Combining the critical elements of product design, engineering, fabrication, testing, marketing and customer support to ensure only those products that meet Hedweld Group quality standards reach a growing local and international market.

C e l e b r a t i n g

31y e a r s1 9 8 0 t o 2 0 1 1

Hedweld “A Story of Export Growth”

Where the company started

The first Variable Work Table built in1986 and supplied to RW Miller (now Mt Thorley Warkworth)

First Variable Work Table - 1986

The first Safe-Away access System built in 1995 and was supplied to RW Miller (now Mt Thorley Warkworth) for a Komatsu water truck.

First Safe-Away Access System -1995

TriLift® Product Range

Safe-Away® Product Range

Where the company is now

Mackay Qld

Post Falls Idaho USA

Head Office Mt Thorley NSW

• Company Growth

Export – Why?

• Mitigate the effects of a downturn in the Australian mining industry

Hedweld commenced its export strategy in the early 1990’s with initial visits to mining operations, OEM’s, international mining exhibitions and seminars. In 1997 Hedweld developed a distribution operation through a US agent and later started Hedweld USA Inc in Post Falls Idaho in combination with a distribution centre in Spokane Washington.

How Did We Start

Las Vegas 2008 Canada 2009

CURRENT EXPORT MARKETS FOR Trilift® AND SAFE-AWAY® PRODUCTSCURRENT EXPORT MARKETS FOR Trilift® AND SAFE-AWAY® PRODUCTS

•Lima, Peru

•Santiago, Chile

Barranquilla, Colombia •

•Post Falls, Idaho(Hedweld USA Office)

• Toronto, Canada(China Agent)

• Vancouver, Canada

Mt Thorley NSW(Hedweld Head Office)

Mt Thorley NSW(Safe-Away Office)

••

Mackay Qld

Perth WA •

• Phalaborwa, South Africa

AGENTS FOR HEDWELD AND SAFE-AWAY PRODUCTSAGENTS FOR HEDWELD AND SAFE-AWAY PRODUCTS•• HEDWELD AND SAFE-AWAY CUSTOMER SUPPORT AND/OR MANUFACTURINGHEDWELD AND SAFE-AWAY CUSTOMER SUPPORT AND/OR MANUFACTURING

United Kingdom CanadaChileChina

United Kingdom CanadaChileChina

ColombiaIndiaIndonesiaNew Zealand

ColombiaIndiaIndonesiaNew Zealand

Papua New GuineaPeruSouth AfricaUSA

Papua New GuineaPeruSouth AfricaUSA

KazakhstanKyrgyzstanTanzaniaMexico

Kazakhstan•Kyrgyzstan•

• Tanzania

•Mexico

• United Kingdom

• China

• India

•Indonesia• Papua New Guinea

Agents provide Hedweld with a local contact point for customers in the relevant country. This gives Hedweld the ability to offer: local language and customer support understanding of the local business culture local service and customer support Rapid customer response through the local contact

Agents also offer product training, after sales service and support to customers in their region.

Agents

Developing markets and exporting requires considerable resource, both human and financial. This process is costly as transport of display equipment and staff can be substantial.

The other cost to this that of maintaining and supporting the market.

Cost of Investment

Financial benefits from exports are a long term commitment and require considerable dedication. Hedweld’s exporting plan has taken many years to implement however it is now beginning to be rewarded financially for the dedication of it’s staff to develop the export market.

Financial Benefits

Year% incr. on prev.

yr

Export Sales as % of Total

Sales

2007 30.8 33.3

2008 14.4 35.3

2009 11.6 32.5

2010 35.7 45.7

2011 YTD 40.0 53.1

Year% Increase on

prev. yr

2007 

2008 7.5

2009 21.8

2010 -3.4

2011 20.7

Language – the spoken word Documentation – Manuals - Signage Cultural business differences Local regulations/laws Import duties Foreign currency and exchange rates Payment time – up to six months Safety in other countries for staff

Challenges

Is It Worth It?

Combining the critical elements of product design, engineering, fabrication, testing, marketing and customer support to ensure only those products that meet Hedweld Group quality standards reach a growing local and international market.

C e l e b r a t i n g

31y e a r s1 9 8 0 t o 2 0 1 1

Thank You