grew 7x in 2018 and we are aiming for Rs50 cr giving in 2019

Image Courtesy: Sattva’s report on Everyday Giving in India Report 2019

https://www.sattva.co.in/publication/research-everyday-giving-in-india-report/?utm_source=Master+List&utm_campaign=52878a018e-EMAIL_CAMPAIGN_2019_05_02_05_12&utm_medium=email&utm_term=0_f159460e21-52878a018e-73461437



Rs.50 CrOur combined Goal for India



2500 NGOsWe expect will actively participate!



How much will your organisation collect?



How many people will you ASK?

ASK SMALLASK EVERYONEASK AGAIN

Why would people want to GIVE


NGOs they can trust

GuideStar India presents 9000 verified and 1200 certified

GivingTuesday is endorsed by


I believe that events like #GivingTuesdayIndia and #DaanUtsav are ways for us to reach beyond ourselves. In a country where far too many people are still waiting to experience economic and social dignity, these are attempts at building an integrated society, a good samaaj, which is the true foundation of successful nations.

Rohini Nilekani, Founder Arghyam & Philanthropist

Anne Frank famously said that no one ever became poorer by giving. I personally believe that by giving we actually become richer, experiencing both the joy of giving & in helping ensure we build a more sustainable society in our country. Make the most of #GivingTuesdayIndia!

Amit Chandra, MD Bain Capital & Philanthropist

GivingTuesday India is endorsed by


Whenever I visit India, I am always struck by the incredible generosity of its people. Happy #GivingTuesday to all of you in India, I'd love to hear how you gave back today.

Bill Gates, Co-Founder Microsoft,Co-Chairman Bill & Melinda Gates Foundation

E-Commerce giants celebrate


• Run a ABC Cares GivingTuesdayIndia campaign similar to the Kerala Flood Relief from Oct 2 to 8– click on a welcome banner and take to one or more causes

• Check out charity on Oct 8 or from Oct 2 to 8Add a gift and bring a smile a notebook/ 250 grams of rice…

• Send a notification to entire customer and vendor user base to give One Rupee or Ten Rupees for cause you pick

• Run a campaign similar to your Children’s Day campaign of Flipkart gifting something for every purchase in some categories.

Corporate EMPLOYEES celebrate


#GivingTuesdayIndia

Involve your teams & families in an

International Giving Movement

ENCOURAGE GIVING BY YOUR TEAM WITH

A MATCHING CORPORATE CONTRIBUTION OR PRIZES!

1 #EveryTuesday

– do an act of

kindness and

Share it on

internal &

social media

2 Do a team

entertainment

activity like a

talent show or

football match

on Oct 8 and

raise money

for a cause

3 #MyGiving

StoryIndia

challenge-

Invite staff and

customers to

share giving

stories

4 Crowdfunding

– raise support

for a cause

dear to your

heart with

friends &

family

Start planning now, do a bit #EveryTuesdayfor a grand celebration on GivingTuesdayIndia on Oct 8, 2019!

#EveryTuesday kindness by ALL Do an act of kindness or generosity on Tuesdays and

share it on social media

Spend time with an old person in your residential

complex

Give a box of cookies to the security staff in office

Call your mentor to say thank you

Give a chocolate to the traffic police for keeping

you safe everyday

Make a glass of Nimbu paani/ tea for your domestic

help

Give a fruit to a street child

Donate a book to an underprivileged child

#MyTuesdayPromise to gift joy

Every Tuesday, Save to Share

Decide what or how much you would like to

gift to the needy on Oct 8,

#GivingTuesdayIndia

Signup with #GivingTuesdayIndia

Write to [email protected]

Save to Share a bit #EveryTuesday by

putting RsXXX in a Gift box so that you can

give much joy on Oct 8

Make a video of your promise and put it on

your Facebook page and tag

@GivingTuesdayIndia so that we can put it

up on our website and share it

On Oct 8, open your Gift Box and count your

collection.

Give to a cause on Flipkart

Watch these videoshttps://www.givingtuesdayindia.org/mytuesdaypromise

https://www.givingtuesdayindia.org/mytuesdaypromise

#MyGivingStoryIndia


Share your Giving experience as a written story with a pic/ video

Submit the story to participate in the #MyGivingStoryIndia challenge

Share your story with family and friends and get them to vote


Dedicate your story to an NGO (we can help you find one)

GIVE YOUR DONORS, VOLUNTEERS, COMMUNITYA CHANCE TO TELL THEIR STORY


#MyGivingStoryIndia challenge

GivingTuesday India runs a MyGivingStoryIndia challenge every year• Donation prizes of Rs.150,000 for your nominated NGOs

• Every story can win prizes!• Prize worth Rupee 1 per vote for the first 100,000 votes. To qualify,

your story should get at least 500 votes.• Story getting highest votes will receive a donation of Rs 10,000

subject to a minimum of 1000 votes.• In addition, top 30 stories will be sent to a jury to pick the 3 best stories

• First Prize worth Rs. 25,000• Second Prize worth Rs. 10,000• Third Prize worth Rs. 5,000

• Best stories would receive recognition through certificates from GivingTuesday Global leaders and a mention in the global list of best stories

• Story tellers and nominated NGOs will get recognition through our portal and social media channels.

Crowdfunding- get your family & friends to join you in your good deed


• Raise support for a cause you deeply careabout: Street kids, orphans, the elderly, kidswith terminal illness, water, trees, animals...

• Learn about the problem and identify whatyou can do about it

• Estimate the financial requirement to supporta specific part (we can help you with this)

• Create a fundraiser on platforms likeLetzChange, GlobalGiving, Ketto...

• Enlist your friends and familyfor the campaign.

• Spread the message on social media

• Finish the campaign on 8th October and visitthe NGO you have chosen!

Write to us [email protected]

and we can guide you.

This could also be done by an entire team as one campaign

mailto:[email protected]

ARE YOU READY?


• YOUR TARGET: RS• YOUR TARGET: # PEOPLE• YOUR BUDGET: RS• YOUR ROI/ COF



People you know and how you will engage them

FOUNDATIONS & HNIs • Share your Plan• Ask for a match

CORPORATE

• Play/ watch/visit

• Set up stalls/ skits/ wish trees

• Match giving

GOVERNMENT

• Proclamation• Partnership• Chief Guest




CELEBRITIES• Video Message• Message on Posters• Talk to your fans• Host/ do an event• Give your time as a

prize

SCHOOLS/ COLLEGES

• DoRAK• MyTuesdayPromise• MyGivingStory• Fundraising Contest• Recognition

STORES

• Check Out/ PoS add Re1 or 10

• Perform




PROFESSIONALS

• Lead a Campaign• Introduce• Influence

CURRENT DONORS

• Champions – run fundraisers

• Influencers: introduce/ host

• Testimonials• Birthdays• Diaspora

COMMUNITY

• Everyone wants to give back!

• Thank you cards!• Random Acts of

Kindness

Everyone has a story!What’s yours?

People connect with storiesAnd want to be the changemaker in it! Tell them only 1-2 powerful stories…

Characters, plot, the turning point, climax, today, tomorrow

People remember experiences!Do an activity/ event to inspire & engageAt your premises or a venue, at a corporate, a mall or at a public place!Media too loves a physical event!

Have a small participation feeCollect birthdays and contact detailsMake someone a Chief GuestMake memorable moments for people to sharePromote hashtags#yourNGOCause#GivingTuesdayIndiThank people!

ARE YOU READY?


• YOUR TARGET: RS• YOUR TARGET: # PEOPLE• YOUR BUDGET: RS• YOUR ROI/ COF

SEND YOUR PLAN BY JUL 10

For more...

For details, write to:[email protected]

Mumbai Office:108, D-Definity, Jay Prakash Nagar Road 1, Goregaon (E), Mumbai 400063. India. Call +91-22-26856900/ 98/ 99.Speak with Deepti on +91-9820242946Or with Aarti on +91-9969741869

To know more about our programmeFor making giving central to daily life, learn more about GivingTuesdayIndia

Download our toolkits at https://www.givingtuesdayindia.org/toolkits

Start planning now, do a bit #EveryTuesdayfor a grand celebration on GivingTuesdayIndia on Oct 8, 2019!

mailto:[email protected]

http://www.givingtuesdayindia.org

https://www.givingtuesdayindia.org/toolkits

come be a part of the global movement, #givingtuesdayindia · 2019-07-04 · this also happens to...

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